{"id":43159,"date":"2025-09-22T15:53:21","date_gmt":"2025-09-22T13:53:21","guid":{"rendered":"https:\/\/www.merchup.com\/case-study\/sbm-label-x-merchup-merch-for-artists\/"},"modified":"2026-03-13T15:48:36","modified_gmt":"2026-03-13T14:48:36","slug":"sbm-label-x-merchup-merch-for-artists","status":"publish","type":"case_study","link":"https:\/\/www.merchup.com\/en\/case-study\/sbm-label-x-merchup-merch-for-artists\/","title":{"rendered":"SBM Label x MerchUp: Merch for artists"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>For SBM Label, we prepared comprehensive merch for artists &#8211; from dedicated T-shirts and sweatshirts for Mata, White 2115 or Janusz Walczuk&#8217;s tours, to a special merch collection for the SBM festival. In total, there were more than a dozen unique designs and several thousand products that ended up in the hands of fans. <\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.merchup.com\/en\/case-study\/sbm-label-x-merchup-merch-for-artists\/#about-the-customer\" >About the customer<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.merchup.com\/en\/case-study\/sbm-label-x-merchup-merch-for-artists\/#customer-needs-merch-for-artists\" >Customer needs: merch for artists<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.merchup.com\/en\/case-study\/sbm-label-x-merchup-merch-for-artists\/#final-designs\" >Final designs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.merchup.com\/en\/case-study\/sbm-label-x-merchup-merch-for-artists\/#effects-of-cooperation\" >Effects of cooperation<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"about-the-customer\"><\/span>About the customer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.instagram.com\/sbm_label\/\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/sbm_label\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">SBM Label<\/a> is one of the largest hip-hop labels in Poland, bringing together top rappers of the younger generation. <strong>As part of our cooperation, we prepared merch for the artists for their tours and a dedicated collection for the SBM festival &#8211; these included <a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/t-shirts\/\" target=\"_blank\" rel=\"noreferrer noopener\">T-shirts<\/a> and <a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/hoodies\/\" target=\"_blank\" rel=\"noreferrer noopener\">sweatshirts<\/a> with various prints.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-1-4-735x490.jpg\" alt=\"Merch for artists - tour mat\" class=\"wp-image-43039\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-1-4-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-1-4-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-1-4-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-1-4-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-1-4-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-1-4.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>Sweatshirts for Mata&#8217;s 2022 tour<\/em><br><em>Source: <a href=\"https:\/\/www.instagram.com\/p\/CmMNgcwIQgf\/?img_index=1\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/p\/CmMNgcwIQgf\/?img_index=1\" rel=\"noreferrer noopener nofollow\">Instagram @sebatokarczyk<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-1-5-735x490.jpg\" alt=\"Merch for artists - tour mat, printed sweatshirt\" class=\"wp-image-43044\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-1-5-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-1-5-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-1-5-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-1-5-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-1-5-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-1-5.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>Source: <a href=\"https:\/\/www.instagram.com\/p\/CmMNgcwIQgf\/?img_index=1\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/p\/CmMNgcwIQgf\/?img_index=1\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram @sebatokarczyk<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"customer-needs-merch-for-artists\"><\/span>Customer needs: merch for artists<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>The goal was to create high-quality <a href=\"https:\/\/www.merchup.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">merchandise<\/a> that met fans&#8217; expectations and reflected the character of individual artists.<\/strong> <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-6-735x490.jpg\" alt=\"T-shirt Janusz Walczuk, merch for artists\" class=\"wp-image-43070\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-6-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-6-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-6-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-6-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-6-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-6.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>T-shirt for Janusz Walczuk&#8217;s tour <br>source: <a href=\"https:\/\/wprojects.pl\/janusz-walczuk\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/wprojects.pl\/janusz-walczuk\/\" rel=\"noreferrer noopener nofollow\">wpprojects.pl<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">The designs were to be diverse &#8211; both in terms of aesthetics and fit for specific events and locations.  <strong>Also key were cuts that correspond to current trends and unique print designs that are consistent with the artists.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-07-735x490.jpg\" alt=\"Merch dla artyst\u00f3w \u2013 SB Maffija, bluza\" class=\"wp-image-43180\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-07-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-07-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-07-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-07-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-07-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-07.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>SB Maffia sweatshirt  <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/merchup.com\/skontaktuj-sie\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Let&#8217;s talk about your project<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"final-designs\"><\/span>Final designs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">We have made several thousand sweatshirts and T-shirts as part of various collections for tours.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Mata &#8211; tour in 10 different cities<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T-shirt and sweatshirt print designs for Mata were made by Sebastian Tokarczuk. Each project in this realization was a special challenge &#8211; complex and highly detailed screen printing required special methods: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Raster (photographic) screen printing &#8211; halftones that reflect the tonal transitions of the photo,<\/li>\n\n\n\n<li>CMYK color separation + special colors (such as blue and purple as spots) for better depth and saturation,<\/li>\n\n\n\n<li>dark knit, white underbase and precise matching of multiple clich\u00e9s,<\/li>\n\n\n\n<li>fixation in the tunnel.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">What&#8217;s more, <strong>a dedicated sweatshirt and T-shirt design has been prepared for each Mata concert on the tour <\/strong>:  <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Wroclaw<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Wroclaw-735x490.jpg\" alt=\"Merch Blouse Mata Wroclaw\" class=\"wp-image-43150\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Wroclaw-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Wroclaw-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Wroclaw-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Wroclaw-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Wroclaw-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Wroclaw.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Krakow<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Krakow-735x490.jpg\" alt=\"Merch Blouse Mata Krakow\" class=\"wp-image-43120\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Krakow-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Krakow-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Krakow-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Krakow-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Krakow-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Krakow.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Kolobrzeg  <\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Kolobrzeg-735x490.jpg\" alt=\"Merch Blouse Mat Kolobrzeg\" class=\"wp-image-43115\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Kolobrzeg-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Kolobrzeg-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Kolobrzeg-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Kolobrzeg-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Kolobrzeg-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Kolobrzeg.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Gdansk<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Gdansk-735x490.jpg\" alt=\"Merch Blouse Mata Gdansk\" class=\"wp-image-43110\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Gdansk-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Gdansk-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Gdansk-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Gdansk-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Gdansk-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Gdansk.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Rzeszow<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Rzeszow-735x490.jpg\" alt=\"Merch Blouse Mat Rzeszow\" class=\"wp-image-43140\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Rzeszow-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Rzeszow-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Rzeszow-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Rzeszow-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Rzeszow-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Rzeszow.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Lublin  <\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Lublin-735x490.jpg\" alt=\"Merch Blouse Mat Lublin\" class=\"wp-image-43130\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Lublin-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Lublin-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Lublin-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Lublin-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Lublin-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Lublin.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Torun<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Torun-735x490.jpg\" alt=\"Merch Blouse Mat Torun\" class=\"wp-image-43145\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Torun-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Torun-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Torun-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Torun-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Torun-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Torun.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Bialystok<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Bialystok-735x490.jpg\" alt=\"Merch Blouse Mata Bialystok\" class=\"wp-image-43105\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Bialystok-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Bialystok-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Bialystok-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Bialystok-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Bialystok-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Bialystok.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Lodz<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Lodz-735x490.jpg\" alt=\"Merch Blouse Mata \u0141\u00f3d\u017a\" class=\"wp-image-43125\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Lodz-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Lodz-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Lodz-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Lodz-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Lodz-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Lodz.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading has-text-align-center\">Poznan<\/h4>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Poznan-735x490.jpg\" alt=\"Merch Blouse Mat Poznan\" class=\"wp-image-43135\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Poznan-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Poznan-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Poznan-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Poznan-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Poznan-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-Poznan.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Janusz Walczuk &#8211; &#8220;New Idol&#8221; tour<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We made the decorations on the shirts using the DTF method.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-02-735x490.jpg\" alt=\"Merch for Artists, New Idol T-Shirts\" class=\"wp-image-43080\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-02-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-02-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-02-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-02-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-02-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-02.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">White 2115 &#8211; &#8220;Pretty Tour&#8221; concert tour<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">We made the decorations on the shirts using the DTF method.  <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-06-735x490.jpg\" alt=\"SBM merch for artists\" class=\"wp-image-43100\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-06-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-06-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-06-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-06-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-06-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/SBM-1200x800px-06.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">SBM Festival<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">In addition, a dedicated merch collection was created for the SBM Festival using screen printing, as well as a series of SB Maffija T-shirts and sweatshirts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-4-735x490.jpg\" alt=\"SBM Festival T-shirts\" class=\"wp-image-43059\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-4-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-4-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-4-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-4-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-4-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-4.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>SBM Festival T-shirts<\/em> <br><em>Source: <a href=\"https:\/\/www.facebook.com\/sbmaffija\/posts\/co-to-za-merch-bluzy-i-teesy-od-ukochanej-ciotki-z-usa-do-zgarni%C4%99cia-na-sbm-ff-v\/5261640593873321\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.facebook.com\/sbmaffija\/posts\/co-to-za-merch-bluzy-i-teesy-od-ukochanej-ciotki-z-usa-do-zgarni%C4%99cia-na-sbm-ff-v\/5261640593873321\/\" rel=\"noreferrer noopener nofollow\">Facebook SBM Label<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-3-1-735x490.jpg\" alt=\"SBM Festival sweatshirts\" class=\"wp-image-43054\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-3-1-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-3-1-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-3-1-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-3-1-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-3-1-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-3-1.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>SBM Festival Sweatshirts<\/em> <br><em>Source: <a href=\"https:\/\/www.facebook.com\/sbmaffija\/posts\/co-to-za-merch-bluzy-i-teesy-od-ukochanej-ciotki-z-usa-do-zgarni%C4%99cia-na-sbm-ff-v\/5261640593873321\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.facebook.com\/sbmaffija\/posts\/co-to-za-merch-bluzy-i-teesy-od-ukochanej-ciotki-z-usa-do-zgarni%C4%99cia-na-sbm-ff-v\/5261640593873321\/\" rel=\"noreferrer noopener nofollow\">Facebook SBM Label<\/a><\/em><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-5-735x490.jpg\" alt=\"Merch for artists - SB Maffija T-shirt\" class=\"wp-image-43065\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-5-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-5-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-5-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-5-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-5-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/09\/Blog-5.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>SB Maffia T-shirts<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/merchup.com\/skontaktuj-sie\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Rate your project<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"effects-of-cooperation\"><\/span>Effects of cooperation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A wide range of merchandise for SBM artists was created &#8211; from dedicated designs for Mata&#8217;s concerts, to White&#8217;s diverse 2115 T-shirts, to collections for Janusz Walczuk or the entire SBM Label.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>This allowed fans to buy unique products related to their favorite artists, and merch became an integral part of SBM tours and festivals.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n\t\t\t<\/div> <!-- .single-content__left -->\n\t\t<\/div> <!-- .single-content-row -->\n\t<\/div> <!-- .container -->\n\n<aside class=\"merchup-block-cta\"><div class=\"acf-innerblocks-container\">\n\n<p class=\"has-text-align-center wp-block-paragraph\">Any question?<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">Contact us<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/merchup.com\/skontaktuj-sie\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Send a message<\/a><\/div>\n\n<\/div><\/aside>\n<div class=\"container\">\n\t<div class=\"single-content-row row\">\n\t\t<div class=\"single-content__left col-md-6 col-md-offset-1 col-lg-offset-2\">\n","protected":false},"excerpt":{"rendered":"<p>Merch for artists on tour<\/p>\n","protected":false},"author":2,"featured_media":53106,"template":"","tags":[],"case-category":[1714],"class_list":["post-43159","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case-category-merch-for-artists"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case_study\/43159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media\/53106"}],"wp:attachment":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media?parent=43159"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/tags?post=43159"},{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case-category?post=43159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}