{"id":11840,"date":"2023-09-04T08:00:00","date_gmt":"2023-09-04T06:00:00","guid":{"rendered":"https:\/\/www.merchup.com\/?p=11840"},"modified":"2024-01-11T15:06:34","modified_gmt":"2024-01-11T13:06:34","slug":"why-is-corporate-merch-a-must-have-at-events-or-conferences","status":"publish","type":"post","link":"https:\/\/www.merchup.com\/en\/why-is-corporate-merch-a-must-have-at-events-or-conferences\/","title":{"rendered":"Is corporate merch a must-have at events and conferences?"},"content":{"rendered":"\n<p><strong>In a business world where competition is increasingly fierce, it is crucial to find effective ways to stand out and leave a lasting mark in the minds of potential customers or partners. Useful in achieving this goal is corporate merchandising. Why investing in your own merch at events and conferences can be extremely strategic for strengthening your brand and achieving long-term success.<\/strong><\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.merchup.com\/en\/why-is-corporate-merch-a-must-have-at-events-or-conferences\/#strengthening-the-brand\" >Strengthening the Brand<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.merchup.com\/en\/why-is-corporate-merch-a-must-have-at-events-or-conferences\/#recognition-and-visibility\" >Recognition and visibility<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.merchup.com\/en\/why-is-corporate-merch-a-must-have-at-events-or-conferences\/#relationship-building\" >Relationship building<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.merchup.com\/en\/why-is-corporate-merch-a-must-have-at-events-or-conferences\/#heirloom-and-value-held-over-time\" >Heirloom and value held over time<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.merchup.com\/en\/why-is-corporate-merch-a-must-have-at-events-or-conferences\/#marketing-benefits\" >Marketing benefits<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"strengthening-the-brand\"><\/span><strong>Strengthening the Brand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Company merch is an excellent way to reinforce your brand among attendees of events, conferences and other external events of this type. Wearing clothes with the logo or using gadgets with the brand creates a lasting memory of the brand.  <strong>It also helps build a positive image, which can attract new customers and business partners.<\/strong><\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"recognition-and-visibility\"><\/span><strong>Recognition and visibility<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>During large events and conferences, competition is usually high.  <strong>By owning your own merch, you will stand out in the crowd and gain more visibility &#8211; especially if it is quality and the design is eye-catching.  <\/strong>It also allows other attendees and participants to more easily recognize your team or company, which can lead to interesting conversations and networking during the event &#8211; which, after all, is what they&#8217;re all about!<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2022\/08\/BluzUp-X-Wolves-summit-koszulki-z-nadrukiem-1-735x490.jpeg\" alt=\"\" class=\"wp-image-3899\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2022\/08\/BluzUp-X-Wolves-summit-koszulki-z-nadrukiem-1-735x490.jpeg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2022\/08\/BluzUp-X-Wolves-summit-koszulki-z-nadrukiem-1-300x200.jpeg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2022\/08\/BluzUp-X-Wolves-summit-koszulki-z-nadrukiem-1-768x511.jpeg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2022\/08\/BluzUp-X-Wolves-summit-koszulki-z-nadrukiem-1-122x81.jpeg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2022\/08\/BluzUp-X-Wolves-summit-koszulki-z-nadrukiem-1-100x67.jpeg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2022\/08\/BluzUp-X-Wolves-summit-koszulki-z-nadrukiem-1.jpeg 1000w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>The Wolves Summit team used the company&#8217;s merch during an international trade show they hold annually.<\/em><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/case-study\/personalizowane-ubrania-na-miedzynarodowych-targach\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read Case Study: Wolves Summit x MerchUp<\/a><\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"relationship-building\"><\/span><strong>Relationship building<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Free goodies and gifts are always in high demand among the booths.  <strong>Handing out company merch at events can help build positive relationships with business partners and potential new customers and clients. This stimulates the opportunity for informal conversations and networking outside of scheduled meetings.<\/strong><\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"heirloom-and-value-held-over-time\"><\/span><strong>Heirloom and value held over time<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Company merchandising is more than just temporary advertising.<strong>  Gadgets and apparel with your logo have value that lasts over time.  <\/strong>When event attendees and participants go home with products branded with your brand logo, a memento associated with the event and the company is created, and this can lead to long-term interest in the brand.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/06\/1-735x490.jpg\" alt=\"\" class=\"wp-image-9537\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/06\/1-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/06\/1-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/06\/1-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/06\/1-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/06\/1-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/06\/1.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>The Sharebee team uses branded #LinkedinLocalVirtual sweatshirts during its online conference, which are making quite a buzz.  <\/em><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/case-study\/sharebee-x-merchup-vol-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">Read Case Study: Sharebee x MerchUp<\/a><\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"marketing-benefits\"><\/span><strong>Marketing benefits  <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Having company merch at events shapes the full potential of marketing benefits. When event attendees proudly wear clothing with your logo or use gadgets signed with your brand, <strong>a dynamic living advertisement is created that affects the senses and memory of the audience<\/strong>. It&#8217;s almost like deploying your billboard in their minds.  <strong>Anyone seeing this merch is subjected to the subtle power of reminder and a lasting association with your company is formed. This is a great way to reinforce a positive brand image and emphasize its presence in the market.  <\/strong><\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Having your company merch at events and conferences is an effective marketing strategy. It helps build brand recognition, stand out in the crowd, build relationships with clients and customers, and create lasting mementos of the event. It&#8217;s an investment that pays off, affecting the long-term success of the company.<\/p>\n\n\t\t\t<\/div> <!-- .single-content__left -->\n\t\t<\/div> <!-- .single-content-row -->\n\t<\/div> <!-- .container -->\n\n<aside class=\"merchup-block-cta\"><div class=\"acf-innerblocks-container\">\n\n<p class=\"has-text-align-center\">Any question?<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Contact us<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Send a message<\/a><\/div>\n\n<\/div><\/aside>\n<div class=\"container\">\n\t<div class=\"single-content-row row\">\n\t\t<div class=\"single-content__left col-md-6 col-md-offset-1 col-lg-offset-2\">\n","protected":false},"excerpt":{"rendered":"<p>Investing in building the right brand image is the key to success. How does merchandising help with this?<\/p>\n","protected":false},"author":2,"featured_media":9688,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[341,147],"tags":[342],"class_list":["post-11840","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events","category-hr-en","tag-brand-promotion"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/11840","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/comments?post=11840"}],"version-history":[{"count":0,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/posts\/11840\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media\/9688"}],"wp:attachment":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media?parent=11840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/categories?post=11840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/tags?post=11840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}