The key to a committed, loyal and motivated team is first and foremost good employment conditions. Equally important is a company culture based on relationships, respect and…. nice gestures! One such, which is increasingly gaining importance, is birthday gifts for employees. Why is it worth remembering and how do we at MerchUp approach this topic?
Why is an employee birthday gift an important part of employer branding?
Small gestures make a big difference. A birthday gift is more than a material gift. It is an expression of appreciation, remembrance and recognition of a person who supports the development of the company on a daily basis and spends – let’s be honest – a large part of his time there!
At MerchUp, we are well aware that any opportunity to say “Thank you for being with us!” has the power to build stronger relationships and a positive team atmosphere. Unfortunately, according to our report on corporate gifting in Polish companies, only 21% of respondents indicated that they give gifts to their company’s employees on their birthdays.
From the perspective of employer branding such activities emphasize the concern for the employee or worker – they show that they are important not only as specialists, but also as individuals, and strengthen loyalty and commitment. And, as is well known, the feeling of being noticed translates into greater motivation, and also builds the image of the company as a place where it is simply good to work. In turn, this is one of the biggest magnets for talent in the market.
In addition to birthdays, other occasions are also important – such as work anniversaries, as we wrote more about here.
Personalized birthday sweatshirts for our team
At MerchUp, celebrating birthdays at work has taken on a new dimension. This year, each of our team members receives a unique birthday gift – a personalized sweatshirt with a dedicated print for the occasion. This is not only a fashionable and practical piece of clothing, but also something that realistically makes you smile.
What makes this idea work?
In creating this design, we wanted to refer to our team and company, but in a subtle way to maintain the universality of the sweatshirts. As a result, it fit every person’s taste!
- Attractive design – a sweatshirt you want to wear!
This is not another classic corporate sweatshirt. We opted for a fresh typeface, carefully selected colors and an eye-catching graphic design. - Everyone is waiting for their turn!
In our corporate space more than once you can hear conversations about how great the new design of corporate sweatshirts is. This shows that our idea has really worked – the gift has become an expected and desired part of everyday life in the MerchUp. - Simply fun and useful
Our personalized sweatshirts are designed to look great and wear just as well. They are printed corporate clothing, which does not lie at the bottom of the closet, but lives in daily use. And you can see it in our office, people who have already received it show up in it regularly!
Sweatshirt design with custom print that says “this is us!”
New cut – loose and modern
Instead of the classic cut, which has been in our offer so far – the classic sweatshirts, we chose a new version of crewneck – more boxy, looser, comfortable, and at the same time in line with current trends. This is an option that suits both for the home office and for going out on the town after hours!
Print with the soul of the team
The biggest differentiator of our sweatshirt is the dedicated print on the back. What’s unusual about it? It’s a reinterpretation of a poster that has been hanging in our office for years – it’s a graphic that everyone associates because they see it while drinking coffee in our office (and it’s our daily ritual!). We also added to it our #teamMerchUp tag, which accompanies our daily social media communications and employer branding activities.
Details that smuggle our visual identity
The MerchUp logo appears on the sweatshirt in a subtle form – on the neck tag and as a flag sewn into the side of the sweatshirt.
The color scheme is our signature blue hue in the form of a print on a gray sweatshirt, creating an aesthetic that cohesively unifies our branding and catches the eye.
For this, the cut and details were designed with both personalization and versatility in mind – the sweatshirt fits anyone, regardless of style.
To sum up, our birthday sweatshirt design combines several important features:
- Consistency with MerchUp’s visual identity – aesthetics, colors, slogans,
- functionality and workmanship – production in local sewing factories is a guarantee of reliability and responsibility,
- Universalism – sweatshirts appeal to everyone, even though our team is very diverse. It’s an art to create something that unites, not divides!
And that’s why personalized corporate apparel has such great potential. They can be at once a gift, a carrier of brand values and a team bonding element.
Gifts to employees as a form of relationship and brand building
It’s not just about making a birthday gift for the team “pretty.” It’s about making it say: we know you, we know what you like, you are important/important to us. That’s why personalization plays first fiddle here. Sweatshirts emphasize individuality while building a consistent image for the entire team – #teamMerchUp.
What’s more, our printed corporate apparel is also ideal for:
- An element of employer branding content,
- An example of our design and manufacturing capabilities,
- A visual representation of what we create every day as a promotional apparel manufacturer.
Remember that a birthday gift for employees doesn’t have to be another package of candy or a mug with a logo on it. It can be more than that – a symbol of belonging, an expression of style and a way to show that the company really knows and values its people.
At MerchUp, that’s what we strive to show! Do you want your company to impress your people too? Let’s create something special together!
