Social media content plays a key role in building brand image, which is why more companies are reaching for non-standard but effective communication tools. One of them is personalized corporate apparel, which in social media posts can, do more than many banner ads. Custom-printed corporate apparel is becoming an essential element of consistent, attractive and engaging communication on company social media.
Personalized apparel as part of content marketing strategy
Brands are increasingly investing in apparel with the company’s logo not only with offline events in mind, but also as a strong online tool.
Why go. Personalized apparel in posts attracts attention, distinguishes the brand and shows its unique character. In a well-thought-out content strategy , personalized apparel can act as the perfect background character – reinforcing the message, building authenticity and highlighting brand values.
How can printed corporate apparel enhance media content?
1. building brand image consistency
First impressions are the key to success. Social media are platforms where users scroll through hundreds of pieces of content a day. That’s why corporate clothing with logos (e.g. sweatshirts, T-shirts or socks) help to identify the brand right away. Consistent styling, consistency in the use of colors and graphic motifs – all this, creates a strong and recognizable image. Thanks to custom-printed apparel, any publication – from a team photo to a report on an event – takes on a corporate character.
2. true employer branding
Corporate clothing for male and female employees is much more than a gadget. It’s a manifesto of belonging, a tool for building corporate culture and a way to show the “face” of the company. In employer branding posts, photos of the team in company clothingwork well. They highlight the community, energy and commitment of employees. When the team appears in identical, personalized clothing, it signals not only professionalism, but also internal alignment and shared goals.
Read more, about using merchandise in employer branding campaigns.
3. greater audience involvement
Social media content featuring company-printed apparel achieves better results. Why? Because it is more “human,” approachable, and builds relationships.
It’s no coincidence that we respond best to photos of authentic people, not idealized visuals. And if these people, who represent your company, are wearing personalized clothing you have guaranteed success!
Clothes with company logo – a carrier of values and emotions
Well-designed company logo apparel for employees can tell a story. It can be symbolic, referring to missions, values, anniversaries, or even – to current projects or campaigns.
At MerchUp, we often design personalized apparel to fit a specific occasion: new branding, office opening, onboarding new employees or a special CSR event. Then any publication with such apparel on social media has additional context and power to convey the message.
Examples of use: personalized clothing in social media
A huge amount of content is appearing online, where we can see corporate apparel in action. What types of content are particularly drawing attention? Catch some inspiration from us!
- Onboarding in premium style
New employees receive welcome boxes(welcome packs) with personalized t-shirts and sweatshirts. They post unboxings on LinkedIn, which increases the brand’s reach and shows that the company cares about every detail. - #TeamTuesday on Instagram
Regular posts showing team members in company apparel, accompanied by quotes and stories related to them, strengthen employer branding and bring the brand closer to the audience. - Event coverage
With the entire team wearing personalized apparel, event photos look professional, consistent and easy to identify.
Why use on personalized clothing in social media posts?
Let’s summarize the main benefits of this:
- Increase brand recognition
By wearing apparel with the company’s logo, the brand becomes more visible and memorable to the content audience. - Strengthening employer branding
Company clothing for employees emphasizes organizational culture and shared values. - Consistency of content
Social media posts are more professional and aesthetically pleasing, and in line with the brand’s visual identity. - Engaging your audience
Authenticity and storytelling always work! - Stand out from the competition
Not every company invests in personalized apparel, so this is a chance to break out. And besides, those companies that do are happy to brag about it – you should too!
Personalized apparel today is not just fashion, but first and foremost a tool for effective communication. If you want your corporate social media to be consistent, aesthetically pleasing and engaging – start by equipping yourself with the right merch!
Want to see what your merch would look like? Request a free visualization or sample pack – no obligation!
