{"id":59169,"date":"2026-07-08T10:22:45","date_gmt":"2026-07-08T08:22:45","guid":{"rendered":"https:\/\/www.merchup.com\/?p=59169"},"modified":"2026-07-13T12:18:50","modified_gmt":"2026-07-13T10:18:50","slug":"sportswear-with-a-logo-as-part-of-corporate-events","status":"publish","type":"post","link":"https:\/\/www.merchup.com\/en\/sportswear-with-a-logo-as-part-of-corporate-events\/","title":{"rendered":"Sportswear with a logo as part of corporate events"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Employees are increasingly focusing not only on salary and benefits, but also on the experiences that shape their relationship with the company. That\u2019s why more and more organizations are using physical activity as a way to build team cohesion and strengthen their employer brand. A company run, a soccer tournament, or a group trip to the mountains showcase the company\u2019s culture in action. One element that bridges these two worlds\u2014employer branding and employee well-being\u2014is well-designed <a href=\"https:\/\/www.merchup.com\/en\/corporate-sportswear\/\" target=\"_blank\" rel=\"noreferrer noopener\">sportswear featuring the company logo<\/a>.   <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.merchup.com\/en\/sportswear-with-a-logo-as-part-of-corporate-events\/#why-does-physical-activity-strengthen-employer-branding\" >Why does physical activity strengthen employer branding?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.merchup.com\/en\/sportswear-with-a-logo-as-part-of-corporate-events\/#sportswear-with-a-logo-%e2%80%93-an-essential-element-of-corporate-sporting-events\" >Sportswear with a logo \u2013 an essential element of corporate sporting events<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.merchup.com\/en\/sportswear-with-a-logo-as-part-of-corporate-events\/#how-can-you-design-sportswear-that-employees-will-continue-to-wear-even-after-the-event\" >How can you design sportswear that employees will continue to wear even after the event?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.merchup.com\/en\/sportswear-with-a-logo-as-part-of-corporate-events\/#for-what-kinds-of-events-should-you-prepare-company-sportswear\" >For what kinds of events should you prepare company sportswear?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.merchup.com\/en\/sportswear-with-a-logo-as-part-of-corporate-events\/#how-to-choose-materials-and-marking-techniques-for-sportswear\" >How to Choose Materials and Marking Techniques for Sportswear?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-does-physical-activity-strengthen-employer-branding\"><\/span>Why does physical activity strengthen employer branding?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Employer branding is not just about communicating with candidates. Above all, it\u2019s about the experiences of employees, which shape the company\u2019s image as an employer every day. These experiences determine how the organization is perceived from the outside and whether employees become its natural ambassadors. Company-sponsored sports initiatives strengthen team cohesion, facilitate relationship-building between teams, and demonstrate that well-being is a tangible part of the organizational culture\u2014not just a slogan. Additionally, they provide authentic stories and content that employees are eager to share on social media, thereby strengthening the employer brand\u2019s credibility.    <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"sportswear-with-a-logo-%e2%80%93-an-essential-element-of-corporate-sporting-events\"><\/span>Sportswear with a logo \u2013 an essential element of corporate sporting events<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">At corporate events, <a href=\"https:\/\/www.merchup.com\/en\/product-category\/health-and-sports\/\" target=\"_blank\" rel=\"noreferrer noopener\">clothing with a logo<\/a> becomes more than just an accessory\u2014it builds team identity and strengthens a sense of belonging. Matching <a href=\"https:\/\/www.merchup.com\/en\/products\/clothing\/t-shirts\/shirt-sport\/\">T-shirts<\/a> or <a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/hoodies\/\">sweatshirts<\/a> help distinguish the group, make it easier to identify participants, and create a professional image. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s also a natural way to promote the brand. During races, tournaments, or charity events, the logo reaches people outside the organization, increasing the company\u2019s visibility. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That is why it\u2019s worth choosing clothing that combines functionality, comfort, and style with the option of permanent branding in line with the company\u2019s visual identity.<\/p>\n\n\n\n<div class=\"wp-block-cover aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"916\" class=\"wp-block-cover__image-background wp-image-59174\" alt=\"odzie\u017c sportowa z logo\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/b6a9680b0e74d44e51f4981b4bf2637f-735x916.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/b6a9680b0e74d44e51f4981b4bf2637f-735x916.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/b6a9680b0e74d44e51f4981b4bf2637f-241x300.jpg 241w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/b6a9680b0e74d44e51f4981b4bf2637f-768x958.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/b6a9680b0e74d44e51f4981b4bf2637f-122x152.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/b6a9680b0e74d44e51f4981b4bf2637f-80x100.jpg 80w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/b6a9680b0e74d44e51f4981b4bf2637f-536x668.jpg 536w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/b6a9680b0e74d44e51f4981b4bf2637f.jpg 1199w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-can-you-design-sportswear-that-employees-will-continue-to-wear-even-after-the-event\"><\/span>How can you design sportswear that employees will continue to wear even after the event?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The biggest mistake companies make when designing apparel for sporting events is treating it solely as a one-time promotional item. Meanwhile, well-designed sportswear can accompany employees in their daily lives\u2014on a morning jog, during a workout at the gym, or on a weekend walk. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">To make that happen, it\u2019s worth keeping a few rules in mind:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The subtlety of the logo.<\/strong>  A large, flashy print covering the entire chest means the T-shirt ends up at the bottom of the drawer right after the event. A smaller, well-placed logo\u2014on the sleeve, on the chest in a pocket-sized version, or on the back\u2014means the shirt gets worn to practice more often. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fit and comfort.  <\/strong>Sportswear follows different rules than office shirts. What matters is breathability, fabric elasticity, and a cut that allows for freedom of movement. It\u2019s worth investing in products that have actually been tested for athletic use, rather than just standard printed cotton T-shirts.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Consistency with the brand&#8217;s visual identity.  <\/strong>The color scheme of sportswear should correspond to the brand\u2019s colors, but it doesn\u2019t necessarily have to replicate them exactly\u2014a more subdued version of the brand\u2019s colors, tailored to the sports aesthetic, often works better.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.merchup.com\/en\/corporate-sportswear\/\"><img decoding=\"async\" width=\"735\" height=\"184\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/Zapytaj-o-bluze-dla-swojego-zespolu-kopia-735x184.png\" alt=\"\" class=\"wp-image-59301\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/Zapytaj-o-bluze-dla-swojego-zespolu-kopia-735x184.png 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/Zapytaj-o-bluze-dla-swojego-zespolu-kopia-300x75.png 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/Zapytaj-o-bluze-dla-swojego-zespolu-kopia-768x192.png 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/Zapytaj-o-bluze-dla-swojego-zespolu-kopia-122x31.png 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/Zapytaj-o-bluze-dla-swojego-zespolu-kopia-100x25.png 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/Zapytaj-o-bluze-dla-swojego-zespolu-kopia.png 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/a><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"for-what-kinds-of-events-should-you-prepare-company-sportswear\"><\/span>For what kinds of events should you prepare company sportswear?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Branded sportswear is perfect for many occasions\u2014both during sporting events and those where physical activity is just an excuse to socialize.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Company runs<\/strong>: Whether you\u2019re participating in a street race or organizing your own internal event, matching running shirts build a sense of team spirit and make for great photo opportunities.<\/li>\n\n\n\n<li><strong>Sports tournaments\u2014such as soccer <\/strong>, volleyball, badminton, or interdepartmental tournaments\u2014provide an opportunity to compete in a friendly atmosphere, and matching uniforms make it easier to divide participants into teams.<\/li>\n\n\n\n<li><strong>Charity events:<\/strong> charity runs or fundraisers combined with physical activity are occasions where corporate sportswear serves a dual purpose: it supports a good cause and builds the image of a socially responsible company.<\/li>\n\n\n\n<li><strong>Team-building trips:<\/strong> a group hike, a kayaking trip, or sports activities during a company outing are the perfect opportunity to showcase personalized apparel for sporting events.<\/li>\n\n\n\n<li><strong>Corporate sports competitions: recurring <\/strong>sporting events organized by larger companies, often involving employees\u2019 families, are one of the most widespread ways to use logoed apparel.<\/li>\n\n\n\n<li><strong>CSR events: initiatives <\/strong>that combine sports with social responsibility\u2014such as tree planting combined with a march or a bike ride\u2014also benefit from cohesive, well-designed apparel.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-choose-materials-and-marking-techniques-for-sportswear\"><\/span>How to Choose Materials and Marking Techniques for Sportswear?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The quality of the fabric is especially important when it comes to sportswear\u2014no one wants to run five kilometers in a T-shirt that isn\u2019t breathable or starts to wear out after the first wash. When choosing sportswear, it\u2019s worth paying attention to a few key factors. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Technical fabric vs. cotton. For running, workouts, or tournaments, technical fabrics that wick away moisture and dry quickly work best. Cotton, while comfortable, doesn\u2019t perform as well during intense exercise\u2014it soaks up moisture faster and takes longer to dry.   <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Seasonal attire. Lightweight, breathable <a href=\"https:\/\/www.merchup.com\/en\/products\/clothing\/t-shirts\/azimuth-ultra-running-t-shirt\/\">T-shirts<\/a> are ideal for summer runs and tournaments, while <a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/hoodies\/\">long-sleeved sweatshirts<\/a>, <a href=\"https:\/\/www.merchup.com\/en\/products\/clothing\/jackets\/sleeveless-explorer\/\">vests<\/a>, or lightweight <a href=\"https:\/\/www.merchup.com\/en\/products\/clothing\/jackets\/jack-wolfskin-trailtime-jacket\/\">sports jackets<\/a> are perfect for fall or winter events. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The choice of marking technique should depend on the type of material, the intensity of use, and the desired result. Sublimation works great on polyester clothing because it provides a durable print that does not affect the fabric\u2019s properties. On the other hand, transfers and DTF prints are a good solution for cotton clothing and cotton-polyester blends.  <\/p>\n\n\n\n<div class=\"wp-block-cover\"><img decoding=\"async\" width=\"735\" height=\"906\" class=\"wp-block-cover__image-background wp-image-59175\" alt=\"odzie\u017c sportowa z logo\n\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/8843ca121254e3131839adf6a859dc23.jpg\" data-object-fit=\"cover\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/8843ca121254e3131839adf6a859dc23.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/8843ca121254e3131839adf6a859dc23-243x300.jpg 243w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/8843ca121254e3131839adf6a859dc23-88x107.jpg 88w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/8843ca121254e3131839adf6a859dc23-300x370.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/8843ca121254e3131839adf6a859dc23-122x150.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/07\/8843ca121254e3131839adf6a859dc23-81x100.jpg 81w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim\"><\/span><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Checklist: What to Prepare Before a Company Sports Event?<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Specify the type of event (run, tournament, team-building trip, CSR initiative) and choose the appropriate type of clothing<\/li>\n\n\n\n<li>Choose a fabric that&#8217;s appropriate for the season and the intensity of your activity<\/li>\n\n\n\n<li>Design a logo in a subdued style so that people will want to wear the clothing even after the event<\/li>\n\n\n\n<li>Consult with your supplier about the marking technique, taking into account the type of fabric<\/li>\n\n\n\n<li>Order size samples well in advance\u2014preferably along with a size survey of employees<\/li>\n\n\n\n<li>Plan the distribution of uniforms, allowing for possible sizing errors<\/li>\n\n\n\n<li>Gather additional accessories (<a href=\"https:\/\/www.merchup.com\/en\/products\/food-and-drink\/bottles\/mark-sports-bidon\/\" target=\"_blank\" rel=\"noreferrer noopener\">water bottles<\/a>, <a href=\"https:\/\/www.merchup.com\/en\/products\/health-and-sports\/frott-sports-armband\/\" target=\"_blank\" rel=\"noreferrer noopener\">headbands<\/a>, <a href=\"https:\/\/www.merchup.com\/en\/products\/clothing\/socks\/sports-and-compression-socks\/\" target=\"_blank\" rel=\"noreferrer noopener\">compression socks<\/a>) to complete the set<\/li>\n\n\n\n<li>Ensure a cohesive photo shoot of the event for use in employer branding communications<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Well-designed sportswear featuring a logo is more than just an item in the event budget. It\u2019s a tool that combines a commitment to the team\u2019s health and well-being with a tangible boost to the employer\u2019s image\u2014both within the company and externally. It\u2019s worth treating it as a permanent fixture on the company\u2019s event calendar, rather than a one-time addition to a specific campaign.  <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Every sporting event requires a different approach\u2014different materials, cuts, and branding methods. We\u2019ll help you choose a solution that\u2019s comfortable for participants and consistent with your company\u2019s image. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n\t\t\t<\/div> <!-- .single-content__left -->\n\t\t<\/div> <!-- .single-content-row -->\n\t<\/div> <!-- .container -->\n\n<aside class=\"merchup-block-cta\"><div class=\"acf-innerblocks-container\">\n\n<p class=\"has-text-align-center wp-block-paragraph\">Contact us!<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\">Send a message<\/a><\/div>\n\n<\/div><\/aside>\n<div class=\"container\">\n\t<div class=\"single-content-row row\">\n\t\t<div class=\"single-content__left col-md-6 col-md-offset-1 col-lg-offset-2\">\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find out how sportswear with a logo supports employer branding, fosters team cohesion, and builds a positive company image during sporting events.<\/p>\n","protected":false},"author":31,"featured_media":59177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1139,146,341],"tags":[],"class_list":["post-59169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-promotional-gadgets","category-employer-branding-en","category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/59169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/comments?post=59169"}],"version-history":[{"count":4,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/59169\/revisions"}],"predecessor-version":[{"id":59302,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/59169\/revisions\/59302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media\/59177"}],"wp:attachment":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media?parent=59169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/categories?post=59169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/tags?post=59169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}