{"id":6354,"date":"2021-10-14T11:21:00","date_gmt":"2021-10-14T09:21:00","guid":{"rendered":"https:\/\/www.merchup.com\/case-study\/wum-x-merchup\/"},"modified":"2023-11-03T14:26:11","modified_gmt":"2023-11-03T12:26:11","slug":"wum-x-merchup","status":"publish","type":"case_study","link":"https:\/\/www.merchup.com\/en\/case-study\/wum-x-merchup\/","title":{"rendered":"WUM x MerchUp"},"content":{"rendered":"\n<p><strong>A large and highly diverse project involving the production of personalized clothing for all six faculties of Warsaw Medical University. The most important task was to create six different logo designs that corresponded to each department &#8211; a total of more than 42 garment designs were created.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/for-schools\/\" target=\"_blank\" rel=\"noreferrer noopener\">Merch for schools and colleges<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.merchup.com\/en\/case-study\/wum-x-merchup\/#clients-needs\" >Client&#8217;s needs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.merchup.com\/en\/case-study\/wum-x-merchup\/#final-design\" >Final design<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.merchup.com\/en\/case-study\/wum-x-merchup\/#online-store-and-sales-promotion\" >Online store and sales promotion<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.merchup.com\/en\/case-study\/wum-x-merchup\/#collaboration-results\" >Collaboration results<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.merchup.com\/en\/case-study\/wum-x-merchup\/#opinion-on-cooperation\" >Opinion on cooperation<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"clients-needs\"><\/span>Client&#8217;s needs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>WUM (Warsaw Medical University), is one of the largest public medical universities in Poland and one of the most popular medical universities in our country. The WUM student government has decided to create its merch. He already knew exactly what kind of clothing design he needed and expected when he started the talks. <strong>Our task was to pour this vision into graphic design and prepare it properly for production.<\/strong><\/p>\n\n\n\n<div class=\"merchup-block-statistics\">\n\t\t\t<h3 class=\"merchup-block-statistics-header\">\n\t\t\tSome numbers\t\t<\/h3>\n\t\n\t<ul class=\"merchup-block-statistics-list\">\n\t\t\t\t\t<li class=\"merchup-block-statistics-list-item\">\n\t\t\t\t<p class=\"merchup-block-statistics-list-item-content\">\n\t\t\t\t\t<span class=\"merchup-block-statistics-list-item-content-value\">\n\t\t\t\t\t\t800\t\t\t\t\t<\/span>\n\n\t\t\t\t\tsweatshirts\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"merchup-block-statistics-list-item\">\n\t\t\t\t<p class=\"merchup-block-statistics-list-item-content\">\n\t\t\t\t\t<span class=\"merchup-block-statistics-list-item-content-value\">\n\t\t\t\t\t\t80\t\t\t\t\t<\/span>\n\n\t\t\t\t\tt-shirts i polo\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"merchup-block-statistics-list-item\">\n\t\t\t\t<p class=\"merchup-block-statistics-list-item-content\">\n\t\t\t\t\t<span class=\"merchup-block-statistics-list-item-content-value\">\n\t\t\t\t\t\t60\t\t\t\t\t<\/span>\n\n\t\t\t\t\tpairs of socks\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t\t\t<li class=\"merchup-block-statistics-list-item\">\n\t\t\t\t<p class=\"merchup-block-statistics-list-item-content\">\n\t\t\t\t\t<span class=\"merchup-block-statistics-list-item-content-value\">\n\t\t\t\t\t\t100\t\t\t\t\t<\/span>\n\n\t\t\t\t\thats\t\t\t\t<\/p>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"final-design\"><\/span>Final design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Based on the guidelines, we prepared visuals for more than 42 products using 6 different WUM faculty logos.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-bejsbolowki-735x490.jpg\" alt=\"\" class=\"wp-image-12638\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-bejsbolowki-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-bejsbolowki-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-bejsbolowki-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-bejsbolowki-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-bejsbolowki-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-bejsbolowki.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-kangurki-735x490.jpg\" alt=\"\" class=\"wp-image-12646\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-kangurki-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-kangurki-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-kangurki-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-kangurki-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-kangurki-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-kangurki.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-zip-735x490.jpg\" alt=\"\" class=\"wp-image-12654\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-zip-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-zip-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-zip-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-zip-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-zip-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-zip.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-koszulki-polo-735x490.jpg\" alt=\"\" class=\"wp-image-12650\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-koszulki-polo-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-koszulki-polo-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-koszulki-polo-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-koszulki-polo-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-koszulki-polo-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-koszulki-polo.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-czapka-z-daszkiem-735x490.jpg\" alt=\"\" class=\"wp-image-12642\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-czapka-z-daszkiem-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-czapka-z-daszkiem-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-czapka-z-daszkiem-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-czapka-z-daszkiem-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-czapka-z-daszkiem-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2021\/10\/WUM-czapka-z-daszkiem.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"online-store-and-sales-promotion\"><\/span>Online store and sales promotion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>For the purpose of the sale, we prepared a dedicated online store, which was designed to make it easy for students from each department to select the appropriate products (each department a different logo), pay for them and indicate the method of delivery (to the university or to a private address).<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"469\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-sklep-internetowy-735x469.png\" alt=\"\" class=\"wp-image-5468\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-sklep-internetowy-735x469.png 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-sklep-internetowy-300x191.png 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-sklep-internetowy-122x78.png 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-sklep-internetowy-100x64.png 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-sklep-internetowy.png 746w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<p>In cooperation, we also supported <strong>advertising campaign among students<\/strong>, whose goal was to encourage students to order online &#8211; a key activity, given that the only form of sales turned out to be the online store.<\/p>\n\n\n\n<p>We created a series of informational posts that were broadcast on the University&#8217;s social media, as well as a Facebook event.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"536\" height=\"494\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-promocja.png\" alt=\"\" class=\"wp-image-5470\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-promocja.png 536w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-promocja-300x276.png 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-promocja-88x80.png 88w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-promocja-122x112.png 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-promocja-100x92.png 100w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"collaboration-results\"><\/span>Collaboration results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Sales of more than 800 sweatshirts, 80 T-shirts and Polos, 60 pairs of socks and more than 100 baseball caps are a success! The campaign itself was very positively received by students who were active on social media during the campaign.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-okladka-2-735x490.jpg\" alt=\"\" class=\"wp-image-5586\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-okladka-2-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-okladka-2-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-okladka-2-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-okladka-2-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-okladka-2-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/WUM-okladka-2.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"opinion-on-cooperation\"><\/span>Opinion on cooperation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>All in all, it&#8217;s another good action in which we brought clothing designs to life. Great cooperation and contact with the student government allowed, for the whole process to run smoothly. WUM &#8211; thank you for your cooperation!<\/p>\n\n\n\n\t\t<\/div> <!-- .single-content__left -->\n\t<\/div> <!-- .single-content-row -->\n<\/div> <!-- .container -->\n\n<div class=\"merchup-block-testimonials\">\n\t\t\t<div class=\"merchup-block-testimonials-header-container container\">\n\t\t\t<div class=\"merchup-block-testimonials-header-row row\">\n\t\t\t\t<h3 class=\"merchup-block-testimonials-header col-xs-12\">\n\t\t\t\t\tCustomer review\t\t\t\t<\/h3>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<div class=\"merchup-block-testimonials-container container-full-width\">\n\t\t<div class=\"merchup-block-testimonials-row row\">\n\t\t\t<div class=\"merchup-block-testimonials-row-column merchup-block-testimonials-item col-xs-12\">\n\t\t\t\t<div class=\"merchup-block-testimonials-item-content\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"merchup-block-testimonials-item-author-photo\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/05\/wum-sygnet.png\" width=\"56\" height=\"56\" loading=\"lazy\" alt=\"\" \/>\n\n\t\t\t\t\t<blockquote>\n\t\t\t\t\t\tTogether with MerchUp, we were able to organize sweatshirts and other goodies for the entire Alma Mater community. For the first time, the entire project was organized remotely, without the possibility of picking up the clothing goodies at the university. The whole thing was taken care of logistically, thanks to an online ordering platform (created by MerchUp) and the shipping of sweatshirts to private addresses.\t\t\t\t\t<\/blockquote>\n\n\t\t\t\t\t<div class=\"merchup-block-testimonials-item-author\">\n\t\t\t\t\t\t<p class=\"merchup-block-testimonials-item-author-name\">\n\t\t\t\t\t\t\tSamorz\u0105d Stundencki\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tWUM\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"single-content-row row\">\n\t\t<div class=\"single-content__left col-md-6 col-md-offset-1 col-lg-offset-2\">\n\n\n\n\t\t\t<\/div> <!-- .single-content__left -->\n\t\t<\/div> <!-- .single-content-row -->\n\t<\/div> <!-- .container -->\n\n<aside class=\"merchup-block-cta\"><div class=\"acf-innerblocks-container\">\n\n<p class=\"has-text-align-center\">Let\u2019s talk about your project<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Contact us<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Send a message<\/a><\/div>\n\n<\/div><\/aside>\n<div class=\"container\">\n\t<div class=\"single-content-row row\">\n\t\t<div class=\"single-content__left col-md-6 col-md-offset-1 col-lg-offset-2\">\n","protected":false},"excerpt":{"rendered":"<p>Merch for students<\/p>\n","protected":false},"author":2,"featured_media":12634,"template":"","tags":[],"case-category":[163],"class_list":["post-6354","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case-category-merch-for-schools-and-colleges"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case_study\/6354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media\/12634"}],"wp:attachment":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media?parent=6354"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/tags?post=6354"},{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case-category?post=6354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}