{"id":55793,"date":"2026-04-17T16:28:05","date_gmt":"2026-04-17T14:28:05","guid":{"rendered":"https:\/\/www.merchup.com\/case-study\/craftware-x-merchup-how-to-turn-corporate-merch-into-a-community-foundation-in-the-it-industry\/"},"modified":"2026-04-17T16:57:28","modified_gmt":"2026-04-17T14:57:28","slug":"craftware-company-merch","status":"publish","type":"case_study","link":"https:\/\/www.merchup.com\/en\/case-study\/craftware-company-merch\/","title":{"rendered":"Craftware \u00d7 MerchUp: how to turn company merch into the foundation of an IT community?"},"content":{"rendered":"\n<p>In a technological world where remote and hybrid work are the norm, physical brand touchpoints are becoming increasingly important. Craftware has been proving since 2021 that well-designed company merch is not just a gadget, but an effective employer branding tool.   <\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.merchup.com\/en\/case-study\/craftware-company-merch\/#explore-craftware\" >Explore Craftware<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.merchup.com\/en\/case-study\/craftware-company-merch\/#customer-needs-quality-and-usability-of-corporate-merchandise\" >Customer needs: quality and usability of corporate merchandise<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.merchup.com\/en\/case-study\/craftware-company-merch\/#the-solution-thoughtful-merch-architecture\" >The solution: thoughtful merch architecture<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.merchup.com\/en\/case-study\/craftware-company-merch\/#the-result-cooperation-based-on-partnership\" >The result: cooperation based on partnership<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.merchup.com\/en\/case-study\/craftware-company-merch\/#a-comprehensive-approach-to-merchandising\" >A comprehensive approach to merchandising<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"explore-craftware\"><\/span>Explore Craftware<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/craftware.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Craftware<\/a> is a technology hub, part of the Orange Polska Group, which supports large organizations in solving complex business problems with modern IT tools. From sales systems and automation, to data and AI platforms.   <\/p>\n\n\n\n<p>The company skillfully combines the potential for ambitious projects with a genuine concern for relationships. An important element supporting these activities is merch, which acts as a bridge between the world of technology and <strong>a team of more than 500 people.<\/strong> <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5017-1-735x490.jpg\" alt=\"Craftware team in company sweatshirts\" class=\"wp-image-55780\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5017-1-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5017-1-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5017-1-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5017-1-1536x1024.jpg 1536w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5017-1-2048x1365.jpg 2048w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5017-1-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5017-1-100x67.jpg 100w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"customer-needs-quality-and-usability-of-corporate-merchandise\"><\/span>Customer needs: quality and usability of corporate merchandise<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Craftware has always focused on quality merchandise and has consciously abandoned &#8220;junk gadgets&#8221; in favor of standard and <a href=\"https:\/\/www.merchup.com\/en\/thematic-category\/select\/\">premium<\/a> products. With each project, the goal is the same: to create merch that will stand the test of time and fit naturally into the informal atmosphere of the IT industry. <\/p>\n\n\n\n<p><strong>What does Craftware use its merch for?<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Building community (internally): <\/strong>in the distributed work model, merch becomes a link to the company. It accompanies employees from onboarding to celebrating successes together, realistically fostering a sense of belonging. <\/li>\n\n\n\n<li><strong>Appreciation culture: <\/strong>merch has become a mechanism for recognizing seniority and development. Examples include the unique sweatshirt designs designed for each Craftware Academy edition or the 5th anniversary celebration. <\/li>\n<\/ul>\n\n\n\n<p><strong>Authentic visibility (outdoors): <\/strong>thanks to lifestyle quality, employees wear merch of their own accord (even after hours), becoming natural brand ambassadors among family and friends.<\/p>\n\n\n\n<figure class=\"merchup-block-gallery merchup-block-gallery--columns\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5091-1-1-2048x3072.jpg\" class=\"merchup-block-gallery-item big\" data-fancybox=\"merchup-block-gallery-69929c56a90c0c6c722df7cc0d2399e0\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5091-1-1-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5091-1-1-397x588.jpg\" alt=\"Bag with the Craftware logo\" width=\"397\" height=\"588\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5103-1-1-2048x3072.jpg\" class=\"merchup-block-gallery-item small\" data-fancybox=\"merchup-block-gallery-69929c56a90c0c6c722df7cc0d2399e0\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5103-1-1-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5103-1-1-397x588.jpg\" alt=\"Custom socks\" width=\"397\" height=\"588\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\n\t<\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-solution-thoughtful-merch-architecture\"><\/span>The solution: thoughtful merch architecture<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Craftware&#8217;s collaboration with MerchUp is a process of constant refreshing and testing new formats. Instead of individual orders, we have implemented a collection that best meets the needs of the Craftware team: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.merchup.com\/en\/welcome-pack\/\">Welcome pack<\/a><\/strong> &#8211; Each new employee receives a kit packaged in a branded bag (an eco-alternative to cardboard), building a sense of belonging from day one.<\/li>\n\n\n\n<li><strong>Kangaroo sweat<\/strong>shirts, or the heart of the merchandise &#8211; in the IT industry a sweatshirt is the standard, but at Craftware <strong><a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/hoodies\/\">sweatshirts<\/a><\/strong> are additionally a concept of &#8220;badges&#8221;. Other designs were given to Craftware Academy graduates, others to people celebrating 5 years at the company, and still others to winners of internal competitions.   <\/li>\n\n\n\n<li><strong>New to the collection<\/strong> &#8211; waterproof, elegant and designed for the real needs of the IT industry <strong><a href=\"https:\/\/www.merchup.com\/en\/products\/torby-i-plecaki\/plecaki\/backpack-roll-top-1\/\">Roll-Top backpack<\/a><\/strong>. It has such a cleverly hidden laptop pocket that even employees initially couldn&#8217;t find it.   <\/li>\n<\/ul>\n\n\n\n<p><strong>Loose lifestyle for everyday life<\/strong> &#8211; socks in dachshunds, bags, sweatpants or <a href=\"https:\/\/www.merchup.com\/en\/products\/produkty-reklamowe\/sling-type-comin\/\">buffs<\/a> cleverly complement all merch.<\/p>\n\n\n\n<figure class=\"merchup-block-gallery merchup-block-gallery--grid\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5152-1-1-2048x3072.jpg\" class=\"merchup-block-gallery-item big\" data-fancybox=\"merchup-block-gallery-23d17d7a89c8df9208c576df1079557c\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5152-1-1-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5152-1-1-397x588.jpg\" alt=\"Roll-top backpack with the Craftware logo\" width=\"397\" height=\"588\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5155-1-1-2048x3072.jpg\" class=\"merchup-block-gallery-item small\" data-fancybox=\"merchup-block-gallery-23d17d7a89c8df9208c576df1079557c\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5155-1-1-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF5155-1-1-397x289.jpg\" alt=\"Hidden laptop pocket\" width=\"397\" height=\"289\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF4898-1-1-2048x1365.jpg\" class=\"merchup-block-gallery-item small-2\" data-fancybox=\"merchup-block-gallery-23d17d7a89c8df9208c576df1079557c\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF4898-1-1-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/DSCF4898-1-1-397x289.jpg\" alt=\"Roll-top backpack\" width=\"397\" height=\"289\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\n\t<\/figure>\n\n\n\n<div class=\"merchup-block-quote\">\n\t<div class=\"merchup-block-quote__content\">The project for Craftware is a model example of building a system that supports an employee&#8217;s career path and fits naturally into the company&#8217;s culture. And when you hear from the client that the team wants to donate company sweatshirts to the family, you know the plan has been executed. <\/div>\n\t<div class=\"merchup-block-quote__author\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/04\/2-3.png\">\n\t\t\t\t<div class=\"name\">Alexander Paczek, Co-founder<\/div>\n\t\t<div class=\"company\">MerchUp<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"the-result-cooperation-based-on-partnership\"><\/span>The result: cooperation based on partnership<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The best merch is one that is alive. This can be seen in everyday inches, such as when a team joins a meeting in a company sweatshirt, which they wear by choice because they simply feel good in it. However, the success of a project is determined not only by the product, but also by the entire process of implementation.  <\/p>\n\n\n\n<div class=\"merchup-block-quote\">\n\t<div class=\"merchup-block-quote__content\">What I appreciate most about MerchUp is the initiative. On many occasions I have looked for product X, and after discussion and advice, ordered a much better product Y. Taking responsibility for any &#8216;slip-ups&#8217; is also key for me &#8211; if something needs improvement, MerchUp always offers a solution. And the quality? It is simply recognizable at a glance.   <\/div>\n\t<div class=\"merchup-block-quote__author\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/Pawel-Lasota.jpeg\">\n\t\t\t\t<div class=\"name\">Pawel Lasota, Senior Employer Branding and Communications Specialist &#038; Internal Trainer <\/div>\n\t\t<div class=\"company\">Craftware<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"735\" height=\"372\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/Craftware-MerchUp-01-735x372.jpg\" alt=\"Craftware x MerchUp\" class=\"wp-image-55776\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/Craftware-MerchUp-01-735x372.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/Craftware-MerchUp-01-300x152.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/Craftware-MerchUp-01-768x389.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/Craftware-MerchUp-01-1536x777.jpg 1536w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/Craftware-MerchUp-01-122x62.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/Craftware-MerchUp-01-100x51.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/04\/Craftware-MerchUp-01.jpg 2048w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"a-comprehensive-approach-to-merchandising\"><\/span>A comprehensive approach to merchandising<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At MerchUp, we look at merch more broadly than just through a product lens. From one place, <a href=\"https:\/\/www.merchup.com\/en\/gifting-as-a-service\/\">we coordinate the entire process<\/a> &#8211; from conception and production to warehousing, logistics and individual shipments. In practice, this means that merch gets exactly where it needs to go, and the collection can grow with the company, without a proliferation of suppliers, without operational chaos and the need to &#8220;reinvent everything&#8221; each time.  <\/p>\n\n\n\n<p><strong>Want to create merch that works?<\/strong> <a href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\">Schedule a free consultation<\/a> with MerchUp!<\/p>\n\n\n\n\t\t\t<\/div> <!-- .single-content__left -->\n\t\t<\/div> <!-- .single-content-row -->\n\t<\/div> <!-- .container -->\n\n<aside class=\"merchup-block-cta\"><div class=\"acf-innerblocks-container\">\n\n<p class=\"has-text-align-center\">Do you have a question?<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Contact us<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Let&#8217;s talk<\/a><\/div>\n\n<\/div><\/aside>\n<div class=\"container\">\n\t<div class=\"single-content-row row\">\n\t\t<div class=\"single-content__left col-md-6 col-md-offset-1 col-lg-offset-2\">\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Craftware has been proving since 2021 that well-designed company merch is not just a gadget, but an effective employer branding tool.  <\/p>\n","protected":false},"author":29,"featured_media":55794,"template":"","tags":[],"case-category":[],"class_list":["post-55793","case_study","type-case_study","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case_study\/55793","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/users\/29"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media\/55794"}],"wp:attachment":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media?parent=55793"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/tags?post=55793"},{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case-category?post=55793"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}