{"id":54722,"date":"2026-03-25T17:13:38","date_gmt":"2026-03-25T16:13:38","guid":{"rendered":"https:\/\/www.merchup.com\/case-study\/erbud-x-merchup-how-to-automate-merch-in-a-1000-organization\/"},"modified":"2026-03-31T14:29:15","modified_gmt":"2026-03-31T12:29:15","slug":"erbud-x-merchup-how-to-automate-merch-in-a-1000-organization","status":"publish","type":"case_study","link":"https:\/\/www.merchup.com\/en\/case-study\/erbud-x-merchup-how-to-automate-merch-in-a-1000-organization\/","title":{"rendered":"ERBUD x MerchUp: how to automate merch in a 1,000+ organization"},"content":{"rendered":"\n<p><strong>Merch management in a large organization it&#8217;s an operational activity that includes logistics, warehousing, distribution and ensuring a positive employee experience. <\/strong> <strong>ERBUD, one of the largest construction groups in Poland, faced just such a challenge. See how we jointly designed a system that relieves the workload off HR and marketing teams. <\/strong><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.merchup.com\/en\/case-study\/erbud-x-merchup-how-to-automate-merch-in-a-1000-organization\/#analysis-of-customer-needs-and-requirements\" >Analysis of customer needs and requirements<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.merchup.com\/en\/case-study\/erbud-x-merchup-how-to-automate-merch-in-a-1000-organization\/#merchup-end-to-end-system-approach\" >MerchUp (end-to-end) system approach<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.merchup.com\/en\/case-study\/erbud-x-merchup-how-to-automate-merch-in-a-1000-organization\/#ershop-more-than-a-standard-merch-store\" >ERSHOP: more than a standard merch store<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.merchup.com\/en\/case-study\/erbud-x-merchup-how-to-automate-merch-in-a-1000-organization\/#what-changes-when-merch-becomes-a-service\" >What changes when merch becomes a service<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"analysis-of-customer-needs-and-requirements\"><\/span><strong>Analysis of customer needs and requirements<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>ERBUD is a distributed organization with hundreds of employees, multiple office locations, construction sites, and highly dynamic projects. At this scale, managing company merchandise cannot be an afterthought; it requires a dedicated system and a partner who takes responsibility for the entire process.<\/p>\n\n\n\n<p>Main challenges:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>lack of centralization<\/li>\n\n\n\n<li>fragmented supplier base<\/li>\n\n\n\n<li>manual order processing<\/li>\n\n\n\n<li>lack of inventory control<\/li>\n<\/ul>\n\n\n\n<div class=\"merchup-block-quote\">\n\t<div class=\"merchup-block-quote__content\">Coordinating how people order and receive what they need, whether for work or personal use, has always been somewhat complicated.<\/div>\n\t<div class=\"merchup-block-quote__author\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/03\/Marcin-Kasprzak_ERBUD.png\">\n\t\t\t\t<div class=\"name\">Marcin Kasprzak<\/div>\n\t\t<div class=\"company\">ERBUD<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"merchup-end-to-end-system-approach\"><\/span><strong>MerchUp (end-to-end) system approach<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Together with ERBUD, we implemented an <strong>end-to-end<\/strong> approach in which MerchUp is responsible for the entire process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>auditing and organizing existing merchandise <\/li>\n\n\n\n<li>warehouse management <\/li>\n\n\n\n<li>design and production of new products <\/li>\n\n\n\n<li>implementation of a dedicated online platform (ERSHOP) <\/li>\n\n\n\n<li>order fulfillment and shipping<\/li>\n<\/ul>\n\n\n\n<p><strong>The result?<\/strong> Merch is no longer an operational burden; it\u2019s a structured system running seamlessly in the background.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"372\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/03\/Widok-panelu-ERSHOP-735x372.jpg\" alt=\"View of the administration panel-ERSHOP\" class=\"wp-image-54704\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/03\/Widok-panelu-ERSHOP-735x372.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/03\/Widok-panelu-ERSHOP-300x152.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/03\/Widok-panelu-ERSHOP-768x389.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/03\/Widok-panelu-ERSHOP-1536x777.jpg 1536w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/03\/Widok-panelu-ERSHOP-122x62.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/03\/Widok-panelu-ERSHOP-100x51.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/03\/Widok-panelu-ERSHOP.jpg 2048w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"ershop-more-than-a-standard-merch-store\"><\/span><strong>ERSHOP: more than a standard merch store<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>At the heart of the solution is ERSHOP, a platform created by MerchUp and accessible to all users. However, it goes far beyond a typical online store. The system is designed to meet the needs of different user groups within the organization. There is an open view for external audiences, an employee zone with preferential conditions, and an HR panel that simplifies ordering welcome packs to a single click.<\/p>\n\n\n\n<div class=\"merchup-block-quote\">\n\t<div class=\"merchup-block-quote__content\">This isn\u2019t a typical store with just a sweatshirt and a T-shirt. It also includes unique products, such as a company themed Monopoly game, occasion based sets, a children\u2019s category, and even the \u2018Klara Builds\u2019 book series.<\/div>\n\t<div class=\"merchup-block-quote__author\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/04\/2-3.png\">\n\t\t\t\t<div class=\"name\">Alekdander Paczek<\/div>\n\t\t<div class=\"company\">MerchUp<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"what-changes-when-merch-becomes-a-service\"><\/span><strong>What changes when merch becomes a service<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In ERBUD\u2019s case, merch has evolved from a series of one-off orders into a stable, predictable process. This reflects a <strong><a href=\"https:\/\/www.merchup.com\/en\/gifting-as-a-service\/\">Gifting as a Service<\/a><\/strong> model, where everything runs in the background and scales with the organization.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"735\" height=\"372\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/03\/Merch-firmowy-ERBUD-735x372.jpg\" alt=\"Company Merch - ERBUD\" class=\"wp-image-54705\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/03\/Merch-firmowy-ERBUD-735x372.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/03\/Merch-firmowy-ERBUD-300x152.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/03\/Merch-firmowy-ERBUD-768x389.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/03\/Merch-firmowy-ERBUD-1536x777.jpg 1536w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/03\/Merch-firmowy-ERBUD-122x62.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/03\/Merch-firmowy-ERBUD-100x51.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2026\/03\/Merch-firmowy-ERBUD.jpg 2048w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n\n\n\n<p>Employees have continuous access to products, the company maintains consistent branding, and the system is ready to grow further. In practical terms, this means less operational busywork and more time for activities that truly drive the organization forward.<\/p>\n\n\n\n\t\t\t<\/div> <!-- .single-content__left -->\n\t\t<\/div> <!-- .single-content-row -->\n\t<\/div> <!-- .container -->\n\n<aside class=\"merchup-block-cta\"><div class=\"acf-innerblocks-container\">\n\n<p class=\"has-text-align-center\">Do you want to implement a similar system at your company?<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Contact us<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Send a message<\/a><\/div>\n\n<\/div><\/aside>\n<div class=\"container\">\n\t<div class=\"single-content-row row\">\n\t\t<div class=\"single-content__left col-md-6 col-md-offset-1 col-lg-offset-2\">\n","protected":false},"excerpt":{"rendered":"<p>Merch management in a large organization is an operational activity that includes logistics, warehousing, distribution and ensuring a positive employee experience.<\/p>\n","protected":false},"author":29,"featured_media":54720,"template":"","tags":[],"case-category":[167,155,913,1180],"class_list":["post-54722","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case-category-corporate-gifting-en","case-category-employer-branding-en","case-category-gifting-as-a-service-en","case-category-video-case-studies-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case_study\/54722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/users\/29"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media\/54720"}],"wp:attachment":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media?parent=54722"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/tags?post=54722"},{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case-category?post=54722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}