Ordering, packing and shipping packages for employees or clients is the bane of internal HR, Employer Branding or Marketing teams. It’s a process that unnecessarily generates a lot of their time and energy, and it can be streamlined! How? With MerchUp’s Gifting as a Service, the responsibility for this process is transferred to us .
Why do companies need merch?
Company merch plays an important role in building brand identity and strengthening relationships with customers and employees. Gadgets with the company logo, such as mugs with logos, personalized T-shirts or company notebooks, not only increase brand recognition, but also create positive associations associated with the brand. For customers and clients, merch can be a form of reward that builds loyalty, and for employees – an element of integration and identification with the company.
On a day-to-day basis, it works like a mobile advertisement that reaches new audiences and recipients who notice your logo in others. For example, a person wearing a company sweatshirt in a public space unknowingly promotes the brand, and thus strengthens its presence in the market! And in addition, a member or team member surrounding himself with items associated with it feels that he belongs to it.
The process of realizing merch doesn’t have to be a challenge!
When creating company merch, it all starts with product design. You determine your needs and expectations, choose the right products, and then it’s their design. Whether they will feature your logo exclusively, or a slogan or more personalization is up to you! Therefore, at this stage, the participation of your company’s merchandise preparation team is essential. And everything after that doesn’t have to be on your mind anymore!
So what? Ordering each item from a different subcontractor, gathering them in the office, counting them, storing them, and then packing and shipping them. All of this can be left on the shoulders of one outside company. Among other things, this is what the Gifting as a Service we offer at MerchUp is all about.
Gifting as a Service, or process automation
Using a solution like Gifting as a Service, companies can outsource the entire procedure of production, packaging and delivery of gifts to MerchUp.
Gifting as a Service works especially well for implementation:
- welcome packages, or welcome packs for new employees,
- packages for employees operating out of the office,
- gifts for work anniversaries and anniversaries,
- gifts for clients and customers,
- prizes or gifts for brand ambassadors,
- themed gift packages, like those during the holidays or as part of specific campaigns!
Its goal is to take all the cumbersome and time-consuming gift duties off the company’s internal teams. Storing multiple packages, keeping an eye on deliveries, and then shipping them to given addresses is no longer your concern.
Example of SoftServe’s use of Gifting as a Service
SoftServe is a multinational company dedicated to providing IT solutions. For many years now, they have been running what they call an “anniversary program,” in which they give personalized gifts to their team of employees to celebrate work anniversaries.
Due to their ever-growing team and their desire to streamline the production and shipping of products, they have partnered with us and are now using Gifting as a Service.
See video footage MerchUp x SoftServe, where we show the whole process!
What are the benefits of automating the process of gifting corporate products to the team?
The most valuable advantage is the time gained by the internal teams. Thanks to this, they can devote it to the other obligations of their position, which are not few after all. What else?
- No challenges with storing packages, thanks to offsite storage
Without storage, it’s easy to quickly clutter your office space, and no one stays well in such conditions. - Fast shipping and off-the-shelf availability
Your merch is waiting ready in the warehouse, and as soon as it turns out to be shipped, it goes where and when it’s supposed to! - Sealing and sending packages is not your role
In addition to the fact that you do not store products, in addition, you do not have to deal with, their proper packaging and shipping. This happens outside of your participation, and you are assured that it is taken care of! - You don’t have to remember all the deadlines
Birthdays, anniversaries… it’s not hard to stumble when you accumulate a lot of this at once! And with automation, you enter information about such events once, and packages are sent on time without your constant participation! - No doubt about how many pieces of a particular item are left
You receive information about everything in real time, so when you are nearing the end of a batch of your logo t-shirts, you will be informed.
Automating the fulfillment process of corporate merchandise like Gifting as a Service allows companies to save time, reduce logistical challenges and focus on priority tasks within departments.
MerchUp takes responsibility for the most time-consuming aspects, such as warehousing, packaging and shipping. It eliminates the stress of carrying out these tasks. Company merch supported by modern technological solutions becomes an effective marketing tool. At the same time, it is also a means to strengthen relationships and build a positive brand image.