{"id":38370,"date":"2025-05-29T08:00:00","date_gmt":"2025-05-29T06:00:00","guid":{"rendered":"https:\/\/www.merchup.com\/brand-image-session-why-is-it-worth-it-and-how-to-approach-it\/"},"modified":"2025-06-17T12:20:32","modified_gmt":"2025-06-17T10:20:32","slug":"brand-image-session-why-is-it-worth-it-and-how-to-approach-it","status":"publish","type":"post","link":"https:\/\/www.merchup.com\/en\/brand-image-session-why-is-it-worth-it-and-how-to-approach-it\/","title":{"rendered":"Brand image session: why is it worth it and how to approach it?"},"content":{"rendered":"\n<p><strong>Authenticity and consistent visual communication are more important than ever. They are what build trust, differentiate a brand from the competition and attract the right people. We no longer want artificiality and repetitive images. Therefore, it&#8217;s real emotion and naturalness that become the most valuable brand asset. Thus, the team image session is no longer just an add-on, but one of the key elements of the communication strategy. It is a great opportunity to show the people behind the brand, the values they live by and the atmosphere they create on a daily basis. How to realize such a session, how to prepare for it and what to pay attention to so that the effect is consistent, authentic and truly \u201cyours\u201d?      <\/strong><\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.merchup.com\/en\/brand-image-session-why-is-it-worth-it-and-how-to-approach-it\/#image-session-%e2%80%93-why-organize-it\" >Image session &#8211; why organize it?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.merchup.com\/en\/brand-image-session-why-is-it-worth-it-and-how-to-approach-it\/#where-and-when-are-session-photos-useful\" >Where and when are session photos useful?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.merchup.com\/en\/brand-image-session-why-is-it-worth-it-and-how-to-approach-it\/#where-to-do-an-image-session\" >Where to do an image session?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.merchup.com\/en\/brand-image-session-why-is-it-worth-it-and-how-to-approach-it\/#how-do-you-prepare-for-a-session\" >How do you prepare for a session?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.merchup.com\/en\/brand-image-session-why-is-it-worth-it-and-how-to-approach-it\/#brand-merch-as-part-of-an-image-shoot\" >Brand merch as part of an image shoot<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"image-session-%e2%80%93-why-organize-it\"><\/span>Image session &#8211; why organize it?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>An image session is more than just pretty pictures. T <strong>o a real investment in an authentic corporate image. More and more people &#8211; both customers and job candidates &#8211; are paying attention to who is behind the brand.   <\/strong>Showing the real team, their emotions, the atmosphere at work or shared values helps build trust and commitment. And this can be felt even in those \u201cposed\u201d image photos! <\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Authenticity in communication<\/h3>\n\n<p><strong>In brand communications, authenticity is key. Ready-made stock photos may be helpful, but they don&#8217;t reflect who you really are.   <\/strong>An image session with your team, in your office or favorite location, and on top of that still in your company merch is a way to showcase the people who make up the company and highlight the unique character of the organization.<\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"where-and-when-are-session-photos-useful\"><\/span>Where and when are session photos useful?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Professional photos from a business shoot are a great value in daily communication, so marketing or PR departments in a company are most often responsible for organizing it. Here are some examples of where they can and definitely should be used: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Social media<\/strong> &#8211; team posts, event coverage, storytelling. The use of photos of your team boosts your employer branding content, and those of high quality and interest boost your reach! <br\/><\/li>\n\n\n\n<li><strong>Website <\/strong>&#8211; <a href=\"https:\/\/www.merchup.com\/en\/about-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cAbout Us\u201d section,<\/a> landing page, <a href=\"https:\/\/www.merchup.com\/en\/blog\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/blog\/\" rel=\"noreferrer noopener\">blog<\/a>. The options here are huge! <br\/><\/li>\n\n\n\n<li><strong>LinkedIn of employees<\/strong> &#8211; individual image photos work great as profile pictures on your team&#8217;s private accounts.<br\/><\/li>\n\n\n\n<li><strong>Email footers<\/strong> &#8211; another and probably the most popular place where individual photos are used, where you smuggle your brand.<br\/><\/li>\n\n\n\n<li><strong>Recruitment materials<\/strong> &#8211; presentation of organizational culture, photos in ads.<br\/><\/li>\n\n\n\n<li><strong>Presentations, company reports and other materials for internal and external use<\/strong>.<br\/><\/li>\n<\/ul>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\" target=\"_blank\" rel=\"noreferrer noopener\">Quick valuation of the company&#8217;s merchandise<\/a><\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"where-to-do-an-image-session\"><\/span>Where to do an image session?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>A branding session is something that can be done in several locations &#8211; <strong>the choice depends on the climate of the brand, the occasion and the comfort of the team.<\/strong> It can be an office space, an outdoor location, a photo studio or any other place that best reflects the company&#8217;s character. <strong>It is crucial that the location resonates with the brand&#8217;s values and builds a consistent visual message. <\/strong>The choice of location should also take into account the well-being of those being photographed &#8211; comfort affects the naturalness and quality of the photos. A well-thought-out location can significantly enhance the final effect of the session and set the brand apart from the competition. <\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Photo studio<\/h3>\n\n<p><strong>This is a good choice if you want controlled light, a uniform background and more formal photos.<\/strong>  It will work great if you want to make a set of portraits for a website or for professional publications.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/3-1-735x490.jpg\" alt=\"Professional image session in the studio\" class=\"wp-image-37266\"\/><figcaption class=\"wp-element-caption\"><em>At MerchUp, when we revamped our website, we opted for a studio session &#8211; it better suited the mood and needs of the revamped website<\/em><\/figcaption><\/figure>\n<\/div>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">Office or other place related to the company<\/h3>\n\n<p><strong>A natural work environment is the best choice if you want a relaxed, friendly atmosphere.<\/strong>  An office, a common space, a chill room or even a coffee shop close to your headquarters &#8211; these are places that create a unique atmosphere and emphasize your corporate culture.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/4-1-735x490.jpg\" alt=\"Photos of employees in a business session\" class=\"wp-image-37271\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/4-1-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/4-1-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/4-1-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/4-1-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/4-1-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/4-1.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>An office business session is the perfect opportunity to show your space and team in action!<\/em><\/figcaption><\/figure>\n<\/div>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-do-you-prepare-for-a-session\"><\/span>How do you prepare for a session?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<h3 class=\"wp-block-heading\">1. choose printed corporate clothing<\/h3>\n\n<p><strong>Ideally, all team members should be dressed cohesively with the vibe of your brand. <\/strong>For a branding session, <strong> <a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/t-shirts\/\" target=\"_blank\" rel=\"noreferrer noopener\">sweatshirts and T-shirts with the company&#8217;s logo on them<\/a><\/strong> will <strong>work<\/strong> best <strong>&#8211; this is an absolute base that always works<\/strong>. They&#8217;re comfortable, look good in photos and do a great job of smuggling your brand identity. If the vibe in your ensemble is more casual, it&#8217;s worth throwing in <a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/hats\/\">baseball caps<\/a> &#8211; they add casualness and character.  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/5-735x490.jpg\" alt=\"Clothing with company logo\" class=\"wp-image-37276\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/5-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/5-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/5-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/5-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/5-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/5.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>Corporate apparel is a great way to sneak your logo into your photos<\/em><\/figcaption><\/figure>\n<\/div>\n<p><strong>On the other hand, if you want a more elegant, professional image, go for <a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/shirts\/\" target=\"_blank\" rel=\"noreferrer noopener\">shirts with embroidered logos<\/a><\/strong> &#8211; they still express identification with the brand, but in a more subdued way.<\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\" target=\"_blank\" rel=\"noreferrer noopener\">Score your merch<\/a><\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">2. take care of the extras<\/h3>\n\n<p>A great addition to the styling are also small <a href=\"https:\/\/www.merchup.com\/en\/product-category\/accessories\/\" target=\"_blank\" rel=\"noreferrer noopener\">corporate or advertising gadgets<\/a> that can appear in the photos: <a href=\"https:\/\/www.merchup.com\/en\/product-category\/extras-and-packaging\/extras\/\">logo stickers on laptops, notebooks<\/a> <a href=\"https:\/\/www.merchup.com\/en\/product-category\/office\/notebooks\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/kategoria-produktow\/biuro\/notatniki\/\" rel=\"noreferrer noopener\">with corporate identity<\/a> or <a href=\"https:\/\/www.merchup.com\/en\/product-category\/cups-and-bottles\/\" target=\"_blank\" rel=\"noreferrer noopener\">mugs with brand slogans<\/a>. Such <strong>additions not only reinforce the message, but also create a cohesive, professional whole.<\/strong> <br\/><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.bluzup.com\/produkty\/bluzy\/\" rel=\"nofollow noopener\" target=\"_blank\"><img decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/6-735x490.jpg\" alt=\"Gadgets and corporate clothing in image photos\" class=\"wp-image-37281\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/6-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/6-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/6-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/6-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/6-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/6.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/a><figcaption class=\"wp-element-caption\"><em>Notebook? A mug? A pen? A sweatshirt? It helps to have a session also under the difficulty titled. \u201cWhat to do with your hands?\u201d :p     <\/em><\/figcaption><\/figure>\n<\/div>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">3. team comfort is the key<\/h3>\n\n<p>Remember &#8211; no one on the team is likely to be a professional model or model. For many people, participating in a session is a stressful experience. Therefore, <strong>it is important to take care of the atmosphere &#8211; let the business session not be held \u201cfor show\u201d, without unnecessary spectators.<\/strong> In addition, it is good for the photographer to be a person who can relax the atmosphere, offer interesting shots and take care of the comfort of each participant, who may feel lost.  <\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\">4. plan the pictures you need<\/h3>\n\n<p>Naturalness is key, but in the course of a long and often quite intense shooting day, it is easy to forget one&#8217;s own needs, priorities or what has already been accomplished. W <strong>  In the heat of emotions and time pressure, it is not difficult to overlook important shots or details that were supposed to be in the photos. That&#8217;s why it&#8217;s a good idea to prepare a base list for yourself before the session &#8211; it can be a set of key frames, people, props or emotions you want to capture.   <\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/7-735x490.jpg\" alt=\"The company's products in the photos from the shoot\" class=\"wp-image-37286\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/7-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/7-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/7-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/7-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/7-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/7.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>Are you planning to communicate on a particular topic? Take advantage of the session and prepare the photos already for it <\/em><\/figcaption><\/figure>\n<\/div>\n<p><strong>Such a list will be your anchor and reference point to help keep the entire session organized and consistent.  <\/strong>At the same time, remember not to stick to it &#8211; photography is a living process, where spontaneity and flexibility often bring the best results.<\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"brand-merch-as-part-of-an-image-shoot\"><\/span>Brand merch as part of an image shoot<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>Brand<a href=\"https:\/\/www.merchup.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">merch<\/a> is an expression of belonging, identity and pride in what you do together. <\/strong>In pictures, it becomes a natural \u201ccarrier\u201d of your image &#8211; both internally and externally. Clothing or accessories with a brand logo subtly emphasize the character of the company and help viewers quickly identify who they are dealing with.   <strong>Importantly, in a well-thought-out session, merch does not dominate the photos, but complements them &#8211; giving them authenticity and reinforcing the message.<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/8-735x490.jpg\" alt=\"#teamMerchUp at photo shoot\" class=\"wp-image-37291\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/8-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/8-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/8-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/8-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/8-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/8.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>#teamMerchUp and a new group photo from our office<\/em><\/figcaption><\/figure>\n<\/div>\n<p>As a manufacturer of <a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/kategoria-produktow\/odziez\/\" target=\"_blank\" rel=\"noreferrer noopener\">promotional apparel<\/a>, we know what a huge difference well-chosen, aesthetically pleasing and personalized clothing makes. That&#8217;s why we always advise clients on what merch for a photo shoot will work best &#8211; depending on the style of the company and its audience. We have over a decade of experience to our credit, so you can trust us!   \ud83d\ude42<br\/><\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>A well-planned and authentic image session is something that pays off for a long time. It&#8217;s communication material that not only looks professional, but most importantly &#8211; builds trust and shows the human face of the brand. With well-chosen printed corporate apparel, consistent accessories and a well-thought-out concept, you can create more than just photos &#8211; you can tell the story of your company.  <\/p>\n\n\t\t\t<\/div> <!-- .single-content__left -->\n\t\t<\/div> <!-- .single-content-row -->\n\t<\/div> <!-- .container -->\n\n<aside class=\"merchup-block-cta\"><div class=\"acf-innerblocks-container\">\n\n<p class=\"has-text-align-center\">Any question?<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Contact us<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\" target=\"_blank\" rel=\"noreferrer noopener\">Send a message<\/a><\/div>\n\n<\/div><\/aside>\n<div class=\"container\">\n\t<div class=\"single-content-row row\">\n\t\t<div class=\"single-content__left col-md-6 col-md-offset-1 col-lg-offset-2\">\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Image session helps ensure consistency of communication<\/p>\n","protected":false},"author":2,"featured_media":37263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1106,146],"tags":[],"class_list":["post-38370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-en","category-employer-branding-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/38370","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/comments?post=38370"}],"version-history":[{"count":1,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/38370\/revisions"}],"predecessor-version":[{"id":38371,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/38370\/revisions\/38371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media\/37263"}],"wp:attachment":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media?parent=38370"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/categories?post=38370"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/tags?post=38370"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}