{"id":12728,"date":"2023-08-03T08:00:04","date_gmt":"2023-08-03T06:00:04","guid":{"rendered":"https:\/\/www.merchup.com\/case-study\/good-one-group-x-merchup\/"},"modified":"2023-10-09T15:36:24","modified_gmt":"2023-10-09T13:36:24","slug":"good-one-group-x-merchup","status":"publish","type":"case_study","link":"https:\/\/www.merchup.com\/en\/case-study\/good-one-group-x-merchup\/","title":{"rendered":"Good One Group x MerchUp"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>This time, MerchUp initiated the collaboration. We were seeking support in communication during our rebranding, so we approached Good One PR, which is part of the Good One marketing group, and then we did what is within our expertise \u2013 we created unique, branded classic sweatshirts with an inspiring claim for their team.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-flat ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.merchup.com\/en\/case-study\/good-one-group-x-merchup\/#clients-needs\" >Client&#8217;s needs<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.merchup.com\/en\/case-study\/good-one-group-x-merchup\/#final-design\" >Final design<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.merchup.com\/en\/case-study\/good-one-group-x-merchup\/#collaboration-results\" >Collaboration results<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.merchup.com\/en\/case-study\/good-one-group-x-merchup\/#opinion-on-cooperation\" >Opinion on cooperation<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"clients-needs\"><\/span>Client&#8217;s needs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Good One, a Polish marketing group comprising seven agencies, had previously learned about our offer by browsing the LinkedIn platform, where they regularly came across our posts and sample projects. At the time, they were not yet planning to introduce their own corporate merchandise for the entire group, but we were the ones who took the first step and contacted the agency, looking for a partner to support communications related to the rebranding. Through our joint PR activities, we got to know each other better, and that made the Good One team decide it was a good time to create something together for their team.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"final-design\"><\/span>Final design<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the past, as part of Christmas gifts, each employee received a sweatshirt with his or her comic image, in the team&#8217;s distinctive color. The sweatshirts were a great corporate gift, but didn&#8217;t quite work for everyday wear. This time, <strong>the agency was keen to create a versatile design that would also serve team members outside of work <\/strong>&#8211; so they opted for a calmer color scheme and a classic cut, namely black classic sweatshirts.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/07\/b-735x490.jpg\" alt=\"\" class=\"wp-image-11163\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/07\/b-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/07\/b-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/07\/b-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/07\/b-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/07\/b-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/07\/b.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">Good One is about people, values and professional marketing communications services, as expressed by the claim that appeared on the sweatshirts in addition to the group&#8217;s logo. &#8220;Whatever you are, be a Good One.&#8221; is a slogan that has guided the teams on a daily basis for years, and in simple words expresses the values, i.e.: partnership, equality, diversity and openness.  <strong>That&#8217;s how the sweatshirts were created, which not only became a subtle element of company identification but also an inspiration for work, continuous development, while still remaining true to oneself.<\/strong><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"735\" height=\"490\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/07\/c-735x490.jpg\" alt=\"\" class=\"wp-image-11175\" srcset=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/07\/c-735x490.jpg 735w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/07\/c-300x200.jpg 300w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/07\/c-768x512.jpg 768w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/07\/c-122x81.jpg 122w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/07\/c-100x67.jpg 100w, https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/07\/c.jpg 1200w\" sizes=\"(max-width: 735px) 100vw, 735px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"collaboration-results\"><\/span>Collaboration results<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The sweatshirts were given to all employees of agencies operating within the Good One Group, so about 40 people.  The <strong>reception was very positive <\/strong>&#8211; they drew attention to their minimalist design and versatility, which meant that they could wear them not only during corporate integrations, but also on a daily basis &#8211; at the gym, walking the dog or even on vacation trips. Good feedback also came after the first washings, when the high quality made its presence known.<\/p>\n\n\n\n<figure class=\"merchup-block-gallery merchup-block-gallery--grid\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/08\/5.jpg\" class=\"merchup-block-gallery-item big\" data-fancybox=\"merchup-block-gallery-ceb3b0579d633d7dde34775f36ca8d0f\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/08\/5-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/08\/5-397x588.jpg\" alt=\"\" width=\"397\" height=\"588\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/08\/3-1.jpg\" class=\"merchup-block-gallery-item small\" data-fancybox=\"merchup-block-gallery-ceb3b0579d633d7dde34775f36ca8d0f\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/08\/3-1-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/08\/3-1-397x289.jpg\" alt=\"\" width=\"397\" height=\"289\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/08\/1.jpg\" class=\"merchup-block-gallery-item small-2\" data-fancybox=\"merchup-block-gallery-ceb3b0579d633d7dde34775f36ca8d0f\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/08\/1-96x72.jpg\" title=\"Show full image\">\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/08\/1-397x289.jpg\" alt=\"\" width=\"397\" height=\"289\" loading=\"lazy\">\n\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<div data-src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/08\/2-1.jpg\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/08\/2-1-96x72.jpg\" data-width=\"800\" data-height=\"1200\" class=\"merchup-block-gallery-item--hidden\" data-fancybox=\"merchup-block-gallery-ceb3b0579d633d7dde34775f36ca8d0f\">\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<div data-src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/08\/1-1.jpg\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/08\/1-1-96x72.jpg\" data-width=\"800\" data-height=\"1200\" class=\"merchup-block-gallery-item--hidden\" data-fancybox=\"merchup-block-gallery-ceb3b0579d633d7dde34775f36ca8d0f\">\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<div data-src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/08\/4.jpg\" data-thumb=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/08\/4-96x72.jpg\" data-width=\"800\" data-height=\"1200\" class=\"merchup-block-gallery-item--hidden\" data-fancybox=\"merchup-block-gallery-ceb3b0579d633d7dde34775f36ca8d0f\">\n\t\t<\/div>\n\t\t\t\n\t\t\t<p class=\"merchup-block-gallery-more\">\n\t\t\t<span class=\"count\">\n\t\t\t\t+3\t\t\t<\/span>\n\n\t\t\t<span class=\"text\">\n\t\t\t\tGo to gallery\t\t\t<\/span>\n\t\t<\/p>\n\t<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Merch is, from the perspective of the Good One marketing group, an important element of employer branding activities and a nice gift for employees that makes them feel part of the company, which increases their motivation.<\/strong> What&#8217;s more, branded accessories or apparel are also a great <strong>addition for the agency to build relationships with business partners or journalists.<\/strong><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"opinion-on-cooperation\"><\/span>Opinion on cooperation<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Good One cited efficient communication and involvement in the entire process as the biggest plus of working with MerchUp. As a result, the project went smoothly, and they subsequently received high-quality sweatshirts that fit perfectly with the company&#8217;s identity.<\/p>\n\n\n\n\t\t<\/div> <!-- .single-content__left -->\n\t<\/div> <!-- .single-content-row -->\n<\/div> <!-- .container -->\n\n<div class=\"merchup-block-testimonials\">\n\t\t\t<div class=\"merchup-block-testimonials-header-container container\">\n\t\t\t<div class=\"merchup-block-testimonials-header-row row\">\n\t\t\t\t<h3 class=\"merchup-block-testimonials-header col-xs-12\">\n\t\t\t\t\tCustomer review\t\t\t\t<\/h3>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\n\t<div class=\"merchup-block-testimonials-container container-full-width\">\n\t\t<div class=\"merchup-block-testimonials-row row\">\n\t\t\t<div class=\"merchup-block-testimonials-row-column merchup-block-testimonials-item col-xs-12\">\n\t\t\t\t<div class=\"merchup-block-testimonials-item-content\">\n\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" class=\"merchup-block-testimonials-item-author-photo\" src=\"https:\/\/www.merchup.com\/wp-content\/uploads\/2023\/07\/GOOD-ONE.png\" width=\"56\" height=\"56\" loading=\"lazy\" alt=\"\" \/>\n\n\t\t\t\t\t<blockquote>\n\t\t\t\t\t\tThe biggest plus in working with MerchUp was certainly the efficient communication and great commitment. In case of any doubts or dilemmas related to the project itself, we could count on efficient support, and the very process of production and delivery of the order went smoothly.\t\t\t\t\t<\/blockquote>\n\n\t\t\t\t\t<div class=\"merchup-block-testimonials-item-author\">\n\t\t\t\t\t\t<p class=\"merchup-block-testimonials-item-author-name\">\n\t\t\t\t\t\t\tKatarzyna Mo\u0144ka\n\t\t\t\t\t\t\t<span>\n\t\t\t\t\t\t\t\tStrategy &amp; Business Development Manager, Grupa Good One \t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/div>\n\n<div class=\"container\">\n\t<div class=\"single-content-row row\">\n\t\t<div class=\"single-content__left col-md-6 col-md-offset-1 col-lg-offset-2\">\n\n\n\n\t\t\t<\/div> <!-- .single-content__left -->\n\t\t<\/div> <!-- .single-content-row -->\n\t<\/div> <!-- .container -->\n\n<aside class=\"merchup-block-cta\"><div class=\"acf-innerblocks-container\">\n\n<p class=\"has-text-align-center wp-block-paragraph\">Want to create your project with us?<\/p>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\">Contact us<\/p>\n\n\n\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.merchup.com\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">Send a message<\/a><\/div>\n\n<\/div><\/aside>\n<div class=\"container\">\n\t<div class=\"single-content-row row\">\n\t\t<div class=\"single-content__left col-md-6 col-md-offset-1 col-lg-offset-2\">\n","protected":false},"excerpt":{"rendered":"<p>Sweatshirts using the company&#8217;s claim<\/p>\n","protected":false},"author":2,"featured_media":11203,"template":"","tags":[157],"case-category":[155],"class_list":["post-12728","case_study","type-case_study","status-publish","has-post-thumbnail","hentry","tag-eb-en","case-category-employer-branding-en"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case_study\/12728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case_study"}],"about":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/types\/case_study"}],"author":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/users\/2"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media\/11203"}],"wp:attachment":[{"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/media?parent=12728"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/tags?post=12728"},{"taxonomy":"case-category","embeddable":true,"href":"https:\/\/www.merchup.com\/en\/wp-json\/wp\/v2\/case-category?post=12728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}