{"id":38380,"date":"2025-05-22T10:00:00","date_gmt":"2025-05-22T08:00:00","guid":{"rendered":"https:\/\/www.merchup.com\/the-best-brand-ambassadors-are-your-employees\/"},"modified":"2025-08-13T14:24:35","modified_gmt":"2025-08-13T12:24:35","slug":"the-best-brand-ambassadors-are-your-employees","status":"publish","type":"post","link":"https:\/\/www.merchup.com\/en\/the-best-brand-ambassadors-are-your-employees\/","title":{"rendered":"The best brand ambassadors are your employees"},"content":{"rendered":"\n<p><strong>Brand ambassadors are individuals who genuinely identify with a company, its values and its products, and who share that affinity across their channels &#8211; both online and offline. More and more companies are recognizing that their best ambassadors&#8230;. are employees. It is they, who know the company inside out, who can be the most reliable and effective channel for brand communication. What to keep in mind in ambassador programs and how to encourage participation?   <\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.merchup.com\/en\/the-best-brand-ambassadors-are-your-employees\/#employee-advocacy-is-not-just-a-fad-but-a-necessity\" >Employee advocacy is not just a fad, but a necessity<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.merchup.com\/en\/the-best-brand-ambassadors-are-your-employees\/#brand-ambassadors-in-practice-%e2%80%93-how-to-support-them\" >Brand ambassadors in practice &#8211; how to support them?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.merchup.com\/en\/the-best-brand-ambassadors-are-your-employees\/#what-should-a-brand-ambassadors-welcome-packet-contain\" >What should a brand ambassador&#8217;s welcome packet contain?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.merchup.com\/en\/the-best-brand-ambassadors-are-your-employees\/#employer-branding-through-the-lens-of-your-people\" >Employer branding through the lens of your people<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"employee-advocacy-is-not-just-a-fad-but-a-necessity\"><\/span>Employee advocacy is not just a fad, but a necessity<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Employee advocacy, i.e. active promotion of a company by its employees, brings tangible results. It&#8217;s not about forced postings, but natural sharing of experiences, successes and&#8230;. a bit of company daily life. Why implement such a program in your organization?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>92% of consumers trust recommendations from others <\/strong>&#8211; even those they don&#8217;t know personally &#8211; <strong>more <\/strong> <strong>than specific brands<\/strong><em>(Nielsen: Consumer trust online, social and mobile advertising grows<\/em>)<br><\/li>\n\n\n\n<li>Content posted by employees gains up to <strong>eight times more engagement and reach <\/strong>than identical messages posted on official brand channels<em>(Social Media Today: Employee Advocacy Benefits<\/em>).<br><\/li>\n<\/ul>\n\n\n\n<p><strong>These figures speak for themselves, it&#8217;s definitely worth voting for your people!  <\/strong>Especially to those who want to get more involved and promote your brand values by being a part of it.<\/p>\n\n\n\n<div class=\"merchup-block-check-products\" id=\"block_5933f70d7104d2dde2ef6a9ec4eb8422\">\n\t<div class=\"merchup-block-check-products__left\">\n\t\t<div class=\"name\">Check out our products<\/div>\n\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/product-categories\/\" class=\"u-button secondary u-button-text-color-default u-button-border\">See all<\/a>\n\t\t\t<\/div>\n\t<div class=\"merchup-block-check-products__right\">\n\t\t\t\t\t\t\t\t\t<button class=\"merchup-block-check-products-navigation--prev\">\n\t\t\t\t\t\n<svg class=\"merchup-svg-icon\"  aria-hidden=\"true\">\n    <use xlink:href=\"#merchup-svg-icon-arrow\"><\/use>\n<\/svg>\n\n\t\t\t\t\t<span class=\"show-for-sr\">\n\t\t\t\t\t\tPrevious slide\t\t\t\t\t<\/span>\n\t\t\t\t<\/button>\n\n\t\t\t\t<button class=\"merchup-block-check-products-navigation--next\">\n\t\t\t\t\t\n<svg class=\"merchup-svg-icon\"  aria-hidden=\"true\">\n    <use xlink:href=\"#merchup-svg-icon-arrow\"><\/use>\n<\/svg>\n\n\t\t\t\t\t<span class=\"show-for-sr\">\n\t\t\t\t\t\tNext slide\t\t\t\t\t<\/span>\n\t\t\t\t<\/button>\n\t\t\t\t\t\t<div class=\"merchup-block-check-products-slider u-slider swiper\" data-options='{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:0,&quot;effect&quot;:&quot;fade&quot;,&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;#block_5933f70d7104d2dde2ef6a9ec4eb8422 .merchup-block-check-products-navigation--next&quot;,&quot;prevEl&quot;:&quot;#block_5933f70d7104d2dde2ef6a9ec4eb8422 .merchup-block-check-products-navigation--prev&quot;},&quot;loop&quot;:false}'>\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article id=\"sweatshirt-kangaroo-merchup\" class=\"m-product-list-item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"m-product-list-item-wrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/products\/clothing\/hoodies\/sweatshirt-kangaroo-merchup\/\" id=\"13716\" class=\"m-product-list-item-link\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/09\/02-bluza-b-1-397x400.jpg\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"show-for-sr\">\n\t\t\t\t\t\t\t\t\t\tGo to product page: Hoodie MerchUp\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t<div class=\"m-product-list-item-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"m-product-list-item-content-name\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/products\/clothing\/hoodies\/sweatshirt-kangaroo-merchup\/\">\n\t\t\t\t\t\t\t\t\t\t\tHoodie MerchUp\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"?add-to-cart=13716\" data-quantity=\"30\" class=\"u-button add_to_cart_button ajax_add_to_cart m-product-list-item-content-button\" data-product_id=\"13716\" data-product_sku=\"MU73393\" rel=\"nofollow\">Add to Quote<i><\/i><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article id=\"bottle-o-cork-base\" class=\"m-product-list-item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"m-product-list-item-wrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/products\/food-and-drink\/bottles\/bottle-o-cork-base\/\" id=\"5753\" class=\"m-product-list-item-link\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/04\/butelka_o_korkowejpodstawie1335679-397x400.jpg\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"show-for-sr\">\n\t\t\t\t\t\t\t\t\t\tGo to product page: Bottle with cork base\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t<div class=\"m-product-list-item-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"m-product-list-item-content-name\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/products\/food-and-drink\/bottles\/bottle-o-cork-base\/\">\n\t\t\t\t\t\t\t\t\t\t\tBottle with cork base\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"?add-to-cart=5753\" data-quantity=\"50\" class=\"u-button add_to_cart_button ajax_add_to_cart m-product-list-item-content-button\" data-product_id=\"5753\" data-product_sku=\"MU73393\" rel=\"nofollow\">Add to Quote<i><\/i><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article id=\"shirt-sport\" class=\"m-product-list-item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"m-product-list-item-wrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/products\/clothing\/t-shirts\/shirt-sport\/\" id=\"25703\" class=\"m-product-list-item-link\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/01\/koszulka-sportowa-397x400.jpg\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"show-for-sr\">\n\t\t\t\t\t\t\t\t\t\tGo to product page: Sports T-shirt\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t<div class=\"m-product-list-item-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"m-product-list-item-content-name\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/products\/clothing\/t-shirts\/shirt-sport\/\">\n\t\t\t\t\t\t\t\t\t\t\tSports T-shirt\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"?add-to-cart=25703\" data-quantity=\"50\" class=\"u-button add_to_cart_button ajax_add_to_cart m-product-list-item-content-button\" data-product_id=\"25703\" data-product_sku=\"MU73393\" rel=\"nofollow\">Add to Quote<i><\/i><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"brand-ambassadors-in-practice-%e2%80%93-how-to-support-them\"><\/span>Brand ambassadors in practice &#8211; how to support them?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>For an employee advocacy program to make sense, you need structure and the right tools.<\/strong>  What should every good brand ambassador have in order to effectively represent the company and feel comfortable in this role? And, above all, also not to get burned out and maintain their commitment! <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/IMG_1135-735x490.jpg\" alt=\"Brand ambassadors wearing a sweatshirt and carrying a bottle with the company's logo on it\" class=\"wp-image-37132\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/IMG_1135-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/IMG_1135-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/IMG_1135-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/IMG_1135-1536x1024.jpg 1536w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/IMG_1135-2048x1365.jpg 2048w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/IMG_1135-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/IMG_1135-100x67.jpg 100w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>A brand ambassador must be immediately visible! At #teamMerchUp when speaking at industry events, we are always equipped with our logo sweatshirts, and here you can also see a water bottle at the ready &#8211; also with our brand logo <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">1. program coordinator &#8211; a person who watches over the<\/h3>\n\n\n\n<p>Every project needs its own leader.  <strong>In this case, it will be the person responsible for onboarding new brand ambassadors, supporting them in their daily activities, reminding them of actions and most importantly &#8211; motivating them.<\/strong>  This is someone who knows that employer branding is not a temporary action, but a strategy for years. What&#8217;s more, it&#8217;s also in this person&#8217;s role to integrate the members of the program! <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. brand ambassadors need content to publish  <\/h3>\n\n\n\n<p>It is not enough to want &#8211; you also need to have something to publish.<strong>  Employees need access to interesting materials: graphics, photos, ready-made posts that they can personalize.<\/strong> Good company content is the foundation of a successful employee advocacy program. Monthly packets with inspiration for publications, sample posts, and photos showing the company&#8217;s life from behind the scenes are a great idea. You can also use ready-made tools like the <a href=\"http:\/\/sharebee.pl\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Sharebee<\/a> platform! \ud83d\ude42<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"735\" height=\"485\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/sharebee-bluza-735x485.jpg\" alt=\"Sharebee brand ambassadors, yellow sweatshirts\" class=\"wp-image-37127\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/sharebee-bluza-735x485.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/sharebee-bluza-300x198.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/sharebee-bluza-768x507.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/sharebee-bluza-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/sharebee-bluza-100x66.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/sharebee-bluza.jpg 1387w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>The Sharebee team trains and promotes ambassador programs in Poland &#8211; on top of always wearing their sweatshirts by MerchUp!  <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. education &#8211; how, what and where to publish?<\/h3>\n\n\n\n<p>Not everyone needs to be a social media ninja. That&#8217;s why it&#8217;s a good idea to put together short tutorials or workshops &#8211; how to build your personal brand on LinkedIn, how to take good photos, how to tell your company&#8217;s story without being pushy.   <strong>Employees who know how to do it become more confident and more willing to share content. To sum up, a good base is a must at the start! <\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. merch, i.e. making communications more consistent<\/h3>\n\n\n\n<p>This is where we &#8211; MerchUp &#8211; come in. As a manufacturer of promotional apparel with vast experience, <strong>we are well aware of the great role printed corporate apparel plays in creating a sense of belonging.<\/strong> <\/p>\n\n\n\n<div class=\"merchup-block-quote\">\n\t<div class=\"merchup-block-quote__content\">In both the online and offline worlds, first impressions are made in an almost twin-like fashion. As humans, we are designed in such a way that we first pay attention to visual elements, such as our overall appearance or clothing in the real world, and to graphic elements in social media, such as a profile picture or background photo <\/div>\n\t<div class=\"merchup-block-quote__author\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/wypowiedz.png\">\n\t\t\t\t<div class=\"name\">Dagmara Pakulska<\/div>\n\t\t<div class=\"company\">dagmarapakulska.pl  <\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>That&#8217;s what <a href=\"https:\/\/dagmarapakulska.pl\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/dagmarapakulska.pl\/\" rel=\"noreferrer noopener nofollow\">Dagmara<\/a> writes in her article \u201cEmployee advocacy in social media, or how to do it right on LinkedIn\u201d <a href=\"https:\/\/hrminstitute.pl\/produkt\/sila-marki-pracodawcy\/?gad_source=1&amp;gad_campaignid=20827975359&amp;gbraid=0AAAAADfuO6NNAh3V3mGTbxChyvA30C2x9&amp;gclid=Cj0KCQjw0LDBBhCnARIsAMpYlAr3ONsYpbpbhhAYocgmYIWB5XrPn65NreueZ2xHSCjt9aFYxJEZsdEaAihPEALw_wcB\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/hrminstitute.pl\/produkt\/sila-marki-pracodawcy\/?gad_source=1&amp;gad_campaignid=20827975359&amp;gbraid=0AAAAADfuO6NNAh3V3mGTbxChyvA30C2x9&amp;gclid=Cj0KCQjw0LDBBhCnARIsAMpYlAr3ONsYpbpbhhAYocgmYIWB5XrPn65NreueZ2xHSCjt9aFYxJEZsdEaAihPEALw_wcB\" rel=\"noreferrer noopener nofollow\">in her book \u201cThe power of the employer brand\u201d.<\/a> This is definitely true.   <strong>Now imagine a profile of an employee &#8211; a brand ambassador &#8211; with a photo of him wearing a sweatshirt with the company logo or a personalized T-shirt.  <\/strong>This not only builds your image, but also unifies your visual communication and makes your company&#8217;s content more consistent. In addition, your logo becomes memorable, which makes brand recognition go up! <\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\" target=\"_blank\" rel=\"noreferrer noopener\">Score your merch<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-should-a-brand-ambassadors-welcome-packet-contain\"><\/span>What should a brand ambassador&#8217;s welcome packet contain?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The most important thing is to create personalized apparel and gadgets that will actually be used by brand ambassadors. The key is to make sure the design is attractive and consistent with your brand values and message. What is an example of an ideal and proven kit?  <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/Blog-2-735x490.jpg\" alt=\"Welcome package for brand ambassador\" class=\"wp-image-37161\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/Blog-2-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/Blog-2-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/Blog-2-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/Blog-2-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/Blog-2-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/Blog-2.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/hoodies\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/kategoria-produktow\/odziez\/bluzy\/\" rel=\"noreferrer noopener\">Sweatshirt<\/a> or <a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/t-shirts\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/kategoria-produktow\/odziez\/koszulki\/\" rel=\"noreferrer noopener\">T-shirt<\/a><\/strong> &#8211; generally custom-printed apparel that matches the aesthetics of the company that will be seen in the photos of the ambassadors. Ideally, it should include a slogan that captures the spirit of what you want to convey! <br><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/hats\/\" target=\"_blank\" rel=\"noreferrer noopener\">A cap<\/a> with embroidery or printing<\/strong> &#8211; an ideal opportunity to show your logo, especially in photos in the summer on various outings.<br><\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.merchup.com\/en\/products\/accessories\/phone-holder\/\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/produkty\/produkty-reklamowe\/uchwyt-na-telefon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Phone holder<\/a><\/strong> &#8211; Practical and reliable for anyone tasked with casting their selfie online once in a while.<br><\/li>\n\n\n\n<li><strong>Logo<a href=\"https:\/\/www.merchup.com\/en\/product-category\/bags-and-backpacks\/case\/\" target=\"_blank\" rel=\"noreferrer noopener\">laptop case<\/a> <\/strong>&#8211; perfect for remote work and co-working. Ambassadors are on the move and their laptop is with them everywhere, so this is a must-have of their equipment! <br><\/li>\n\n\n\n<li><strong>Screen cleaner<\/strong> &#8211; small, but often used, again useful for photos, because it helps to take care of a clean camera!<br><\/li>\n\n\n\n<li><strong><a href=\"\/?product_cat=cups-and-bottles\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/kategoria-produktow\/kubki-i-butelki\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bottle<\/a><\/strong> Reusable with branding, <strong><a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/socks\/\" target=\"_blank\" rel=\"noreferrer noopener\">socks<\/a> with logo<\/strong>, <strong><a href=\"https:\/\/www.merchup.com\/en\/products\/accessories\/lunch-box-with-bamboo-cover\/\" target=\"_blank\" rel=\"noreferrer noopener\">lunchbox<\/a><\/strong> with the brand&#8217;s slogan and many, many other products that combine utility and modern design!<br><\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get a free visualization<\/a><\/div>\n<\/div>\n\n\n\n<p>These are the elements that make corporate logo clothing cease to be a boring uniform and become a lifestyle item and pride of belonging to a team.  <strong>Ambassadors then don&#8217;t have to think about how to smuggle the brand in photos and publications &#8211; it happens naturally, because they actually use these things!<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Nowa energia #teamMerchUp\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/wpKFgxqcek8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\"><em>Merch helps to cohesively communicate and build community around the brand!<\/em> <em>We find it useful especially during team sessions<\/em><\/figcaption><\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"employer-branding-through-the-lens-of-your-people\"><\/span>Employer branding through the lens of your people<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Employer branding is not just about recruiting. It&#8217;s also how your people talk about the company, how they show it and how they feel about it.   <strong>Authentic employer branding starts within &#8211; with a committed team that has the tools and motivation to share the best.  <\/strong>That&#8217;s why ambassador programs also support in this area &#8211; even if it&#8217;s not the main goal!<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>The employee advocacy program is not just a trend &#8211; it is the future of brand communication.  <\/strong>Employees become the faces of the company, and their voice has a real impact on the perception of the organization outside. Give them support, education and the right tools, and they will surely return the favor!   <\/p>\n\n\n\n\t\t\t<\/div> <!-- .single-content__left -->\n\t\t<\/div> <!-- .single-content-row -->\n\t<\/div> <!-- .container -->\n\n<aside class=\"merchup-block-cta\"><div class=\"acf-innerblocks-container\">\n\n<p class=\"has-text-align-center\">Any question?<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Contact us<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\" target=\"_blank\" rel=\"noreferrer noopener\">Send a message<\/a><\/div>\n\n<\/div><\/aside>\n<div class=\"container\">\n\t<div class=\"single-content-row row\">\n\t\t<div class=\"single-content__left col-md-6 col-md-offset-1 col-lg-offset-2\">\n","protected":false},"excerpt":{"rendered":"<p>Brand ambassadors are the future of authentic brand communication<\/p>\n","protected":false},"author":2,"featured_media":37323,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146,147],"tags":[],"class_list":["post-38380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding-en","category-hr-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/38380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/comments?post=38380"}],"version-history":[{"count":4,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/38380\/revisions"}],"predecessor-version":[{"id":41196,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/38380\/revisions\/41196"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media\/37323"}],"wp:attachment":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media?parent=38380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/categories?post=38380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/tags?post=38380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}