{"id":38288,"date":"2025-05-27T16:18:24","date_gmt":"2025-05-27T14:18:24","guid":{"rendered":"https:\/\/www.merchup.com\/case-study\/zsp-sgh-x-merchup-merch-for-student-event\/"},"modified":"2025-06-13T12:43:07","modified_gmt":"2025-06-13T10:43:07","slug":"zsp-sgh-x-merchup-merch-for-student-event","status":"publish","type":"case_study","link":"https:\/\/www.merchup.com\/en\/case-study\/zsp-sgh-x-merchup-merch-for-student-event\/","title":{"rendered":"ZSP SGH x MerchUp: Merch for student event"},"content":{"rendered":"\n<p><strong>The SGH Polish Students&#8217; Association set out to organize the next edition of the <a href=\"https:\/\/www.instagram.com\/autostopchallenge\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.instagram.com\/autostopchallenge\/\" rel=\"noreferrer noopener nofollow\">Autostop Challenge<\/a>, they needed more than just logistics &#8211; they wanted unique, consistent and quickly delivered merch for their travel event. The merch was to emphasize the nature of the event and distinguish its participants and organizers during the route. The result of our cooperation was a comprehensive set of gadgets and apparel, created at an express pace!  <\/strong><\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.merchup.com\/en\/case-study\/zsp-sgh-x-merchup-merch-for-student-event\/#about-the-customer\" >About the customer<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.merchup.com\/en\/case-study\/zsp-sgh-x-merchup-merch-for-student-event\/#customer-needs\" >Customer needs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.merchup.com\/en\/case-study\/zsp-sgh-x-merchup-merch-for-student-event\/#final-design\" >Final design<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.merchup.com\/en\/case-study\/zsp-sgh-x-merchup-merch-for-student-event\/#effects-of-cooperation\" >Effects of cooperation<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"about-the-customer\"><\/span>About the customer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>The <a href=\"https:\/\/www.sgh.waw.pl\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.sgh.waw.pl\/\" rel=\"noreferrer noopener nofollow\">SGH<\/a> Polish Students&#8217; Union is one of the most active student organizations in Poland, operating at the Warsaw School of Economics<\/strong>. Their project, Autostop Challenge, is a student activation initiative. With an increasingly well-known event, it was crucial to create professional and recognizable <a href=\"https:\/\/www.merchup.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">merch<\/a> for this student event.  <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"551\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-4-735x551.jpg\" alt=\"Team sweatshirts, merch for student event\" class=\"wp-image-37404\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-4-735x551.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-4-300x225.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-4-768x575.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-4-96x72.jpg 96w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-4-122x91.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-4-100x75.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-4.jpg 1440w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>Autostop Challange team in personalized sweatshirts , source: Autostop Challange<\/em><\/figcaption><\/figure>\n<\/div>\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\" target=\"_blank\" rel=\"noreferrer noopener\">Score your merch<\/a><\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"customer-needs\"><\/span>Customer needs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p><strong>The organizers expected a full set of personalized merchandise for the student event for two groups: participants and organizational staff<\/strong>. What mattered was not only the attractive appearance, but also functionality, durability and lead time. The entire order had to be completed in a very short time &#8211; from the moment we placed the order we were <strong>only three weeks<\/strong> away from the delivery of the finished product. And in the case of personalized products, that&#8217;s really not much time &#8211; especially <a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/\" target=\"_blank\" rel=\"noreferrer noopener\">clothing<\/a>!   <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"735\" height=\"428\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-3-735x428.jpg\" alt=\"Student merch, logo t-shirts\" class=\"wp-image-37399\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-3-735x428.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-3-300x175.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-3-768x447.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-3-122x71.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-3-100x58.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-3.jpg 1079w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>T-shirts prepared for the event<\/em>, <em>source: Autostop Challange<\/em><\/figcaption><\/figure>\n<\/div>\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"final-design\"><\/span>Final design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>In response to the client&#8217;s needs, we prepared a wide range of elements that make up complete and consistent merch for the student event:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>500 <a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/t-shirts\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/kategoria-produktow\/odziez\/koszulki\/\" rel=\"noreferrer noopener\">T-shirts<\/a><\/strong> &#8211; orange for staff, purple for participants,<br\/><\/li>\n\n\n\n<li><strong>500 badges<\/strong> &#8211; also in a color division consistent with the shirts,<br\/><\/li>\n\n\n\n<li><strong>500 purple <a href=\"https:\/\/www.merchup.com\/en\/product-category\/bags-and-backpacks\/drawstring-bag\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/kategoria-produktow\/torby-i-plecaki\/worko-plecaki\/\" rel=\"noreferrer noopener\">baggies<\/a><\/strong>,<br\/><\/li>\n\n\n\n<li><strong>500 purple and white lanyards<\/strong>,<br\/><\/li>\n\n\n\n<li><strong>500 white <a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/hats\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/kategoria-produktow\/odziez\/czapki\/\" rel=\"noreferrer noopener\">caps<\/a><\/strong> with purple decoration,<br\/><\/li>\n\n\n\n<li><strong>1000 <a href=\"https:\/\/www.merchup.com\/en\/product-category\/extras-and-packaging\/extras\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/kategoria-produktow\/dodatki-i-opakowania\/dodatki\/\" rel=\"noreferrer noopener\">stickers<\/a><\/strong> &#8211; 100 pieces each with 10 different slogans that referred to the event.<\/li>\n<\/ul>\n\n<figure class=\"merchup-block-gallery merchup-block-gallery--grid\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-koszulki.jpg\" class=\"merchup-block-gallery-item big\" data-fancybox=\"merchup-block-gallery-61973cea6f3163fb9da34155efa7b1e1\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-koszulki-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-koszulki-397x588.jpg\" alt=\"Merch na wydarzenie studenckie: personalizowane koszulki\" width=\"397\" height=\"588\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-czapki.jpg\" class=\"merchup-block-gallery-item small\" data-fancybox=\"merchup-block-gallery-61973cea6f3163fb9da34155efa7b1e1\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-czapki-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-czapki-397x289.jpg\" alt=\"Merch na wydarzenie studenckie: czapka z daszkiem\" width=\"397\" height=\"289\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-workoplecak.jpg\" class=\"merchup-block-gallery-item small-2\" data-fancybox=\"merchup-block-gallery-61973cea6f3163fb9da34155efa7b1e1\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-workoplecak-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-workoplecak-397x289.jpg\" alt=\"Merch na wydarzenie studenckie: worko-plecak\" width=\"397\" height=\"289\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<div data-src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-wlepki.jpg\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-wlepki-96x72.jpg\" data-width=\"1080\" data-height=\"1080\" class=\"merchup-block-gallery-item--hidden\" data-fancybox=\"merchup-block-gallery-61973cea6f3163fb9da34155efa7b1e1\">\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<div data-src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-identyfikatory.jpg\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-identyfikatory-96x72.jpg\" data-width=\"1080\" data-height=\"1080\" class=\"merchup-block-gallery-item--hidden\" data-fancybox=\"merchup-block-gallery-61973cea6f3163fb9da34155efa7b1e1\">\n\t\t<\/div>\n\t\t\t\n\t\t\t<p class=\"merchup-block-gallery-more\">\n\t\t\t<span class=\"count\">\n\t\t\t\t+2\t\t\t<\/span>\n\n\t\t\t<span class=\"text\">\n\t\t\t\tGo to gallery\t\t\t<\/span>\n\t\t<\/p>\n\t<\/figure>\n\n<p><br\/><\/p>\n\n<p><strong>In addition, we previously made <a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/hoodies\/\" target=\"_blank\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/kategoria-produktow\/odziez\/bluzy\/\" rel=\"noreferrer noopener\">30 white sweatshirts<\/a> with for cadre members &#8211; each with personalization (name on the back) and a purple logo on the front.<\/strong> These sweatshirts were also an important piece of merchandise for the student event, highlighting the cadre&#8217;s role and making them stand out visually.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"735\" height=\"735\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-bluzy-735x735.jpg\" alt=\"Merch for student event - sweatshirts with personalization on the back\" class=\"wp-image-37379\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-bluzy-735x735.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-bluzy-300x300.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-bluzy-150x150.jpg 150w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-bluzy-768x768.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-bluzy-122x122.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-bluzy-56x56.jpg 56w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-bluzy-100x100.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1080x1080px-bluzy.jpg 1080w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>Each sweatshirt featured consistent graphics on the front and a dedicated name for each on the back<\/em><\/figcaption><\/figure>\n<\/div>\n<p><strong>The entire collection was designed with attention to aesthetics and consistency of visual identity &#8211; colors, prints and grouping were carefully considered to facilitate the logistics of the event and emphasize its professional nature.<\/strong>  Such merch for a student event is not just gadgets &#8211; it&#8217;s a communication tool and an atmosphere-building element.<\/p>\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\" target=\"_blank\" rel=\"noreferrer noopener\">Let&#8217;s talk about a joint project<\/a><\/div>\n<\/div>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"effects-of-cooperation\"><\/span>Effects of cooperation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p>Thanks to efficient organization, flexibility and good communication with the client, it was possible to fully meet the project and time targets.  <strong>Within three weeks, we created complete, quality and aesthetic merch for the student event, which met all the organizer&#8217;s requirements.<\/strong><\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"428\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1-735x428.jpg\" alt=\"Lanyards for student event\" class=\"wp-image-37389\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1-735x428.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1-300x175.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1-768x447.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1-122x71.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1-100x58.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/05\/autostop-1.jpg 1079w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>Source: Autostop Challange<\/em><\/figcaption><\/figure>\n<\/div>\n<p><\/p>\n\n<p><strong>Participants received products that were not only practical, but also visually appealing and perfectly suited to the atmosphere of the event.  <\/strong>The staff &#8211; thanks to distinctive colors and personalization &#8211; gained a distinctive identification. Such merch for the student event positively influenced the perception of the entire event and significantly facilitated its organization. <\/p>\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The realization of this project showed that even with limited time, it is possible to deliver high-quality, comprehensive merchandise for a student event that serves both a practical and promotional function. The collaboration with ZSP SGH is an excellent example of how properly designed and executed merch can enhance the image and communication effectiveness of the entire event. <\/p>\n\n\t\t\t<\/div> <!-- .single-content__left -->\n\t\t<\/div> <!-- .single-content-row -->\n\t<\/div> <!-- .container -->\n\n<aside class=\"merchup-block-cta\"><div class=\"acf-innerblocks-container\">\n\n<p class=\"has-text-align-center\">Any question?<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Contact us<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\" target=\"_blank\" rel=\"noreferrer noopener\">Send a message<\/a><\/div>\n\n<\/div><\/aside>\n<div class=\"container\">\n\t<div class=\"single-content-row row\">\n\t\t<div class=\"single-content__left col-md-6 col-md-offset-1 col-lg-offset-2\">\n","protected":false},"excerpt":{"rendered":"<p>Personalized merch for student event, Autostop Challenge<\/p>\n","protected":false},"author":2,"featured_media":37417,"template":"","tags":[],"case-category":[163],"class_list":["post-38288","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case-category-merch-for-schools-and-colleges"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case_study\/38288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media\/37417"}],"wp:attachment":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media?parent=38288"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/tags?post=38288"},{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case-category?post=38288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}