{"id":32390,"date":"2024-12-27T08:00:00","date_gmt":"2024-12-27T07:00:00","guid":{"rendered":"https:\/\/www.merchup.com\/?p=32390"},"modified":"2025-01-09T13:00:16","modified_gmt":"2025-01-09T12:00:16","slug":"positive-recruitment-experience-and-good-onboarding-as-key-to-success-in-employer-branding","status":"publish","type":"post","link":"https:\/\/www.merchup.com\/en\/positive-recruitment-experience-and-good-onboarding-as-key-to-success-in-employer-branding\/","title":{"rendered":"Positive recruitment experience and good onboarding as key to success in employer branding"},"content":{"rendered":"\n<p><strong>The recruitment process and the first days at a new job are extremely important elements of employer branding. Organizations that want to attract the best candidates and candidates and keep them on their teams must invest in an excellent candidate experience and effective onboarding. How to do it? Let&#8217;s see why these elements are so crucial and how they can help achieve employer branding success.   <\/strong><\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.merchup.com\/en\/positive-recruitment-experience-and-good-onboarding-as-key-to-success-in-employer-branding\/#candidate-experience-is-not-just-a-recruitment-process\" >Candidate experience is not just a recruitment process<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.merchup.com\/en\/positive-recruitment-experience-and-good-onboarding-as-key-to-success-in-employer-branding\/#onboarding-%e2%80%93-the-first-step-in-building-commitment\" >Onboarding &#8211; the first step in building commitment<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.merchup.com\/en\/positive-recruitment-experience-and-good-onboarding-as-key-to-success-in-employer-branding\/#why-is-onboarding-crucial-to-employer-branding\" >Why is onboarding crucial to employer branding?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.merchup.com\/en\/positive-recruitment-experience-and-good-onboarding-as-key-to-success-in-employer-branding\/#how-to-keep-employees-motivated-and-engaged\" >How to keep employees motivated and engaged?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.merchup.com\/en\/positive-recruitment-experience-and-good-onboarding-as-key-to-success-in-employer-branding\/#the-role-of-corporate-apparel-in-building-employer-branding\" >The role of corporate apparel in building employer branding<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"candidate-experience-is-not-just-a-recruitment-process\"><\/span><strong>Candidate experience is not just a recruitment process<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Recruitment is one of the most important points of contact between the candidate and the employer brand, but it cannot stop there. As Ursula Zaj\u0105c-Pa\u0142dyna aptly noted <a href=\"https:\/\/hrminstitute.pl\/produkt\/sila-marki-pracodawcy\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">in her article in the book &#8220;The Power of the Employer Brand:<\/a> <\/p>\n\n<div class=\"merchup-block-quote\">\n\t<div class=\"merchup-block-quote__content\">If I had to define what candidate experience (CX) is to me, I would say virtually every point of contact and experience a person has with a potential employer. I would not limit myself to only those experiences that are strictly related to recruitment. <\/div>\n\t<div class=\"merchup-block-quote__author\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/12\/IG_MerchUp.png\">\n\t\t\t\t<div class=\"name\">Urszula Zaj\u0105c-Pa\u0142dyna<\/div>\n\t\t<div class=\"company\">LET&#8217;S HR<\/div>\n\t<\/div>\n<\/div>\n\n<p>Every interaction, from the initial job announcement to day-to-day communication during employment, affects employees&#8217; perceptions of the company. That&#8217;s why<strong> it&#8217;s<\/strong> so<strong> important to make the recruitment process clear, transparent and based on the organization&#8217;s values.<\/strong> <\/p>\n\n<p>It is worth noting that <strong>candidate experience<\/strong> has a direct impact on brand image. <strong>If a candidate feels well treated at every stage of the recruitment process, he or she is likely to have positive associations with the company &#8211; regardless of the final outcome of the process.<\/strong><\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\" target=\"_blank\" rel=\"noreferrer noopener\">Create company merch<\/a><\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"onboarding-%e2%80%93-the-first-step-in-building-commitment\"><\/span><strong>Onboarding &#8211; the first step in building commitment<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>The first days of work are crucial to building the relationship between employer and employee. <strong>A well-designed <a href=\"https:\/\/www.merchup.com\/en\/welcome-pack-as-an-important-part-of-onboarding\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/welcome-pack-jako-istotny-element-onboardingu\/\" rel=\"noreferrer noopener\">onboarding<\/a> is not only a formality, but also a way to introduce newcomers to the organizational culture and increase their commitment right from the start.<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/12\/Blog-1-735x490.jpg\" alt=\"Onboarding in menlo, emplyer branding through welcome packs\" class=\"wp-image-32378\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/12\/Blog-1-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/12\/Blog-1-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/12\/Blog-1-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/12\/Blog-1-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/12\/Blog-1-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/12\/Blog-1.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\">Our client, a Menlo company, introduced the handing out of welcome packs as part of onboarding because they wanted <strong>to emphasize that every new person is warmly welcomed into their team and to make the first day at the new workplace more pleasant<\/strong><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/case-study\/menlo-x-merchup\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read Case Study: Menlo x MerchUp<\/a><\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>What influences a good first impression?<\/strong><\/h3>\n\n<ol class=\"wp-block-list\">\n<li><strong>Comprehensive workstation preparation<\/strong> &#8211; Ensure that the new employee has access to all the necessary tools from day one.<br\/><\/li>\n\n\n\n<li><strong>Personalized <a href=\"https:\/\/www.merchup.com\/en\/top-5-products-that-can-be-used-in-a-welcome-pack\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/top-5-produktow-ktore-mozna-wykorzystac-w-welcome-packu\/\" rel=\"noreferrer noopener\">welcome packs<\/a><\/strong> &#8211; <a href=\"https:\/\/www.merchup.com\/en\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/en\/\" rel=\"noreferrer noopener\">Corporate clothing with logos<\/a>, <a href=\"https:\/\/www.merchup.com\/en\/product-category\/notebooks-and-pens\/\" target=\"_blank\" rel=\"noreferrer noopener\">notebooks<\/a>, <a href=\"https:\/\/www.merchup.com\/en\/product-category\/cups-and-bottles\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/kategoria-produktow\/kubki-i-butelki\/\" rel=\"noreferrer noopener\">mugs<\/a> or other trinkets bearing the company&#8217;s branding can significantly improve first impressions. <a href=\"https:\/\/www.merchup.com\/en\/personalization-in-employer-branding-the-key-to-a-strong-employer-brand\/\" target=\"_blank\" rel=\"noreferrer noopener\">Personalized items<\/a>, such as custom-printed apparel, emphasize care for each new team member.<br\/><\/li>\n\n\n\n<li><strong>Mentoring support<\/strong> &#8211; Assigning a mentor to guide the new person around the company and answer questions greatly facilitates adaptation.<\/li>\n<\/ol>\n\n<div class=\"merchup-block-quote\">\n\t<div class=\"merchup-block-quote__content\">A welcome pack, including printed corporate apparel or personalized clothing, not only builds a sense of belonging, but also strengthens the brand image in the eyes of a new employee. As a result, a person begins to feel a bond with the organization at the very beginning of their adventure. <\/div>\n\t<div class=\"merchup-block-quote__author\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/04\/2-3.png\">\n\t\t\t\t<div class=\"name\">Alexander Paczek<\/div>\n\t\t<div class=\"company\">Co-Founder, MerchUp<\/div>\n\t<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"why-is-onboarding-crucial-to-employer-branding\"><\/span><strong>Why is onboarding crucial to employer branding?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>High-quality onboarding has a direct impact on employer branding.  <\/strong>Companies that take care of new people in their first weeks on the job gain in the eyes of their employees and build a positive reputation in the labor market. Here are some reasons why you should take care of a comprehensive and well-designed onboarding process: <\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Better first impression<\/strong><br\/>An employee who feels welcome is quicker to engage in his or her duties.<\/li>\n\n\n\n<li><strong>Less risk of turnover<\/strong><br\/>Effective onboarding reduces the risk of an employee leaving in the first few months of employment.<\/li>\n\n\n\n<li><strong>Building loyalty<\/strong><br\/>New employees who have a positive experience in the first few weeks are more likely to have a long-term relationship.<\/li>\n<\/ul>\n\n<div class=\"merchup-block-check-products\" id=\"block_79b42581bb24e982ede116d5a18f1cd9\">\n\t<div class=\"merchup-block-check-products__left\">\n\t\t<div class=\"name\">Check out our products<\/div>\n\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/product-categories\/\" class=\"u-button secondary u-button-text-color-default u-button-border\">See all<\/a>\n\t\t\t<\/div>\n\t<div class=\"merchup-block-check-products__right\">\n\t\t\t\t\t\t\t\t<div class=\"merchup-block-check-products-slider u-slider swiper\" data-options='{&quot;slidesPerView&quot;:1,&quot;spaceBetween&quot;:0,&quot;effect&quot;:&quot;fade&quot;,&quot;navigation&quot;:{&quot;nextEl&quot;:&quot;#block_79b42581bb24e982ede116d5a18f1cd9 .merchup-block-check-products-navigation--next&quot;,&quot;prevEl&quot;:&quot;#block_79b42581bb24e982ede116d5a18f1cd9 .merchup-block-check-products-navigation--prev&quot;},&quot;loop&quot;:false}'>\n\t\t\t\t<div class=\"swiper-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<article id=\"bottle-o-cork-base\" class=\"m-product-list-item swiper-slide\">\n\t\t\t\t\t\t\t<div class=\"m-product-list-item-wrapper\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/products\/food-and-drink\/bottles\/bottle-o-cork-base\/\" id=\"5753\" class=\"m-product-list-item-link\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/04\/butelka_o_korkowejpodstawie1335679-397x400.jpg\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"show-for-sr\">\n\t\t\t\t\t\t\t\t\t\tGo to product page: Bottle with cork base\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/a>\n\n\t\t\t\t\t\t\t\t<div class=\"m-product-list-item-content\">\n\t\t\t\t\t\t\t\t\t<span class=\"m-product-list-item-content-name\">\n\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/en\/products\/food-and-drink\/bottles\/bottle-o-cork-base\/\">\n\t\t\t\t\t\t\t\t\t\t\tBottle with cork base\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"?add-to-cart=5753\" data-quantity=\"50\" class=\"u-button add_to_cart_button ajax_add_to_cart m-product-list-item-content-button\" data-product_id=\"5753\" data-product_sku=\"MU73393\" rel=\"nofollow\">Add to Quote<i><\/i><\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/article>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"how-to-keep-employees-motivated-and-engaged\"><\/span><strong>How to keep employees motivated and engaged?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Onboarding is just the beginning. The key to success is taking care of the employee at every stage of their career at the company. Daily attention to the well-being of the team translates into their commitment and effectiveness.  <\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\" target=\"_blank\" rel=\"noreferrer noopener\">Get a quick quote<\/a><\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Personalized gifts as a form of appreciation<\/strong><\/h3>\n\n<p>One proven way to maintain motivation is to appreciate employees on a regular basis. Personalized gifts, such as <strong>custom-printed clothes<\/strong> or <strong>company gadgets with logos<\/strong>, can be a great tool. It&#8217;s also a good idea to introduce small gestures, such as giving company gifts on birthdays, anniversaries or professional achievements. Then we emphasize that the employee or employee in question is an important part of our team! We also encourage you to read our post <a href=\"https:\/\/www.merchup.com\/en\/how-to-choose-gadgets-and-corporate-apparel-for-the-occasion-and-design\/\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;How to choose gadgets and corporate apparel for the occasion and project?&#8221;<\/a>, where we delve deeper into this topic.    <\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h3 class=\"wp-block-heading\"><strong>Corporate apparel as part of team identity building<\/strong><\/h3>\n\n<p><strong><a href=\"https:\/\/www.merchup.com\/en\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/en\/\" rel=\"noreferrer noopener\">Promotional clothing with a company logo<\/a> for a team is more than just a gadget. <\/strong>Company logo apparel reinforces a sense of belonging and is a great tool for brand promotion &#8211; both inside and outside the organization. When you wear cohesive <a href=\"https:\/\/www.merchup.com\/en\/company-hoodies-as-part-of-eb\/\">sweatshirts<\/a> as a team on team-building trips or other events, it&#8217;s immediately apparent that you&#8217;re a cohesive team that takes pride in what it does! <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"https:\/\/www.merchup.com\/en\/eco-clothing-at-merchup\/bluzy-2\/\"><img decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/12\/Blog--735x490.jpg\" alt=\"Company sweatshirts as part of onboarding and employer branding  \" class=\"wp-image-32373\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/12\/Blog--735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/12\/Blog--300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/12\/Blog--768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/12\/Blog--122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/12\/Blog--100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/12\/Blog-.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/a><figcaption class=\"wp-element-caption\">Company sweatshirts are a great product that male and female employees love! As part of onboarding, they are a great gift that helps them feel part of the team right from the start. <\/figcaption><\/figure>\n<\/div>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-role-of-corporate-apparel-in-building-employer-branding\"><\/span><strong>The role of corporate apparel in building employer branding<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>Printed app <\/strong>arel is not only a practical accessory, but also an important part of an employer branding strategy. With personalized apparel, companies can: <\/p>\n\n<ul class=\"wp-block-list\">\n<li>Build a consistent brand image among employees and customers,<\/li>\n\n\n\n<li>Strengthen the sense of belonging within the team,<\/li>\n\n\n\n<li>Create positive associations with the company in the labor market.<\/li>\n<\/ul>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p><strong>A positive recruitment experience, effective onboarding, and daily care for the employee are key elements of employer branding.  <\/strong>Building relationships with employees begins long before their first day on the job and continues throughout their employment. Taking care of such details as printed promotional apparel, personalized clothing or corporate apparel for employees can have a huge impact on the company&#8217;s image and team engagement. An investment in employees is an investment in the future of the organization. Remember that a strong employer brand starts with positive relationships with people &#8211; both in the recruitment process and in everyday cooperation.   <\/p>\n\n\t\t\t<\/div> <!-- .single-content__left -->\n\t\t<\/div> <!-- .single-content-row -->\n\t<\/div> <!-- .container -->\n\n<aside class=\"merchup-block-cta\"><div class=\"acf-innerblocks-container\">\n\n<p class=\"has-text-align-center\">Any question?<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Contact us<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\" target=\"_blank\" rel=\"noreferrer noopener\">Send a message<\/a><\/div>\n\n<\/div><\/aside>\n<div class=\"container\">\n\t<div class=\"single-content-row row\">\n\t\t<div class=\"single-content__left col-md-6 col-md-offset-1 col-lg-offset-2\">\n","protected":false},"excerpt":{"rendered":"<p>Why is good onboarding such an important aspect in employer branding?  <\/p>\n","protected":false},"author":2,"featured_media":32387,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[146,147,149],"tags":[],"class_list":["post-32390","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding-en","category-hr-en","category-welcome-pack-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/32390","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/comments?post=32390"}],"version-history":[{"count":2,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/32390\/revisions"}],"predecessor-version":[{"id":32842,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/32390\/revisions\/32842"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media\/32387"}],"wp:attachment":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media?parent=32390"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/categories?post=32390"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/tags?post=32390"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}