Organizing a team event is a logistical challenge, but also a great opportunity to build corporate culture, integrate employees and strengthen the employer brand. Among the elements that can make a corporate event memorable for a long time for the participants is company merch – well-chosen, consistent with the corporate identity and useful on a daily basis. How to plan and select printed corporate apparel or other accessories to match the nature of the event? We tell you more about it in this article.
Event for the team – checklist on how to plan corporate merchandise
Before you order your first T-shirts or other corporate logo apparel, it’s a good idea to plan the entire process carefully. Good organization will help you avoid mistakes, as well as make better use of your budget for printed corporate apparel.
1. identify the purpose of the event
Will it be a sports-themed corporate event, a creative event, or perhaps an elegant office meeting? Not only the form of the attraction, but also the type of company merchandise depends on it. A different outfit will work for a field game and another for a team-building dinner.
2. determine the number of participants
This is obvious, but often overlooked – it’s worth checking exactly how many people will be present. This will allow you to estimate the number of company logo clothes ordered for employees and avoid running out of sizes or accessories.
3. set a budget for merch
Put into your financial plan the amount you will spend on personalized clothing and accessories. Consider whether you’d rather bet on a single, higher-value item like sweatshirts, or several cheaper and finer gadgets. Remember that with a larger order, the price per item usually goes down.
4. consult the project with the communications department
Before you outsource production, make sure the design is consistent with your brand identity. Garments with the company logo should be consistent with the colors, tone and values of the brand. It’s worth enlisting the help of an employer branding or internal communications department – this will help you avoid visual chaos.
5. check out an event apparel and gadget supplier for the team
Choose a proven manufacturer of promotional apparel that has experience in executing for companies. The quality of the materials, the durability of the print and the ability to customize the designs are important – especially if you are ordering printed promotional clothing in large numbers. Of course – we recommend ourselves, the MerchUp team will certainly help comprehensively with the project. 🙂
Company merch tailored to the type of event for the team
Not every event for a team requires the same approach to gadgets and apparel. When choosing custom-printed apparel, be sure to match the theme of the event, the season and the venue.
Sports team integration
If you are planning an active day outdoors, opt for printed corporate clothing that is comfortable, breathable and flexible.
A great choice would be:
- Sports shirts with company logos,
- company-printed socks,
- lightweight sweatshirts with company logos.
Such company merch will enhance the sense of community and provide comfort during the party.
Creative integration: painting workshop with wine
For quieter forms of corporate events, where atmosphere matters, it’s worth betting on something unusual but still useful! In the case of painting by wine, which is popular among companies, for example, aprons with a company print will be a hit. This is an ideal gadget that both protects your clothes and emphasizes team spirit.
Internal event at the office
If you are organizing an event for the team at the company’s headquarters, a great idea would be corporate clothing for the employees – common t-shirts with the company logo, sweatshirts or baseball caps.
This type of printed promotional apparel will help create a friendly, cohesive team image, plus it can later be worn on a daily basis.
Usability first – practical corporate merchandise
There is nothing worse than an advertising gadget that lands in the trash immediately after the event. It is crucial that the company’s logo apparel is functional, comfortable and made of high-quality materials.
Well-designed printed corporate apparel should:
- Have a universal cut and fit sizes,
- Be made of breathable cotton or technical material as needed,
- present themselves aesthetically, even after several washings,
- Have a durable, non-intrusive imprint (logo, slogan, symbol) that the team identifies with.
It is worth choosing personalized clothing that not only advertises the brand, but is also worn with pleasure – the best form of promotion and an element of employer branding.
3 proven corporate merchandise suggestions for team events
The three most popular and tried-and-true logo corporate apparel suggestions that can be easily adapted to any type of corporate event?
1. corporate printed t-shirts
This is a classic of printed promotional clothing. T-shirts can be designed in any color scheme, with an integration slogan or humorous team motto. Sports versions will work well for outings, while cotton versions will work well for office events. Promotional clothing in this form is versatile, easy to distribute and willingly worn even after the event.
2. socks with company logo
An increasingly popular choice among companies that want to bet on unique but practical corporate merchandise. Company-printed socks can be in the brand’s colors or have an interesting, humorous graphic motif. This is an ideal gift for team integration that is inexpensive to produce and much loved by employees.
3. printed corporate sweatshirts
Sweatshirts with company logos are a hit if you want a durable and striking gadget. They work great during the colder months and can be part of your employees’ daily attire. Designed by a good promotional clothing manufacturer, sweatshirts can have a minimalist print, patch or embroidery. This is an example of corporate printed apparel that not only looks good, but also increases brand recognition.
Why invest in printed corporate event apparel for your team
Good company merch is an investment in the brand, relationships and motivation of the team. Corporate clothing for employees with a logo or event slogan builds a sense of belonging, supports the company’s image as a modern and committed employer, is a practical advertising medium and creates positive brand associations.
A well-chosen manufacturer’s promotional clothing can become an item that employees will wear with pride – not only at an event, but also on a daily basis.
Organizing an event for a team is not only about attractions and logistics, but also about attention to details that create atmosphere and memories. When choosing company logo apparel for employees, go for quality, aesthetics and practicality. Remember, too, that company merch is not a gadget for a day, but an element that supports team integration, strengthens brand identity and helps build a positive employer image.