Employer Branding Welcome Pack

Welcome pack at MerchUp, or what employees receive as a welcome gift

Welcome pack as an important part of onboarding

https://www.merchup.com/skontaktuj-sie/

The process of onboarding a new employee is not just about handing over instructions, tools or company policies. It’s also about emotions, first impressions, atmosphere and building a sense of belonging to a new team. That’s why more and more companies are also implementing welcome packs, or special welcome packages for new team members, into the process. At MerchUp, we implement welcome packs for many companies, but we don’t forget a warm welcome to our team, too! We have created a thoughtful, aesthetically pleasing and practical welcome pack for new male and female employees, which we proudly present during their first day of work.

Why is a welcome pack more than just a gift?

Welcome pack, or welcome package, introduces a human element in the onboarding process, gives a sense of appreciation and makes the new employee or worker feel part of the team from the first day. Such a welcome pack is not only a form of gift, but also an important signal: We are glad you are with us.”

A well thought-out welcome pack performs several key functions:

  • Builds emotional commitment of the new person in the team,
  • helps you get used to your new workplace,
    shows that the company cares about the details and experience of the team,
  • makes it easy to get started with the presence of necessary accessories and equipment,
  • Makes the first moments in a new place more pleasant!
Welcome pack - socks with brand logo
In welcome packs, it is worth betting on useful products that will be used frequently in front of the recipients in the team

What should be included in an ideal welcome pack?

Based on our experience and feedback from our team and customers, we have developed a formula by which each welcome pack for new employees should consist of three main elements:

1. equipment necessary for the work

Depending on the position, this could be a laptop, mouse, headphones, phone or access to certain systems. The idea is to be able to work comfortably right away, rather than having to ask for access to something every now and then, as this can add stress and make you uncomfortable.

2. clothing and company gadgets handed out in an aesthetically pleasing form

Nothing builds brand identity like well-designed printed corporate apparel. Personalized apparel, such as sweatshirts with company logos or socks with embroidery, allows you to identify with your team.

Importantly, first impressions are made only once. That’s why the welcome package should be thoughtfully packaged – consistent with the company’s corporate identity, neat and elegant. It’s a small detail that makes a huge difference in perception.

3. additional elements

Do you have any regular habits? Integration every 2 months, yoga in the office every Thursday morning, or do you go to lunch together at one place? It is worth collecting such information and including it in the welcome pack. This is a great additional initiative to score points. 🙂

Welcome pack - a welcome card as part of onboarding
A greeting card is an essential part of any gift package

What does the welcome pack include in the MerchUp team?

We wanted to combine practical corporate gadgets with items that will be used every day – and at the same time fit in with our aesthetics and brand philosophy. What exactly is inside?

MerchUp logo sweatshirt

This is our flagship item, after all, we are best known by our sweatshirts! Every new employee or female employee receives a high-quality oversize hoodie – in black or gray. You can choose the size and color yourself, or, more precisely, replace it if the one we handed you is not suitable.

MerchUp welcome pack logo sweatshirts

Embroidered socks

Minimalist white half terry socks with “Up” embroidery and full “MerchUp” logo on the bottom. This is a perfect example of how personalized corporate apparel can be both practical and aesthetically pleasing. The socks have become one of the favorite items of the entire team.

Welcome pack - MerchUp socks

Glass water bottle

Not plastic, not metal – a classic glass bottle. Simple, elegant and functional! In the office used by many people every day. It’s a corporate gadget that supports healthy habits and looks great on your desk.

Welcome pack - MerchUp bottle

Grass notebook and wheat straw pen

Although we are a predominantly digital company, we noticed that many people on the team still value the ability to take handwritten notes. That’s why our welcome pack included an eco-friendly grass notebook and a wheat straw pen. This is also a nod to the environment.

Welcome pack - MerchUp notebooks
Welcome pack - MerchUp pen

Welcome card

We did not forget the most important thing: warm words. Inside the package there is always our greeting card. It’s a small gesture that can bring a smile and build a bond right from the start.

MerchUp welcome pack greeting card

Welcome pack MerchUp – minimalist design and maximum functionality

Our entire welcome package is maintained in the spirit of minimalist design. Like our corporate identity, MerchUp’s welcome pack is simple, functional and without additional variations. We focus on quality, aesthetics and everyday usability.

It is due to this approach that all elements of the package are regularly used by our employees. There’s no room for haphazard gadgets – we choose products that suit real needs and work styles. We don’t want to produce what will land quickly in the trash through poor design or, worse, questionable quality.

Welcome pack - MerchUp corporate sweatshirts
#teamMerchUp is happy to wear company merch.

What does a well-designed welcome pack provide?

A well-thought-out welcome pack for new employees improves the quality of onboarding, increases employee engagement from day one, supports the building of corporate culture, strengthens identification with the brand, and effectively promotes the company externally – especially through apparel with the company logo, which becomes a natural image carrier.

At MerchUp, we focus on practical gifts, minimalist style and functionality. Our welcome packs are products that stay with employees for a long time.