{"id":38402,"date":"2025-06-11T08:00:00","date_gmt":"2025-06-11T06:00:00","guid":{"rendered":"https:\/\/www.merchup.com\/how-do-brand-values-combine-with-corporate-apparel-and-gadgets\/"},"modified":"2026-03-16T14:47:40","modified_gmt":"2026-03-16T13:47:40","slug":"how-do-brand-values-combine-with-corporate-apparel-and-gadgets","status":"publish","type":"post","link":"https:\/\/www.merchup.com\/en\/how-do-brand-values-combine-with-corporate-apparel-and-gadgets\/","title":{"rendered":"How do brand values combine with corporate apparel and gadgets?"},"content":{"rendered":"\n<p><strong>Building a strong brand is more than an attractive logo or a catchy slogan. At the center of any conscious and valued organization are brand values, which are not just a statement, but the foundation of the company&#8217;s activities. Well-planned use of printed corporate apparel, gadgets and promotional materials can reinforce the communication of brand values. How well-chosen corporate apparel for employees and personalized clothing can become a vehicle for brand values, strengthen organizational culture and build authentic brand character   <\/strong>?<\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.merchup.com\/en\/how-do-brand-values-combine-with-corporate-apparel-and-gadgets\/#what-are-brand-values-and-why-is-it-important-to-define-them\" >What are brand values and why is it important to define them?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.merchup.com\/en\/how-do-brand-values-combine-with-corporate-apparel-and-gadgets\/#why-is-consistent-communication-around-brand-values-key\" >Why is consistent communication around brand values key?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.merchup.com\/en\/how-do-brand-values-combine-with-corporate-apparel-and-gadgets\/#how-can-printed-corporate-apparel-reflect-brand-values\" >How can printed corporate apparel reflect brand values?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.merchup.com\/en\/how-do-brand-values-combine-with-corporate-apparel-and-gadgets\/#personalized-clothing-and-its-role-in-building-a-consistent-brand\" >Personalized clothing and its role in building a consistent brand<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.merchup.com\/en\/how-do-brand-values-combine-with-corporate-apparel-and-gadgets\/#how-to-avoid-the-trap-of-empty-slogans\" >How to avoid the trap of empty slogans?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-are-brand-values-and-why-is-it-important-to-define-them\"><\/span>What are brand values and why is it important to define them?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>Brand values are not a fad or a marketing add-on.  <\/strong>It&#8217;s a key element of an organization&#8217;s identity that influences how the company operates both internally and externally. As Anna Macnar of the <a href=\"https:\/\/hrminstitute.pl\/\" rel=\"nofollow noopener\" target=\"_blank\">HRM Institute<\/a> points out in her article &#8220;Strategic management of an organization and its brands&#8221; in the book <a href=\"https:\/\/wydawnictwowokolmarki.pl\/produkt\/sila-marki-pracodawcy-druk\/\" rel=\"nofollow noopener\" target=\"_blank\"><em>The Power of the Employer Brand<\/em><\/a>: <\/p>\n\n<div class=\"merchup-block-quote\">\n\t<div class=\"merchup-block-quote__content\">The values of an organization are the principles on which the business is based. The organization&#8217;s values are like a compass, pointing out the right path for the company to follow. Thanks to values, employees know how they are to carry out daily tasks. Organizational values are the foundation of organizational culture.   <\/div>\n\t<div class=\"merchup-block-quote__author\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/09\/1.png\">\n\t\t\t\t<div class=\"name\">Anna Macnar<\/div>\n\t\t<div class=\"company\">HRM Institute<\/div>\n\t<\/div>\n<\/div>\n\n<p>  Defining brand values allows an organization to determine what attitudes, behaviors and decisions are desirable and what are not acceptable.  <strong>Without clearly defined values, it is difficult to build a cohesive organizational culture that attracts both the right employees and loyal customers.<\/strong><\/p>\n\n<p>As Magdalena Gawlowska-Bujok notes in her article &#8220;Building a Value-Based Company&#8221; in the book <em>Employer Brand Power<\/em>:<\/p>\n\n<div class=\"merchup-block-quote\">\n\t<div class=\"merchup-block-quote__content\">Virtually every respected brand today declares some sort of values: responsibility, cooperation, rapid development, integrity, trust. All these beautiful and so much encompassing words are often the first things that greet users on a company&#8217;s website or are posted in written form on the walls of the office. <\/div>\n\t<div class=\"merchup-block-quote__author\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/wypowiedz.png\">\n\t\t\t\t<div class=\"name\">Magdalena Gaw\u0142owska-Bujok<\/div>\n\t\t<div class=\"company\">No Fluff Jobs<\/div>\n\t<\/div>\n<\/div>\n\n<p><strong>Declaring values, however, is just the beginning. The true power of a brand is revealed when values are not empty slogans, but an integral part of an organization&#8217;s daily life  <\/strong>&#8211; Also through items such as printed corporate apparel or printed promotional clothing.<\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-is-consistent-communication-around-brand-values-key\"><\/span>Why is consistent communication around brand values key?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>Thanks to growing public awareness, companies need to take special care to ensure the consistency of their communications.  <\/strong>Brand values cannot be disconnected from real activities &#8211; they should be visible in every contact an organization has with the public. After all, they have a real impact on the company&#8217;s decisions. <\/p>\n\n<div class=\"merchup-block-quote\">\n\t<div class=\"merchup-block-quote__content\">Values have a real impact on how a company: makes decisions, carries out processes, chooses the projects and partnerships it engages in, conducts internal communications, selects staff composition, separates employees, and conducts external communications.<\/div>\n\t<div class=\"merchup-block-quote__author\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/wypowiedz.png\">\n\t\t\t\t<div class=\"name\">Magdalena Gaw\u0142owska-Bujok<\/div>\n\t\t<div class=\"company\">No fluff Jobs<\/div>\n\t<\/div>\n<\/div>\n\n<p>Consistent value communication is not just a website, presentations or marketing campaigns. <strong>It&#8217;s also <\/strong><a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/\"><strong>custom-printed apparel<\/strong><\/a><strong>that employees wear during <\/strong><a href=\"https:\/\/www.merchup.com\/en\/company-merch-at-a-booth-at-industry-events-what-to-bet-on\/\"><strong>industry events<\/strong><\/a><strong>, joint <\/strong><a href=\"https:\/\/www.merchup.com\/en\/team-building-trip\/\"><strong>integrations<\/strong><\/a><strong> or even on a daily basis to <\/strong><a href=\"https:\/\/www.merchup.com\/en\/corporate-logo-merch-in-the-office-how-to-use-it\/\"><strong>office<\/strong><\/a><strong>!<\/strong><\/p>\n\n<p>This makes the brand values &#8220;alive&#8221; &#8211; they become part of the reality that is co-created by all members of the organization, and not just a statement on paper.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-3-735x490.jpg\" alt=\"Brand values and a gift for the employee: baby box\" class=\"wp-image-38113\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-3-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-3-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-3-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-3-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-3-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-3.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>Do you define yourself as a company that supports its employees outside of work, too? It is worth congratulating them and remembering important events &#8211; birthdays or even the birth of a child! <\/em><\/figcaption><\/figure>\n<\/div>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-can-printed-corporate-apparel-reflect-brand-values\"><\/span>How can printed corporate apparel reflect brand values?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<h3 class=\"wp-block-heading\">Identity building tool<\/h3>\n\n<p>Printed corporate apparel is an excellent tool for manifesting a brand&#8217;s character and values on a daily basis. <a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/hoodies\/\"><strong>Corporate sweatshirts<\/strong><\/a><strong> or <\/strong><a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/t-shirts\/\"><strong>T-shirts with logos<\/strong><\/a><strong> become a mobile message carrier that affects both male and female employees and those around them.<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-4-735x490.jpg\" alt=\"Garments that reflect brand values\" class=\"wp-image-38118\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-4-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-4-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-4-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-4-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-4-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-4.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>By taking care of the attractive appearance of your corporate apparel, you are more certain that your team will enjoy wearing it!<\/em><\/figcaption><\/figure>\n<\/div>\n<p>When a company relies on <strong>personalized apparel <\/strong>from a proven entity, it can precisely <strong>choose colors, cuts and even materials in line with its values<\/strong>. For example, a company that promotes <a href=\"https:\/\/www.merchup.com\/en\/thematic-category\/eco-en\/\">environmentalism<\/a> can choose company-printed clothing made of organic cotton, while a brand that values modernity and innovation can opt for bold cuts and minimalist logos. <\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\" target=\"_blank\" rel=\"noreferrer noopener\">Score your merch<\/a><\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Support for organizational culture<\/h3>\n\n<p>Promotional <strong>clothing <\/strong>and various types of promotional gadgets are an effective way to <strong>strengthen the bond between a company and its employees and build brand recognition externally.<\/strong><\/p>\n\n<p>However, we stress again &#8211; <strong>authenticity is the key<\/strong>. It is necessary to avoid a situation in which the brand values and mission appear only on <a href=\"https:\/\/www.merchup.com\/en\/products\/clothing\/hoodies\/sweatshirt-kangaroo-merchup\/\">sweatshirts<\/a> or <a href=\"\/?product_cat=kubki-i-butelki\">bottles<\/a>, and are not reflected in the real activities of the organization. Otherwise, the whole strategy will become inauthentic, and the brand values will be perceived as a marketing platitude.  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-5-735x490.jpg\" alt=\"A slogan that expresses brand values\" class=\"wp-image-38123\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-5-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-5-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-5-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-5-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-5-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/06\/Blog-5.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"personalized-clothing-and-its-role-in-building-a-consistent-brand\"><\/span>Personalized clothing and its role in building a consistent brand<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<h3 class=\"wp-block-heading\">It&#8217;s not a uniform<\/h3>\n\n<p><strong>Clothing with company logos for employees is not only an element that distinguishes the company visually, but also carries brand values.  <\/strong>Through proper design, quality and style of clothing, you can communicate:<\/p>\n\n<ul class=\"wp-block-list\">\n<li>Respect for employees (good quality, comfortable fabrics),<br\/><\/li>\n\n\n\n<li>Innovation (modern cuts, creative designs),<br\/><\/li>\n\n\n\n<li>Attention to detail (high quality workmanship of each element).<br\/><\/li>\n<\/ul>\n\n<p><strong>When choosing corporate printed apparel, companies should remember that for corporate employees it is not meant to be a uniform, but an element that affects their daily comfort and perception of their own role in the organization.  <\/strong>Although this will be different, of course, in the case of blue-collar workers &#8211; here their comfort and safety are crucial.<\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\" target=\"_blank\" rel=\"noreferrer noopener\">Let&#8217;s talk about your project<\/a><\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-avoid-the-trap-of-empty-slogans\"><\/span>How to avoid the trap of empty slogans?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>One of the biggest risks in implementing corporate <\/strong><a href=\"https:\/\/www.merchup.com\/en\/product-category\/accessories\/\"><strong>advertising products<\/strong><\/a><strong> and apparel is to treat them as a quick tool for image enhancement without real change in the organization. <\/strong>If brand values are not actually present in daily operations, wearing a logo or advertising slogan on a T-shirt becomes empty and inauthentic.<\/p>\n\n<p>To avoid this, make sure values are understood by all employees. Also rely on the implementation of values in decision-making, communication and customer relations. Finally, ensure that corporate apparel is consistent with the values not only visually, but also in quality and use.  <\/p>\n\n<div class=\"merchup-block-check-products\" id=\"block_db40a77e5aa13adef288a5ee07d9a258\">\n\t<div class=\"merchup-block-check-products__left\">\n\t\t<div class=\"name\">Check out our products<\/div>\n\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/product-categories\/\" class=\"u-button secondary u-button-text-color-default u-button-border\">See all<\/a>\n\t\t\t<\/div>\n\t<div class=\"merchup-block-check-products__right\">\n\t\t\t\t\t\t\t\t\t<button class=\"merchup-block-check-products-navigation--prev\">\n\t\t\t\t\t\n<svg class=\"merchup-svg-icon\"  aria-hidden=\"true\">\n    <use xlink:href=\"#merchup-svg-icon-arrow\"><\/use>\n<\/svg>\n\n\t\t\t\t\t<span class=\"show-for-sr\">\n\t\t\t\t\t\tPrevious slide\t\t\t\t\t<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button class=\"merchup-block-check-products-navigation--next\">\n\t\t\t\t\t\n<svg class=\"merchup-svg-icon\"  aria-hidden=\"true\">\n    <use xlink:href=\"#merchup-svg-icon-arrow\"><\/use>\n<\/svg>\n\n\t\t\t\t\t<span class=\"show-for-sr\">\n\t\t\t\t\t\tNext slide\t\t\t\t\t<\/span>\n\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"merchup-block-check-products-slider u-slider swiper\" data-options='{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:0,&quot;effect&quot;:&quot;fade&quot;,&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;#block_db40a77e5aa13adef288a5ee07d9a258 .merchup-block-check-products-navigation--next&quot;,&quot;prevEl&quot;:&quot;#block_db40a77e5aa13adef288a5ee07d9a258 .merchup-block-check-products-navigation--prev&quot;},&quot;loop&quot;:false}'>\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article id=\"sweatshirt-kangaroo-merchup\" class=\"m-product-list-item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"m-product-list-item-wrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/products\/clothing\/hoodies\/sweatshirt-kangaroo-merchup\/\" id=\"13716\" class=\"m-product-list-item-link\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/09\/02-bluza-b-1-397x400.jpg\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"show-for-sr\">\n\t\t\t\t\t\t\t\t\t\tGo to product page: Hoodie MerchUp\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t<div class=\"m-product-list-item-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"m-product-list-item-content-name\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/products\/clothing\/hoodies\/sweatshirt-kangaroo-merchup\/\">\n\t\t\t\t\t\t\t\t\t\t\tHoodie MerchUp\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"?add-to-cart=13716\" data-quantity=\"30\" class=\"u-button add_to_cart_button ajax_add_to_cart m-product-list-item-content-button\" data-product_id=\"13716\" data-product_sku=\"MU73393\" rel=\"nofollow\">Add to Quote<i><\/i><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article id=\"backpack-roll-top-1\" class=\"m-product-list-item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"m-product-list-item-wrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/products\/bags-and-backpacks\/backpack\/backpack-roll-top-1\/\" id=\"5779\" class=\"m-product-list-item-link\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/04\/02-wodoodporny-plecak-roltop-397x400.jpg\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"show-for-sr\">\n\t\t\t\t\t\t\t\t\t\tGo to product page: Waterproof roll-top backpack\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t<div class=\"m-product-list-item-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"m-product-list-item-content-name\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/products\/bags-and-backpacks\/backpack\/backpack-roll-top-1\/\">\n\t\t\t\t\t\t\t\t\t\t\tWaterproof roll-top backpack\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"?add-to-cart=5779\" data-quantity=\"30\" class=\"u-button add_to_cart_button ajax_add_to_cart m-product-list-item-content-button\" data-product_id=\"5779\" data-product_sku=\"MU73393\" rel=\"nofollow\">Add to Quote<i><\/i><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article id=\"bottle-o-cork-base\" class=\"m-product-list-item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"m-product-list-item-wrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/products\/food-and-drink\/bottles\/bottle-o-cork-base\/\" id=\"5753\" class=\"m-product-list-item-link\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/04\/butelka_o_korkowejpodstawie1335679-397x400.jpg\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"show-for-sr\">\n\t\t\t\t\t\t\t\t\t\tGo to product page: Bottle with cork base\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t<div class=\"m-product-list-item-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"m-product-list-item-content-name\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/products\/food-and-drink\/bottles\/bottle-o-cork-base\/\">\n\t\t\t\t\t\t\t\t\t\t\tBottle with cork base\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"?add-to-cart=5753\" data-quantity=\"50\" class=\"u-button add_to_cart_button ajax_add_to_cart m-product-list-item-content-button\" data-product_id=\"5753\" data-product_sku=\"MU73393\" rel=\"nofollow\">Add to Quote<i><\/i><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article id=\"cap-top\" class=\"m-product-list-item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"m-product-list-item-wrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/products\/clothing\/hats\/cap-top\/\" id=\"5774\" class=\"m-product-list-item-link\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/04\/CzapkaJHK01-397x400.jpg\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"show-for-sr\">\n\t\t\t\t\t\t\t\t\t\tGo to product page: Baseball cap\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t<div class=\"m-product-list-item-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"m-product-list-item-content-name\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/products\/clothing\/hats\/cap-top\/\">\n\t\t\t\t\t\t\t\t\t\t\tBaseball cap\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"?add-to-cart=5774\" data-quantity=\"50\" class=\"u-button add_to_cart_button ajax_add_to_cart m-product-list-item-content-button\" data-product_id=\"5774\" data-product_sku=\"MU73393\" rel=\"nofollow\">Add to Quote<i><\/i><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Brand values are an essential pillar of any organization that wants to build a lasting and credible position in the market. With the conscious use of printed corporate apparel or promotional gadgets with logos, you can effectively present these values to the outside world and strengthen the organizational culture from the inside. However, it is important that the apparel and gadgets are not just an empty symbol, but a real reflection of the company&#8217;s daily operations. Only then will the brand&#8217;s character become credible, and brand differentiators will have the power to attract both customers and valuable employees.   <\/p>\n\n\t\t\t<\/div> <!-- .single-content__left -->\n\t\t<\/div> <!-- .single-content-row -->\n\t<\/div> <!-- .container -->\n\n<aside class=\"merchup-block-cta\"><div class=\"acf-innerblocks-container\">\n\n<p class=\"has-text-align-center\">Any question?<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Contact us<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\" target=\"_blank\" rel=\"noreferrer noopener\">Send a message<\/a><\/div>\n\n<\/div><\/aside>\n<div class=\"container\">\n\t<div class=\"single-content-row row\">\n\t\t<div class=\"single-content__left col-md-6 col-md-offset-1 col-lg-offset-2\">\n","protected":false},"excerpt":{"rendered":"<p>Why do you need to define and implement brand values?<\/p>\n","protected":false},"author":2,"featured_media":38115,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146,147,1106],"tags":[],"class_list":["post-38402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding-en","category-hr-en","category-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/38402","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/comments?post=38402"}],"version-history":[{"count":4,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/38402\/revisions"}],"predecessor-version":[{"id":53408,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/38402\/revisions\/53408"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media\/38115"}],"wp:attachment":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media?parent=38402"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/categories?post=38402"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/tags?post=38402"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}