{"id":35022,"date":"2025-03-17T08:00:00","date_gmt":"2025-03-17T07:00:00","guid":{"rendered":"https:\/\/www.merchup.com\/?post_type=case_study&#038;p=35022"},"modified":"2026-03-13T16:17:24","modified_gmt":"2026-03-13T15:17:24","slug":"traffit-x-merchup-branded-hoodies-in-traffit-experts-campaign","status":"publish","type":"case_study","link":"https:\/\/www.merchup.com\/en\/case-study\/traffit-x-merchup-branded-hoodies-in-traffit-experts-campaign\/","title":{"rendered":"Traffit x MerchUp: Branded hoodies in Traffit Experts campaign"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\ud83d\udd35 Kreatywne wykorzystanie brandowanych bluz w kampanii Traffit Experts | MerchUp x Traffit\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/We94V1YMB2o?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>Company merch can be creatively used in a variety of marketing and employer branding campaigns. A great example of this is Traffit Experts campaign, in which Traffit used branded hoodies dedicated to their project. The hoodies went to brand ambassadors, effectively enhancing brand recognition and engaging the audience in the project.  <\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.merchup.com\/en\/case-study\/traffit-x-merchup-branded-hoodies-in-traffit-experts-campaign\/#sweatshirts-as-flagship-merchandise-item\" >Sweatshirts as flagship merchandise item<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.merchup.com\/en\/case-study\/traffit-x-merchup-branded-hoodies-in-traffit-experts-campaign\/#traffit-experts-hoodies-design\" >Traffit Experts hoodies design<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.merchup.com\/en\/case-study\/traffit-x-merchup-branded-hoodies-in-traffit-experts-campaign\/#use-of-hoodies-in-the-campaign\" >Use of hoodies in the campaign<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"sweatshirts-as-flagship-merchandise-item\"><\/span>Sweatshirts as flagship merchandise item<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><a href=\"https:\/\/traffit.com\/pl\" data-type=\"link\" data-id=\"https:\/\/traffit.com\/pl\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Traffit<\/a> &#8216;s branded sweatshirts are a well-associated promotional gadget that they use in their employer branding activities primarily on a daily basis.  <\/p>\n\n\n\n<div class=\"merchup-block-quote\">\n\t<div class=\"merchup-block-quote__content\">At Traffit, our key piece of merchandise is the sweatshirt. A sweatshirt is given to every new employee when he or she starts work, but also for every subsequent work anniversary, meaning a year worked in our company.   <\/div>\n\t<div class=\"merchup-block-quote__author\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/wypowiedz.png\">\n\t\t\t\t<div class=\"name\">Anika Osm\u00f3lska<\/div>\n\t\t<div class=\"company\">Traffit<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Best of all, <strong>employees are eager to wear the branded <a href=\"https:\/\/www.merchup.com\/en\/product-category\/clothing\/hoodies\/\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/kategoria-produktow\/odziez\/bluzy\/\" target=\"_blank\" rel=\"noreferrer noopener\">hoodies<\/a> they receive, which influences their commitment and sense of belonging to the team.<\/strong> Visiting the Traffit office, you will immediately notice team members wearing different versions of their sweatshirts!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"315\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.26.53-735x315.png\" alt=\"Black Traffit Sweatshirts\" class=\"wp-image-34976\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.26.53-735x315.png 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.26.53-300x129.png 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.26.53-768x329.png 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.26.53-1536x659.png 1536w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.26.53-2048x878.png 2048w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.26.53-122x52.png 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.26.53-100x43.png 100w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"735\" height=\"379\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.52.01-735x379.png\" alt=\"Green Traffit Sweatshirts\" class=\"wp-image-34981\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.52.01-735x379.png 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.52.01-300x155.png 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.52.01-768x396.png 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.52.01-1536x793.png 1536w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.52.01-2048x1057.png 2048w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.52.01-122x63.png 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.52.01-100x52.png 100w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>At Traffit, each color of sweatshirt corresponds to the number of years worked at their company<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"merchup-block-quote\">\n\t<div class=\"merchup-block-quote__content\">It&#8217;s kind of a key element across the industry. We can see different Traffit employees in different colors, and what we&#8217;re happy about is also that this is really something they use. <\/div>\n\t<div class=\"merchup-block-quote__author\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/wypowiedz-2.png\">\n\t\t\t\t<div class=\"name\">Adrian Wolak<\/div>\n\t\t<div class=\"company\">Traffit<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\" target=\"_blank\" rel=\"noreferrer noopener\">Let&#8217;s talk about a joint project<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"traffit-experts-hoodies-design\"><\/span>Traffit Experts hoodies design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>For the Traffit Experts sweatshirt project, their <strong>team relied on our bestseller, which is a proven cut already among hundreds of our clients &#8211; <a href=\"https:\/\/www.merchup.com\/en\/products\/clothing\/hoodies\/sweatshirt-kangaroo-merchup\/\" target=\"_blank\" rel=\"noreferrer noopener\">the MerchUp hoodie<\/a>.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"735\" height=\"343\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.28.44-735x343.png\" alt=\"Traffit Experts Branded Sweatshirts\" class=\"wp-image-35001\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.28.44-735x343.png 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.28.44-300x140.png 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.28.44-768x358.png 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.28.44-1536x717.png 1536w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.28.44-2048x956.png 2048w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.28.44-122x57.png 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.28.44-100x47.png 100w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>Traffit Experts sweatshirt on one of the ambassadors in the project &#8211; Karolina Ko\u0142osowska<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>This model has a double-layered hood, welts at the hem of the sleeves, as well as at the bottom of the sweatshirt. In addition, <a href=\"https:\/\/www.merchup.com\/en\/personalization-options-at-merchup\/\" data-type=\"link\" data-id=\"https:\/\/www.merchup.com\/opcje-personalizacji-w-merchup\/\" target=\"_blank\" rel=\"noreferrer noopener\">numerous personalizations<\/a> that we can also make, starting with modifying the strings, the colors of a particular element, or the entire cut of the sweatshirt in general.<\/p>\n\n\n\n<p><strong>In this design, we opted for a brown color with white round strings with silver elements.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"369\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.29.47-735x369.png\" alt=\"Details of branded sweatshirts\" class=\"wp-image-34986\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.29.47-735x369.png 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.29.47-300x151.png 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.29.47-768x386.png 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.29.47-1536x772.png 1536w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.29.47-2048x1029.png 2048w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.29.47-122x61.png 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.29.47-100x50.png 100w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>Silver aglets at the strings of the blouse<\/em><\/figcaption><\/figure>\n<\/div>\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"365\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.29.10-735x365.png\" alt=\"Details of branded sweatshirts\" class=\"wp-image-34991\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.29.10-735x365.png 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.29.10-300x149.png 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.29.10-768x382.png 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.29.10-1536x763.png 1536w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.29.10-2048x1017.png 2048w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.29.10-122x61.png 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-13.29.10-100x50.png 100w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<p><strong>We printed Traffit Experts using the DTF method,<\/strong> an extremely durable decoration technique that is perfect for corporate apparel. Thanks to its high resistance to washing and heavy use, DTF prints retain their quality and saturated colors for a long time, making this method an ideal choice for such projects. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"374\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-14.02.41-735x374.png\" alt=\"DTF printed branded sweatshirts\" class=\"wp-image-35006\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-14.02.41-735x374.png 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-14.02.41-300x153.png 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-14.02.41-768x391.png 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-14.02.41-1536x782.png 1536w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-14.02.41-2048x1043.png 2048w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-14.02.41-122x62.png 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/Zrzut-ekranu-2025-03-16-o-14.02.41-100x51.png 100w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\" target=\"_blank\" rel=\"noreferrer noopener\">Create your sweatshirts<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"use-of-hoodies-in-the-campaign\"><\/span>Use of hoodies in the campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"merchup-block-quote\">\n\t<div class=\"merchup-block-quote__content\">Knowing that it&#8217;s our flagship product, we also bet on it in our Traffit Experts project, because it is most associated with our brand.<\/div>\n\t<div class=\"merchup-block-quote__author\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/wypowiedz.png\">\n\t\t\t\t<div class=\"name\">Anika Osm\u00f3lska<\/div>\n\t\t<div class=\"company\">Traffit<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><strong>Traffit Experts sweatshirts went to brand ambassadors actively involved in the project<\/strong> to support the development of the Polish HR industry, build a community of experts and spread education in this area.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/1732264557668-735x490.jpeg\" alt=\"Traffit Experts in branded sweatshirts\" class=\"wp-image-35016\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/1732264557668-735x490.jpeg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/1732264557668-300x200.jpeg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/1732264557668-768x512.jpeg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/1732264557668-1536x1024.jpeg 1536w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/1732264557668-122x81.jpeg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/1732264557668-100x67.jpeg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/1732264557668.jpeg 2048w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\"><em>Traffit Experts team<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<div class=\"merchup-block-quote\">\n\t<div class=\"merchup-block-quote__content\">In the Traffit sweatshirt I feel like a legitimate ambassador of this brand. It is warm, pleasant, not only for autumn evenings, but also cooler mornings &#8211; a perfect gift and I am proud to wear it and represent Traffit. <\/div>\n\t<div class=\"merchup-block-quote__author\">\n\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2025\/03\/wypowiedz-3.png\">\n\t\t\t\t<div class=\"name\">Karolina Kolosowska<\/div>\n\t\t<div class=\"company\">Traffit Expert<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>The sweatshirts aroused enthusiasm not only among the Traffit team and their ambassadors, but also throughout the HR community<\/strong> &#8211; especially on LinkedIn, where they received an extremely positive response. Numerous warm comments under the publications confirmed that this form of promotion not only attracts attention, but also builds engagement and strengthens relationships in the industry. <\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Our collaboration with Traffit is a perfect example of how the creative use of corporate merchandise, or in this case branded sweatshirts, can not only increase reach and reach a wider audience, but also effectively build brand recognition, strengthen its visual identity and emphasize the values and mission of the project.<\/p>\n\n\n\n\t\t\t<\/div> <!-- .single-content__left -->\n\t\t<\/div> <!-- .single-content-row -->\n\t<\/div> <!-- .container -->\n\n<aside class=\"merchup-block-cta\"><div class=\"acf-innerblocks-container\">\n\n<p class=\"has-text-align-center\">Any question?<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Contact us<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/quote-your-order\/\" target=\"_blank\" rel=\"noreferrer noopener\">Send a message<\/a><\/div>\n\n<\/div><\/aside>\n<div class=\"container\">\n\t<div class=\"single-content-row row\">\n\t\t<div class=\"single-content__left col-md-6 col-md-offset-1 col-lg-offset-2\">\n","protected":false},"excerpt":{"rendered":"<p>Creative use of branded sweatshirts<\/p>\n","protected":false},"author":2,"featured_media":53117,"template":"","tags":[],"case-category":[1180,155,497],"class_list":["post-35022","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case-category-video-case-studies-en","case-category-employer-branding-en","case-category-marketing-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case_study\/35022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media\/53117"}],"wp:attachment":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media?parent=35022"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/tags?post=35022"},{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case-category?post=35022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}