{"id":16641,"date":"2023-12-06T13:58:02","date_gmt":"2023-12-06T12:58:02","guid":{"rendered":"https:\/\/www.merchup.com\/case-study\/advocacy-foundation-x-merchup\/"},"modified":"2023-12-13T15:39:11","modified_gmt":"2023-12-13T13:39:11","slug":"advocacy-foundation-x-merchup","status":"publish","type":"case_study","link":"https:\/\/www.merchup.com\/en\/case-study\/advocacy-foundation-x-merchup\/","title":{"rendered":"Advocacy Foundation (Fundacja Adwokatury) x MerchUp"},"content":{"rendered":"\n<p><strong>Together with the Fundacja Adwokatury (EN: Advocacy Foundation), we created unique merchandise with fabulous prints and apparel with the branding of their Foundations from all over Poland.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.merchup.com\/en\/case-study\/advocacy-foundation-x-merchup\/#clients-needs\" >Client&#8217;s needs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.merchup.com\/en\/case-study\/advocacy-foundation-x-merchup\/#final-design\" >Final design<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.merchup.com\/en\/case-study\/advocacy-foundation-x-merchup\/#collaboration-results\" >Collaboration results<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.merchup.com\/en\/case-study\/advocacy-foundation-x-merchup\/#opinion-on-cooperation\" >Opinion on cooperation<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"clients-needs\"><\/span><strong>Client&#8217;s needs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The Supreme Bar Council (PL: NRA, Naczlena Rada Adwokacka)) is a body of attorneys throughout Poland, responsible for representing and regulating the professional activities of attorneys. The NRA wanted to bring the legal profession closer to the youngest members of society by promoting reading among them. To achieve this, they decided to create  <strong>educational book &#8220;Forest Affairs of Teddy Bear Advocate,&#8221; whose author is Ewa Ruszkiewicz, and to organize a campaign to read this book in kindergartens and elementary schools. And it was based on illustrations from the book that we created the merch.<\/strong><\/p>\n\n\n\n<figure class=\"merchup-block-gallery merchup-block-gallery--grid\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/ok\u00b3adka-front-2048x1536.jpg\" class=\"merchup-block-gallery-item big\" data-fancybox=\"merchup-block-gallery-b590c3677a6d7764bff271572720f349\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/ok\u00b3adka-front-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/ok\u00b3adka-front-397x588.jpg\" alt=\"\" width=\"397\" height=\"588\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/wybor-1-a-2048x1536.jpg\" class=\"merchup-block-gallery-item small\" data-fancybox=\"merchup-block-gallery-b590c3677a6d7764bff271572720f349\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/wybor-1-a-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/wybor-1-a-397x289.jpg\" alt=\"\" width=\"397\" height=\"289\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/Wilk-w-dole--2048x945.jpg\" class=\"merchup-block-gallery-item small-2\" data-fancybox=\"merchup-block-gallery-b590c3677a6d7764bff271572720f349\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/Wilk-w-dole--96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/Wilk-w-dole--397x289.jpg\" alt=\"\" width=\"397\" height=\"289\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\n\t<\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"final-design\"><\/span><strong>Final design<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Together we chose 5 graphics based on illustrations, which we transferred to various models of clothing and gadgets in numerous colors to choose from.  <\/strong>Sweatshirts, t-shirts, cotton bags and socks with fabulous branding were created.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/mis-adwokat-2-735x490.jpg\" alt=\"\" class=\"wp-image-15078\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/mis-adwokat-2-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/mis-adwokat-2-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/mis-adwokat-2-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/mis-adwokat-2-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/mis-adwokat-2-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/mis-adwokat-2.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<p>In addition to the merchandise referencing the fairy tale, <strong>we also created sweatshirts and T-shirts with their logo and the logos of 23 Bar Associations from across Poland<\/strong> in cooperation with the Fundacja Adwokatury.  <\/p>\n\n\n\n<figure class=\"merchup-block-gallery merchup-block-gallery--grid\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/Obszar-kompozycji-1-kopia-3kangurki.jpg\" class=\"merchup-block-gallery-item big\" data-fancybox=\"merchup-block-gallery-36a6399dad41e5c7b9e149653b3a4115\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/Obszar-kompozycji-1-kopia-3kangurki-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/Obszar-kompozycji-1-kopia-3kangurki-397x588.jpg\" alt=\"\" width=\"397\" height=\"588\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/Obszar-kompozycji-1-kopia-9classic_.jpg\" class=\"merchup-block-gallery-item small\" data-fancybox=\"merchup-block-gallery-36a6399dad41e5c7b9e149653b3a4115\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/Obszar-kompozycji-1-kopia-9classic_-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/Obszar-kompozycji-1-kopia-9classic_-397x289.jpg\" alt=\"\" width=\"397\" height=\"289\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/Obszar-kompozycji-1-kopia-9kangurki.jpg\" class=\"merchup-block-gallery-item small-2\" data-fancybox=\"merchup-block-gallery-36a6399dad41e5c7b9e149653b3a4115\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/Obszar-kompozycji-1-kopia-9kangurki-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/Obszar-kompozycji-1-kopia-9kangurki-397x289.jpg\" alt=\"\" width=\"397\" height=\"289\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\n\t<\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"collaboration-results\"><\/span><strong>Collaboration results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The #Bajeczni Adwokaci (EN: #FairyAdvocates) visited nearly 5,000 educational institutions, reaching 120,000 children. Merch instead went mainly to attorneys and their families.  <\/p>\n\n\n\n<figure class=\"merchup-block-gallery merchup-block-gallery--grid\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/5.jpg\" class=\"merchup-block-gallery-item big\" data-fancybox=\"merchup-block-gallery-79fd075a478d2a8e6784982196bccdba\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/5-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/5-397x588.jpg\" alt=\"\" width=\"397\" height=\"588\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/8.jpg\" class=\"merchup-block-gallery-item small\" data-fancybox=\"merchup-block-gallery-79fd075a478d2a8e6784982196bccdba\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/8-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/8-397x289.jpg\" alt=\"\" width=\"397\" height=\"289\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/7.jpg\" class=\"merchup-block-gallery-item small-2\" data-fancybox=\"merchup-block-gallery-79fd075a478d2a8e6784982196bccdba\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/7-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/7-397x289.jpg\" alt=\"\" width=\"397\" height=\"289\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<div data-src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/9.jpg\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/9-96x72.jpg\" data-width=\"800\" data-height=\"1200\" class=\"merchup-block-gallery-item--hidden\" data-fancybox=\"merchup-block-gallery-79fd075a478d2a8e6784982196bccdba\">\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<div data-src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/6.jpg\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/6-96x72.jpg\" data-width=\"800\" data-height=\"1200\" class=\"merchup-block-gallery-item--hidden\" data-fancybox=\"merchup-block-gallery-79fd075a478d2a8e6784982196bccdba\">\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<div data-src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/1.jpg\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/1-96x72.jpg\" data-width=\"800\" data-height=\"1200\" class=\"merchup-block-gallery-item--hidden\" data-fancybox=\"merchup-block-gallery-79fd075a478d2a8e6784982196bccdba\">\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<div data-src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/2.jpg\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/2-96x72.jpg\" data-width=\"800\" data-height=\"1200\" class=\"merchup-block-gallery-item--hidden\" data-fancybox=\"merchup-block-gallery-79fd075a478d2a8e6784982196bccdba\">\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<div data-src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/3.jpg\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/11\/3-96x72.jpg\" data-width=\"800\" data-height=\"1200\" class=\"merchup-block-gallery-item--hidden\" data-fancybox=\"merchup-block-gallery-79fd075a478d2a8e6784982196bccdba\">\n\t\t<\/div>\n\t\t\t\n\t\t\t<p class=\"merchup-block-gallery-more\">\n\t\t\t<span class=\"count\">\n\t\t\t\t+5\t\t\t<\/span>\n\n\t\t\t<span class=\"text\">\n\t\t\t\tGo to gallery\t\t\t<\/span>\n\t\t<\/p>\n\t<\/figure>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"opinion-on-cooperation\"><\/span><strong>Opinion on cooperation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Feedback on the resulting merchandise has been very positive.  <strong>In cooperation with MerchUp, they appreciated above all the flexibility and very nice atmosphere during the whole process and cooperation.  <\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>The #BajeczniAdwokaci campaign was an innovative educational project of the Supreme Bar Council, which not only introduced children to the legal profession, but also promoted reading. The project became very popular and enjoyed the support of the media and the advocacy community. Thanks to him, many children had the opportunity to meet Teddy Bear the Lawyer and learn more about the work of a lawyer, and the profession became more accessible and understandable to the youngest. Another step that influenced the project&#8217;s recognition and memorability was the creation of unique merchandise.  <\/p>\n\n\n\n\t\t\t<\/div> <!-- .single-content__left -->\n\t\t<\/div> <!-- .single-content-row -->\n\t<\/div> <!-- .container -->\n\n<aside class=\"merchup-block-cta\"><div class=\"acf-innerblocks-container\">\n\n<p class=\"has-text-align-center\">Let&#8217;s talk about your project<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Contact us<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Send a message<\/a><\/div>\n\n<\/div><\/aside>\n<div class=\"container\">\n\t<div class=\"single-content-row row\">\n\t\t<div class=\"single-content__left col-md-6 col-md-offset-1 col-lg-offset-2\">\n","protected":false},"excerpt":{"rendered":"<p>Merch as part of an educational campaign for children  <\/p>\n","protected":false},"author":2,"featured_media":15116,"template":"","tags":[],"case-category":[155,164],"class_list":["post-16641","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","case-category-employer-branding-en","case-category-events"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case_study\/16641","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media\/15116"}],"wp:attachment":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media?parent=16641"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/tags?post=16641"},{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case-category?post=16641"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}