{"id":29052,"date":"2024-07-09T13:22:07","date_gmt":"2024-07-09T11:22:07","guid":{"rendered":"https:\/\/www.merchup.com\/case-study\/embrace-festival-x-merchup\/"},"modified":"2024-07-16T08:01:25","modified_gmt":"2024-07-16T07:01:25","slug":"embrace-festival-x-merchup","status":"publish","type":"case_study","link":"https:\/\/www.merchup.com\/en\/case-study\/embrace-festival-x-merchup\/","title":{"rendered":"EMBRACE FESTIVAL Berlin x MerchUp."},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>MerchUp appeared as an exhibitor at June&#8217;s EMBRACE Festival in Berlin. In addition, we created t-shirts for the EMBRACE team, in which they were visible at the event.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.merchup.com\/en\/case-study\/embrace-festival-x-merchup\/#about-the-client\" >About the client<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.merchup.com\/en\/case-study\/embrace-festival-x-merchup\/#clients-needs\" >Client's needs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.merchup.com\/en\/case-study\/embrace-festival-x-merchup\/#final-design\" >Final design<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.merchup.com\/en\/case-study\/embrace-festival-x-merchup\/#collaboration-results\" >Collaboration results<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"about-the-client\"><\/span>About the client<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n<p class=\"wp-block-paragraph\">EMBRACE Festival is a progressive family of brands that is part of Bertelsmann Investments. The organization combines innovative offerings from the areas of recruitment, retention and HR technology. The EMBRACE team is united by a common goal: they want to make the world of work more humane, optimistic and technological. They believe that every person deserves the best possible job and employer.<\/p>\n\n<figure class=\"wp-block-embed aligncenter is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"EMBRACE Festival 2024\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/iO4zzhltGM8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\">Client&#8217;s needs<\/h2>\n\n<p class=\"wp-block-paragraph\">This time we were the ones who came up with the proposal to collaborate on the event, and so <strong>we created t-shirts for EMBRACE, which were worn by their team during the EMBRACE Festival.<\/strong> The main goal was to produce apparel that would not only be comfortable, but also eye-catching and reflect the values and professionalism of the brand.<\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"final-design\"><\/span>Final design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/ANIXE-1-735x490.jpg\" alt=\"\" class=\"wp-image-29041\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/ANIXE-1-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/ANIXE-1-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/ANIXE-1-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/ANIXE-1-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/ANIXE-1-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/ANIXE-1.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">On the back of the t-shirts we placed a unique EMBRACE print. It is a distinctive and striking design that attracts the attention of festival attendees. <\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"735\" height=\"735\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/1717672427255-735x735.jpeg\" alt=\"\" class=\"wp-image-29035\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/1717672427255-735x735.jpeg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/1717672427255-300x300.jpeg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/1717672427255-150x150.jpeg 150w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/1717672427255-768x768.jpeg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/1717672427255-122x122.jpeg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/1717672427255-56x56.jpeg 56w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/1717672427255-100x100.jpeg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/1717672427255.jpeg 1080w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><figcaption class=\"wp-element-caption\">#teamMerchUp at EMBRACE Festival 2024.<\/figcaption><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\"><\/p>\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"collaboration-results\"><\/span>Collaboration results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"735\" height=\"735\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/IG_MerchUp-735x735.jpg\" alt=\"\" class=\"wp-image-29046\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/IG_MerchUp-735x735.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/IG_MerchUp-300x300.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/IG_MerchUp-150x150.jpg 150w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/IG_MerchUp-768x768.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/IG_MerchUp-122x122.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/IG_MerchUp-56x56.jpg 56w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/IG_MerchUp-100x100.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/IG_MerchUp.jpg 1080w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n<p class=\"wp-block-paragraph\">The results of our cooperation with EMBRACE were visible during the festival and were impressive! T-shirts with a unique print on the back were very positively received by the participants, attracting their attention and generating interest in the brand. In addition, they made it easy to locate the event organizers. <\/p>\n\n<figure class=\"merchup-block-gallery merchup-block-gallery--grid\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/KayH20240606-_P2A5573-CR3-2048x1365.jpg\" class=\"merchup-block-gallery-item big\" data-fancybox=\"merchup-block-gallery-b58f5901ffb323830c2f490295593a3b\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/KayH20240606-_P2A5573-CR3-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/KayH20240606-_P2A5573-CR3-397x588.jpg\" alt=\"\" width=\"397\" height=\"588\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/CL906822-ARW-2048x1365.jpg\" class=\"merchup-block-gallery-item small\" data-fancybox=\"merchup-block-gallery-b58f5901ffb323830c2f490295593a3b\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/CL906822-ARW-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/CL906822-ARW-397x289.jpg\" alt=\"\" width=\"397\" height=\"289\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/CL906685-ARW-2048x1365.jpg\" class=\"merchup-block-gallery-item small-2\" data-fancybox=\"merchup-block-gallery-b58f5901ffb323830c2f490295593a3b\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/CL906685-ARW-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2024\/07\/CL906685-ARW-397x289.jpg\" alt=\"\" width=\"397\" height=\"289\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\n\t<\/figure>\n\n\t\t\t<\/div> <!-- .single-content__left -->\n\t\t<\/div> <!-- .single-content-row -->\n\t<\/div> <!-- .container -->\n\n<aside class=\"merchup-block-cta\"><div class=\"acf-innerblocks-container\">\n\n<p class=\"has-text-align-center wp-block-paragraph\">Any question?<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">Contact us<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Send a message<\/a><\/div>\n\n<\/div><\/aside>\n<div class=\"container\">\n\t<div class=\"single-content-row row\">\n\t\t<div class=\"single-content__left col-md-6 col-md-offset-1 col-lg-offset-2\">\n","protected":false},"excerpt":{"rendered":"<p>T-shirts for an event that make an impression<\/p>\n","protected":false},"author":2,"featured_media":29236,"template":"","tags":[],"case-category":[164],"class_list":["post-29052","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case-category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case_study\/29052","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media\/29236"}],"wp:attachment":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media?parent=29052"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/tags?post=29052"},{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case-category?post=29052"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}