Participation in trade fairs, conferences and industry events is an opportunity to build brand recognition. However, a mere booth or presentation of an offer is often not enough to get noticed and, in turn, be remembered by visitors. Gadgets for events are one way to stand out in the crowd and provide a long-lasting marketing effect through increased visibility of the company’s logo. What event gadgets are worth choosing as a base? What is key when ordering them and which products work best?
Why invest in gadgets for events?
Event gadgets are not just a nice addition to a booth. They are an effective tool for building relationships with clients or partners, as well as a positive image. The visibility of a company’s logo on practical and useful everyday items makes the brand recognizable, and its logo is more easily remembered. Endowing participants and attendees of a given event with event gadgets is also a signal that the company pays attention to details and focuses on high quality, which translates into its perception as a professional business partner.
What to pay attention to when choosing gadgets for events?
Choosing the right corporate gadgets for industry events should be well thought out and planned in advance. Above all, it is worth betting on practicality. The best event gadgets are those that recipients actually use on a daily basis, as this helps to cement the brand’s logo and message in their minds.
The quality of workmanship also matters. Cheap, perishable items can be counterproductive and negatively affect the company’s image. Therefore, it is worthwhile to take an interest in the production of suitable gadgets earlier, since last-minute ordering most often results in a significant reduction in the quality of the product itself, as well as the decorations made.
The aesthetics themselves are also of great importance. Both printed corporate apparelas well as small souvenirs should be visually appealing so that recipients will eagerly reach for them. Personalization is also important here. Personalized clothing with your own imprint and unique corporate gadgets attract attention and build a unique brand character, but only if their design is actually attractive.
It is also important that all gadgets and event apparel are consistent with the company’s image and corporate identity. The color of the brand should be reflected 1:1, the logo should be well executed, and the cut of the garment should be refined in every detail.
Brand logo visibility at events
A logo placed on sweatshirts, T-shirts, caps, reusable bottles or small accessories effectively increases brand recognition. This makes the company more visible to other event participants.
After the event, attendees of a trade show or conference often associate the logo with the positive experience of receiving a practical gift and the pleasant conversation held during the event. Promotional accessories that are used on a daily basis provide the brand with additional exposure even beyond the event itself. The visibility of the logo on clothing and gadgets reinforces the company’s image as modern, professional and attentive to detail – plus it’s immediately easy to locate your team in the crowd!
TOP 5 gadgets for industry events
Here are five of the most popular categories of event gadgets that effectively support promotional activities and build a positive brand image. This is an ideal base to start exhibiting at events for any brand.
Sweatshirts with logo – corporate clothing for employees and an effective event gadget
Sweatshirts with company logos are a solution that works both as part of employees’ attire at an event and as an attractive gift for customers or business partners.
High-quality printed promotional apparel is readily worn on a daily basis, giving the brand consistent exposure. Sweatshirts emphasize the professionalism of the team and distinguish it from other exhibitors. The large print area allows you to place not only your logo, but also promotional slogans or corporate identity elements.
Printed T-shirts – a classic among event clothing
Company logo t-shirts for employees are one of the most versatile items of clothing for industry events, and are the perfect replacement for sweatshirts in these warmer months. T-shirts work well both at the event and afterwards, as part of your everyday closet.
It’s a lightweight and comfortable form of company-printed apparel that offers great opportunities for personalization. It allows a brand to stand out from the competition and catch the eye of event attendees.
Socks with logo – the perfect gift
This is an original and practical gadget that everyone loves. Socks are eagerly used by recipients, and the ability to fully personalize the design and color scheme allows you to create a unique product.
What ‘s more, the sock label is a great place for additional information and a QR code that will link to the contact form. Such a solution is especially useful for acquiring leads! 🙂
Reusable bottle – a practical and eco-friendly gadget for an event
Ecology should be increasingly important to everyone. That’s why reusable bottles with a company’s logo are an excellent choice for an event gadget. This type of product builds the image of the company as responsible and modern.
In addition, the bottles are eagerly picked up by event attendees and used already during events, and in turn on a daily basis, allowing for long-term exposure of the logo. It’s a practical gift that fits the needs of modern audiences and positively influences brand perception.
Phone holder, 3D key ring, metal pins, or trinkets with logo
You don’t always have to invest in expensive promotional apparel to effectively promote your brand. Sometimes small but well-designed event gadgets are enough to subtly but effectively display your logo.
A phone holder is a practical accessory used every day. A 3D keychain is a small but striking piece that is easy to attach to your keys or bag. Metal pins, instead, are a fashionable gadget that can adorn a backpack, jacket or cap. And, as a result, each of these trinkets allows you to increase brand recognition without a lot of money.
Ideas beyond that can really be many. It is worth thinking about the selection of gadgets for the event in terms of what your brand is, the event itself and the goals you want to achieve. In this, of course, you should take advantage of the experience of apparel and gadget manufacturers – MerchUp is here to help!
Well-chosen gadgets for events are an investment in image and building lasting relationships with customers and partners. It is advisable to choose personalized clothing, practical accessories and everyday items that will actually be useful to the recipients after the event.
