{"id":60256,"date":"2026-08-18T12:18:13","date_gmt":"2026-08-18T10:18:13","guid":{"rendered":"https:\/\/www.merchup.com\/?p=60256"},"modified":"2026-08-18T12:24:42","modified_gmt":"2026-08-18T10:24:42","slug":"activities-for-a-corporate-event-how-to-build-team-cohesion-and-create-a-memorable-event-2","status":"publish","type":"post","link":"https:\/\/www.merchup.com\/en\/activities-for-a-corporate-event-how-to-build-team-cohesion-and-create-a-memorable-event-2\/","title":{"rendered":"Holiday Gifts for Clients\u2014How to Nurture Business Relationships During the Holidays?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">December is the time when companies wrap up the year and plan budgets for the next one. It\u2019s also a good time to think about relationships with customers and business partners. In <a href=\"https:\/\/www.merchup.com\/en\/activities-for-a-corporate-event-how-to-build-team-cohesion-and-create-a-memorable-event\/\">our previous article<\/a>, we wrote about holiday gifts for employees. This time, we\u2019re focusing on the other side of gift-giving\u2014gifts for customers, vendors, and business partners that represent the brand to the outside world.<\/p>\n\n<p class=\"wp-block-paragraph\">Gifts for customers serve a different purpose than gifts given to employees. A gift for an employee is primarily a tool for internal communication and a way to show appreciation for the team. In contrast, a gift for a client is also meant to represent the company and highlight the value of the business relationship. That\u2019s why it\u2019s worth using slightly different criteria when selecting one.<\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.merchup.com\/en\/activities-for-a-corporate-event-how-to-build-team-cohesion-and-create-a-memorable-event-2\/#why-holiday-gifts-for-customers-matter-in-b2b-relationships\" >Why holiday gifts for customers matter in B2B relationships<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.merchup.com\/en\/activities-for-a-corporate-event-how-to-build-team-cohesion-and-create-a-memorable-event-2\/#how-do-gifts-for-customers-differ-from-gifts-for-employees\" >How do gifts for customers differ from gifts for employees?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.merchup.com\/en\/activities-for-a-corporate-event-how-to-build-team-cohesion-and-create-a-memorable-event-2\/#what-kinds-of-holiday-gifts-for-clients-leave-a-lasting-impression\" >What Kinds of Holiday Gifts for Clients Leave a Lasting Impression<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.merchup.com\/en\/activities-for-a-corporate-event-how-to-build-team-cohesion-and-create-a-memorable-event-2\/#personalization-and-packaging%e2%80%94details-that-shape-a-brands-image\" >Personalization and Packaging\u2014Details That Shape a Brand\u2019s Image<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.merchup.com\/en\/activities-for-a-corporate-event-how-to-build-team-cohesion-and-create-a-memorable-event-2\/#how-to-plan-the-shipping-of-gifts-directly-to-customers-and-partners\" >How to Plan the Shipping of Gifts Directly to Customers and Partners<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.merchup.com\/en\/activities-for-a-corporate-event-how-to-build-team-cohesion-and-create-a-memorable-event-2\/#holiday-gifts-for-customers-%e2%80%93-summary\" >Holiday Gifts for Customers \u2013 Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-holiday-gifts-for-customers-matter-in-b2b-relationships\"><\/span><strong>Why holiday gifts for customers matter in B2B relationships<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">In December, email inboxes and company social media profiles are full of holiday greetings. Amid such a flood of messages, a physical package can be a much more noticeable way to connect with a customer. It\u2019s one of the few moments of the year when a company can appear in a customer\u2019s everyday life in a context completely different from sales, customer service, or project execution.<\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.merchup.com\/en\/christmas-gifts-for-businesses-2026\/?utm_source=LP&#038;utm_medium=blog&#038;utm_campaign=swieta-2026\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"588\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.09.19-735x588.jpeg\" alt=\"gifts for customers\" class=\"wp-image-60263\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.09.19-735x588.jpeg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.09.19-300x240.jpeg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.09.19-768x614.jpeg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.09.19-1536x1229.jpeg 1536w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.09.19-122x98.jpeg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.09.19-100x80.jpeg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.09.19.jpeg 2000w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.merchup.com\/en\/christmas-gifts-for-businesses-2026\/?utm_source=LP&#038;utm_medium=blog&#038;utm_campaign=swieta-2026\">A thoughtfully chosen gift<\/a> shows that the company values the relationship even when there isn\u2019t a sales or implementation process underway. It is a gesture of thanks for the collaboration to date and an opportunity to emphasize that the other party is an important business partner.<\/p>\n\n<p class=\"wp-block-paragraph\">A gift can also serve as an additional touchpoint with the brand. The recipient opens the package, uses its contents, and sometimes shares them with coworkers. In this way, they naturally come into contact once again with the brand\u2019s visual identity, the quality of its products, and the way the company pays attention to detail.<\/p>\n\n<p class=\"wp-block-paragraph\">That\u2019s why it\u2019s worth treating holiday gifts for customers not only as a nice extra, but also as an element of communication and brand image.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-do-gifts-for-customers-differ-from-gifts-for-employees\"><\/span><strong>How do gifts for customers differ from gifts for employees?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">A gift for an employee is part of internal communication\u2014it can support employer branding, build engagement, and serve as a thank-you for a year\u2019s work. A gift for a customer, on the other hand, has a broader context. It goes to someone who views the company from the outside and often compares it to other suppliers or partners.<\/p>\n\n<p class=\"wp-block-paragraph\">This difference translates into several practical decisions.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Scale and personalization.<\/strong> It\u2019s usually easier to divide a team of employees into groups and prepare consistent packages for them. The customer base can be much more diverse. It may include both key business partners with whom the company has been working for years and a broader group of recipients for whom a universal gift would be more appropriate.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Branding.<\/strong> When it comes to gifts for employees, more prominent branding usually isn\u2019t an issue. With customers, however, it\u2019s best to be more subtle. A logo that\u2019s too large can make the gift look like advertising material. Discreet branding and well-designed packaging often work better.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Tone of communication.<\/strong> A message included with a gift for the team can be casual and direct. When it comes to clients and partners, a more subdued but personal tone works better. It doesn\u2019t have to be a stiff corporate formula, but it\u2019s worth tailoring it to the nature of the relationship.<\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.merchup.com\/en\/christmas-gifts-for-businesses-2026\/?utm_source=LP&#038;utm_medium=blog&#038;utm_campaign=swieta-2026\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"735\" height=\"588\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.09.47-735x588.jpeg\" alt=\"Christmas gifts for customers&#10;\" class=\"wp-image-60266\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.09.47-735x588.jpeg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.09.47-300x240.jpeg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.09.47-768x614.jpeg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.09.47-1536x1229.jpeg 1536w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.09.47-122x98.jpeg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.09.47-100x80.jpeg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.09.47.jpeg 2000w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-kinds-of-holiday-gifts-for-clients-leave-a-lasting-impression\"><\/span><strong>What Kinds of Holiday Gifts for Clients Leave a Lasting Impression<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">There is no single, one-size-fits-all gift that works for every business relationship. However, it\u2019s worth considering a few categories that offer plenty of opportunities for personalization and tailoring to the recipient.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Thoughtfully curated holiday gift sets for customers.<\/strong> Combining a premium product, a practical accessory, and a brand-related item can create a much more interesting gift than a single gadget. Consistency is key\u2014the set should look like a thoughtfully curated gift, not a random collection of products.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Premium everyday products.<\/strong> Office supplies, home goods, thermoses, mugs, notebooks, and travel accessories can be a good choice if they\u2019re made with an eye for quality. With these types of gifts, the quality of craftsmanship matters more than the logo itself or the number of additional features.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Gifts that reflect your collaboration.<\/strong> A gift related to a specific project, an event from the past year, or the client\u2019s industry can make your shipment feel more personal. This doesn\u2019t necessarily mean a completely customized gift set\u2014sometimes all it takes is a well-chosen product, a thank-you card, or a small item that references shared experiences.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Practical gifts.<\/strong> Products that the recipient can actually use at work, while traveling, or at home are also a good choice. The more naturally they fit into their daily routine, the greater the chance they won\u2019t end up as just another unused gadget.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Discreet quality over extravagance.<\/strong> It\u2019s not always worth choosing the most expensive option. It\u2019s much more important to tailor the gift to the nature of the relationship, the brand\u2019s quality, and the recipient. A well-designed, cohesive set can make a better impression than a larger number of random items.<\/p>\n\n<p class=\"wp-block-paragraph\">Choosing the right gift depends primarily on the nature of the relationship and your budget. If you need inspiration, <a href=\"https:\/\/www.merchup.com\/en\/christmas-gifts-for-businesses-2026\/?utm_source=LP&#038;utm_medium=blog&#038;utm_campaign=swieta-2026\">the 2026 holiday gift catalog<\/a> showcases a variety of options\u2014from small gifts to elaborate gift sets for your most important business partners.<\/p>\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.merchup.com\/en\/christmas-gifts-for-businesses-2026\/?utm_source=LP&#038;utm_medium=blog&#038;utm_campaign=swieta-2026\" target=\"_blank\" rel=\" noreferrer noopener\"><img decoding=\"async\" width=\"735\" height=\"588\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.16.52-735x588.jpeg\" alt=\"Christmas gifts for customers\" class=\"wp-image-60268\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.16.52-735x588.jpeg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.16.52-300x240.jpeg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.16.52-768x614.jpeg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.16.52-1536x1229.jpeg 1536w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.16.52-122x98.jpeg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.16.52-100x80.jpeg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/08\/Bez-nazwy-18-sierpnia-2026-12.16.52.jpeg 2000w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/a><\/figure>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"personalization-and-packaging%e2%80%94details-that-shape-a-brands-image\"><\/span><strong>Personalization and Packaging\u2014Details That Shape a Brand\u2019s Image<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">When it comes to gifts for clients, the details matter a great deal. They often determine whether a package will be perceived as a thoughtful gesture or just another corporate mailing.<\/p>\n\n<p class=\"wp-block-paragraph\">Personalized business gifts don\u2019t have to mean creating a separate design for each recipient. All it takes is a few elements that add a personal touch:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>the recipient&#8217;s first and last name or the company name on the label or packaging,<\/li>\n\n\n\n<li>a short thank-you note for their cooperation,<\/li>\n\n\n\n<li>a consistent color scheme for the packaging that matches the brand identity,<\/li>\n\n\n\n<li>subtle, rather than overpowering, product labeling,<\/li>\n\n\n\n<li>a product variant tailored to the nature of the partnership or the customer\u2019s profile.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">It\u2019s also worth paying attention to <a href=\"https:\/\/www.merchup.com\/en\/product-category\/packaging-and-extras\/\">the packaging<\/a> itself. Before the recipient sees the contents, they assess the appearance of the box, the quality of the finish, and how the package was prepared. Packaging is therefore part of the gift-giving experience\u2014not just a way to safely deliver products.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-plan-the-shipping-of-gifts-directly-to-customers-and-partners\"><\/span><strong>How to Plan the Shipping of Gifts Directly to Customers and Partners<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">Shipping gifts to customers is different from distributing gifts within a single company. Packages go to different addresses, different cities, and sometimes even to other countries. That\u2019s why it\u2019s important to plan the entire process well in advance.<\/p>\n\n<p class=\"wp-block-paragraph\">Here are a few things to plan in advance:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>List of recipients and addresses<\/strong>: It\u2019s a good idea to collect them well in advance and organize them in one place.<\/li>\n\n\n\n<li><strong>Product availability and delivery times<\/strong>: Demand for corporate gifts increases before the holidays, so delivery times for some products may be longer.<\/li>\n\n\n\n<li><strong>Shipping<\/strong>: If gifts are being sent to different cities or countries, it\u2019s a good idea to factor in the delivery time in advance.<\/li>\n\n\n\n<li><strong>Gift selection<\/strong>: Not every customer needs to receive exactly the same set. With a larger recipient list, you can prepare several options tailored to the nature of the relationship.<\/li>\n\n\n\n<li><strong>Shipping tracking<\/strong>: A well-organized list of recipients and delivery statuses will make it easier to oversee the entire process.<\/li>\n<\/ul>\n\n<p class=\"wp-block-paragraph\">The earlier you start planning, the wider the selection of products will be available, and the less time pressure there will be during the packing and shipping stages.<\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"holiday-gifts-for-customers-%e2%80%93-summary\"><\/span><strong>Holiday Gifts for Customers \u2013 Summary<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">A gift for a customer doesn\u2019t have to be large or expensive to serve its purpose well. The most important thing is to tailor it to the recipient, the nature of the business relationship, and the company\u2019s image.<\/p>\n\n<p class=\"wp-block-paragraph\">A well-prepared gift combines several elements: a thoughtfully chosen product, attractive packaging, subtle branding, and a personal message. If, on top of that, the entire process\u2014from collecting addresses to delivery\u2014is planned well in advance, holiday mailings can become a natural way to thank customers and partners for the past year.<\/p>\n\n<p class=\"wp-block-paragraph\">Do you have questions about shipping gifts to customers and partners? <a href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\">Contact us<\/a> \u2014we\u2019ll help you plan the entire process, from selecting products to delivering them to the addresses you specify.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\t\t\t<\/div> <!-- .single-content__left -->\n\t\t<\/div> <!-- .single-content-row -->\n\t<\/div> <!-- .container -->\n\n<aside class=\"merchup-block-cta\"><div class=\"acf-innerblocks-container\">\n\n<p class=\"has-text-align-center wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">Do you have any questions?<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\">Contact us!<\/a><\/div>\n\n<\/div><\/aside>\n<div class=\"container\">\n\t<div class=\"single-content-row row\">\n\t\t<div class=\"single-content__left col-md-6 col-md-offset-1 col-lg-offset-2\">\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Holiday Gifts for Customers \u2013 Proven Ideas for 2026. Download the free MerchUp inspiration catalog and plan for the holidays at your own pace.<\/p>\n","protected":false},"author":31,"featured_media":60265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146,496],"tags":[],"class_list":["post-60256","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding-en","category-saints"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/60256","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/comments?post=60256"}],"version-history":[{"count":5,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/60256\/revisions"}],"predecessor-version":[{"id":60277,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/60256\/revisions\/60277"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media\/60265"}],"wp:attachment":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media?parent=60256"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/categories?post=60256"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/tags?post=60256"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}