Employer Branding HR

Gift set for a brand ambassador – why should you implement it?

Ambassador gift set, is it worth it or not?

Zestaw prezentowy – skarpetki z logo firmy

Ambassador programs are a proven practice among Polish companies. They are a way to both build a strong community around your brand and a key element of an effective employer branding strategy. Ambassadors and ambassadors become the face of the brand, promoting the company’s values and products in an authentic way. However, in order for them to represent the company effectively, it is worth taking care of their preparation for participation in the program (or outside the program, if the company has not implemented it), and in turn their image and comfort – which can be helped by a gift set given at the beginning of their activities.

Why run ambassador programs as part of an employer branding strategy?

Ambassador programs are one of the most effective tools for building brand recognition. People are more likely to trust recommendations from friends, colleagues and opinion leaders than traditional advertising directly promoted by a brand. This is why in recent yearsthere has been sucha significant increase in the use of influencers in various campaigns. Brand ambassadors in the B2B industry have become another response to this trend. After all, brand ambassadors can be influencers or loyal customers, but also employees and female employees of companies.

As Sylwia Chmielewska of Sharebee highlights in the MerchUp webinar, Employees as brand ambassadors – effective recruitment and onboarding in practice:

There is no more authentic brand than one that speaks through the mouths of its people. Never will hired influencers or influencers be as credible as people from within a company – from within the company. Best of all, these employer-brand activities complement each other!
Sylwia Chmielewska
Sharebee

What are the biggest benefits of implementing ambassador programs?

First and foremost, authenticity, as brand ambassadors showcase the company’s products and values that they realistically use every day. In addition,the content created by ambassadors reaches new audiences who may become future customers or employees.

Brand ambassadors wearing logo t-shirts
“Never will hired influencers or influencers be as credible as people from the company in question – from inside the company. Ideally, these employer brand activities should complement each other!”

Additionally, as we observe in the case of LinkedIna, private accounts already have much better reach and reach than company profiles at the start. What’s more, companies that support their ambassadors build the image of an attractive employer – after all, ambassadors and ambassadors most often refer to the company’s events and the benefits they receive there, which encourages potential candidates to participate in recruitment. And finally, they help create a loyal and active community around the brand!

To effectively support ambassadors and ambassadors, it is worth equipping them with gadgets and corporate apparel in the form of a starter gift set. This emphasizes their role and increases recognition in the medium.

How does corporate merch and gift set enhance brand ambassador image consistency?

Visual and communication consistency is key to a successful employer branding strategy. Gift sets consistent with the brand identity allow ambassadors to stand out in the crowd and immediately associate with the company they represent. What’s more, it adds variety to their content and can even inspire them to create content around a specific one of the gadgets!

For example, if an ambassador or ambassadress frequently publishes photos or shoots videos, it is worth equipping her with a T-shirt or sweatshirt with the brand’s logo, which will be visible on the resulting materials. This is a subtle but effective way to reinforce visual identity. Another great solution can be an LED with a recognizable company slogan, which will be visible in the background of recordings or photos.

Onboarding gift set: corporate merchandise
You can give the gift set to your employees early on as a welcome pack – then they become equipped ambassadors right away!

With apparel and promotional gadgets, ambassadors can feel a greater sense of belonging to the brand, while subtly promoting the company in everyday situations. What’s more, when they go to industry events, they will be more easily noticed and recognized in the crowd!

It is also worth remembering that maintaining a common aesthetic among a group of ambassadors reinforces the professionalism and consistency of the brand, which is important in building its image and the perception of the entire ambassador program.

Gift set with sweatshirts of the brand
Consistency is the key! Clothing and corporate gadgets should form a single unit with your branding

Remember, too, that you don’t have to have a dedicated ambassador program to implement such activities! We are smiling here especially at smaller companies where this may be difficult or simply unnecessary, as the commitment within the team to communication is also at a high level without a dedicated program.

Gift set: corporate gadgets as a way to diversify the ambassador’s content

Creating valuable and substantive content is the most important part of the role of a brand ambassador or ambassador. Promotional gadgets and apparel can facilitate the variety of these materials, adding additional elements, constantly appearing in published content.

When an ambassador wears company t-shirts or sweatshirts with the brand’s logo on them, they are immediately visible in the frame. On top of that, he can have a phone holder or laptop case with the logo on it, making his work easier and more pleasant to create materials. And on the laptop itself he can stick extra eye-catching stickers!

Brand ambassador in sweatshirt with company logo

The main thing is to bet on gadgets and apparel that are well matched to the brand’s character and communication style. Only these well-chosen promotional gadgets as part of a gift set will help ambassadors build an authentic message and create compelling content that actually engages the community.

Ideas for useful gadgets for ambassadors to add to a gift set

The selection of promotional gadgets within the gift set should be thoughtful and tailored to the lifestyles of the brand ambassadors and ambassadors. What is worth considering? The industries you operate in, your existing communication style, what can enrich the content while not disrupting the main message.

And which popular products are worth starting with? Finally, as always, there are some must-haves!

Sweatshirt and t-shirt with company logo

These are essential items for the closet of the brand ambassador and ambassadors. Not only are these garments loved by everyone, but on top of that, they are extremely practical! It is worth taking care of their quality and design – then they are sure to attract attention.

It is good practice to introduce new versions of clothing from time to time, or to give ambassadors a pool of sweatshirts to give away to their watchers as part of contests or other forms of activating the audience on the profile.

Brand logo hats

Baseball cap or beanie for winter days! Or maybe you are a more modern, young brand and bet on a bucket hat? This is a great option for ambassadors who are often outdoors and recording in the field.

Backpack with company branding

A backpack with branding or a cotton bag will come in handy during business trips and industry events. Ambassadors are stocked with the equipment they need for work, so it’s time to take care of their convenient transportation from place to place as well! 🙂

Accessories in the spirit of the company

Stickers, pinners, keychains and similar trinkets are a subtle variety of any content. They also work well as gifts for observers.

Ambassador programs are definitely a powerful marketing and employer branding tool. However, in order for ambassadors and ambassadors to represent the company effectively, it is worth providing them with adequate support in the form of gadgets and promotional apparel. Not only do they help build a consistent image, but also increase their engagement and make it easier for them to create compelling content. And this translates into a desire to continue participating in the ambassador program long-term!